UNITED STATES OLYMPIC COMMITTEE NONPROFIT WEBSITE | TEAMUSA.ORG 2014 AVA AWARDS SUBMISSION STRATEGY AND GOALS The United States Olympic Committee is a non-profit organization that serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic Movement throughout the country. The website is an extension of this mission, used to inform, educate, and entertain the public, while creating buzz for the Olympic and Paralympic movement and our athletes. The website also serves as the comprehensive guide to the Olympic and Paralympic Games, featuring exclusive, behind-the-scenes content. As the authority on all U.S. Olympic Team content, we offer a unique platform. WEBSITE ELEMENTS HOMEPAGE DAILY THEMED MODULE E.G. #THROWBACKTHURSDAY RELEVANT VIDEO MODULE SOCIAL MEDIA WIDGET INTERACTIVE POLLS ATHLETE BLOGS MODULE VIDEO LIBRARY Our extensive video library serves as a platform to relive moments from past Games as well as introduce new athletes through original series. In 2014, we produced 670 original videos for our website. ATHLETE BIOS With 5,552 athlete bios housed on TeamUSA.org, it is an archive for fans to learn about their favorite Olympians, Paralympians, and Olympic and Paralympic hopefuls. With a constantly updating database, all kinds of information about the athletes of Team USA are at our fans’ immediate disposal. CONTENT EVENT COVERAGE Keeping Team USA relevant, even on non-Games years by relishing in athletes’ accomplishments throughout their seasons. Our fans demand content about these athletes even when not competing in the Olympic Games. SOCIAL STORIES By utilizing Storify and our vocal and allegiant fans, we are able to aggregate real-time reaction to events, athletes, and breaking news. FEATURE STORIES With unparalleled access to Team USA’s Olympians and hopefuls, we are able to bring our fans behind-the- scenes content and dive deep into the athlete’s lives. ATHLETE BLOGS By allowing Team USA’s Olympians and hopefuls to reach fans in their own voice, TeamUSA.org provides a unique platform. LIFESTYLE & ENTERTAIMENT Our athletes are celebrities and superstars even off their fields of play and our fans love to see them in every light. We follow them to the red carpet, the ballroom, the award shows, and beyond. GAMES LANDING PAGE Our Games landing page provides fans to find information about upcoming Olympic, Paralympic, Pan- American, Parapan-American, and Youth Olympic Games, but also delve into archives from past events. An easy-to-navigate splash page with recognizable logos makes the process visual and entertaining. U.S. PARALYMPICS LANDING PAGE Today there are more than 21 million Americans with a physical disability, many who are eligible to compete in Paralympic sport. With extensive programming at the local, regional and national levels, U.S. Paralympics helps connect youth, adults, service members and veterans who have Paralympic-eligible impairments to organizations that offer adaptive sport opportunities from grassroots to the Paralympic Games. Year round, we sponsor ongoing programs along with camps, clinics and competitions to prepare athletes for their moment on the world stage. The U.S. Paralympics landing page addresses this need directly through feature content, local club contacts, and education about the Paralympic Movement. The Paralympics page also features live-streaming Paralympic events, VOD replays, and community activation. DONATE The USOC relies on donations from fans and sponsors to support our athletes, fund our country’s Olympic and Paralympic teams and function as the National Olympic Committee. As such, it encourages fans to become a part of “the team behind the team.” Our website content, social media, and marketing materials all make a push to direct fans to our donate page. .