/ The mighty spectacle, FROM THE GREATEST N BE PRESENTED IN PARAMOUNT PRESENTS Audrey Hepburn Henry Fonda Mel Ferrer in LEO TOLSTOY'S Wax md Peace A PONTI-DeLAURKNTIIS production Co-starring Vittorio Gassman HERBERT LOM • OSCAR HOMOLKA ANITA EKBERG Helmut Dantine• Barry Jones• Anna Maria Ferrero• Milly Vitale• Jeremy Brett and John Mills Produced by DINO DeLAURENTIIS Directed by KING VIDOR Based on the novel "War And Peace" by LEO TOLSTOY Color by TECHNICOLOR THE GREAT HUMAN STORY. OVEL EVER WRITTEN WILL 1956 BY PARAMOUNT PROFIT MAIN FEATURE PROFIT Show Business And The Refreshment Business Are Partners in Profit We’ve seen it proved from coast to coast: patrons like to have refreshment handy while they enjoy your program. Specifically, they like to have ice-cold Coca-Cola available for breaks in the schedule for a pause on the way out of the theatre. Their satisfaction makes a mighty pleasant sound in your coin box. For details on a variety of vending equipment, write Coca-Cola Ltd., 90 Broadview Avenue, Toronto 8, Ontario. COCA-COLA LTD. 2 1956-57 YEAR BOOK OF THE CANADIAN MOTION PICTURE INDUSTRY PRICE $2.25 FILM PUBLICATIONS of Canadaf Ltd. 175 BLOOR ST. EAST TORONTO 5, ONT. CANADA Editor: HYE BOSSIN Assistants: Miss E. Silver and Ben Halter 3 r . i j. mmwsii liArus. presents L ^ r v A nation-wide sur¬ // _ / _// vey by Canadian lips Marketing Analysis Ltd. has confirmed L ■ J the overwhelming audience interest in “Tips”. the advertising medium audiences enjoy SCREEN ADVERTISING SERVICES OF CANADA LIMITED 20 CARLTON STREET, TORONTO • TELEPHONE EM. 6-0751 4 Index of Sections Pioneer of the Year Award 19 Our Business, by N. A. Taylor 21 Exhibition . 27 Theatre Directory 47 Distribution . 83 Production . 103 Equipment . 125 Refreshments 137 General Information 141 Awards . I 49 Unions . 157 Television . 161 Censorship . 167 Music 171 Press and Radio . I 73 I 6 Millimetre . I 77 16 Mm. Situations 184 Editorial Index A —Equipment . 131 —Exhibition . 40 Academy Awards . 149 —General . 142 Academy of Motion Picture Arts and Sciences .. 149 —Production . 117 Acme Costume Co. 131 —Refreshments . 139 Actors Equity Ass'n . 158 —16 Millimetre . 179 Adams Costume Rentals . 131 —Television . 162 Adfilms Ltd. 135 Astral Films Ltd. 85 Advertising—Screen . 135 Astral Films Ltd. (16 Mm. Div.) . 181 A. & F. Film Corp. 164 Atlantic Films & Electronics Ltd. 1 11 AGVA . 157 Awards . 149 Alberta Motion Picture Censor Branch . 168 Awards-—British Academy . 152 Alberta Theatres Ass'n . 40 —Canadian Film . 153 All-Canada Radio Facilities Ltd. 164 —USA Academy . 149 All Canada Television . 164 Allied Artists Pictures of Can. Ltd. 85 Allied Artists Studio . 119 B Allied Theatres . 39 Altman, George . 97 Bank of Canada . 142 American Federation of Musicians . 158 Barnes & Davidson Theatres Inc. 36 American Guild of Variety Artists . 157 Bell & Howell Can. Ltd. 127 Amusement Taxes . 42 Benoit & De Tonnancour Films . 1 1 1 Robert Anderson Associates Ltd. 1 1 1 Berkeley Studios . 1 1 1 Animation Films . 1 1 1 Better Theatres Ltd. 36 Ansco of Canada Ltd. 116 B. & F. Theatres, Ltd. 36 Appelton Air-Conditioning Ltd. 127 Bickle, E. W., Ltd. 36 Appreciations . 17 Biltmore Theatres Ltd. 36 Artkino Pictures (Canada) Ltd. 85 B. & L. Theatres . 36 Artray Ltd. 1 1 1 BMI Canada Ltd. 171 Associated Film Services Reg'd. 127 Board of Cinema Censors of the Associated Motion Picture Advertisers, Inc. 142 Province of Quebec . 167 Associated Screen News Ltd. Ill Bollinger Studio . 1 I 1 Associated Theatres . 39 Bonded Film Services . 95 Associated Theatre Services Co. 39 Booking Companies . 39 Ass'n of Canadian Entertainment Agencies 142 Boxoffice Statistics Table . 32 Ass'n of Motion Picture Producers and La¬ Briston Films Ltd. 1 1 1 boratories of Canada, The . 117 British Columbia Censor of Moving Pictures 167 Associations—Critics . 175 British Columbia Exhibitors Ass'n . 40 —Distribution . 95 British Film Academy . 152 5 •'•f -\'V- -1 V/:* ,.\ v? vj/ • > •- • *“ D !• PREVIEW TRAILERS — Selling your Coming At¬ tractions □ 2. SPECIAL TRAILERS — Operation and Policy iteS Trailers; Institutional Trailers; Exploitation Trailers VV'-Ah > ,'<*- D 3. HOLIDAY TRAILERS — Tributes, Greetings and Merchant Tie-ins for added revenue ' *' ■' - - V □ 4. REFRESHMENT TRAILERS — Snack Bar, Inter¬ mission, Add-A-Clip Q5. QUEEN TRAILERS — Colour, black and white SILK SCREEN COLOR DISPLAYS — 30 x 40; 40 x 60; 24 x 82 and 24 x 60 banners for sock : v -£*;/ selling POSTERS — basic showmanship with one's and ; ?! r -. ' '• three's LOBBIES — fill your frames with 11 x 14's, x-'; '. - ■’ i - /'W - ? 22 x 28's and 14 x 36's . and clinch the sell with crowd-stopping color Standees! HOLLYWOODS and CUSTOM DISPLAYS—beau¬ tiful, eye-catching "Shadow Boxes''; special "sign shop" jobs made to your custom order BANNERS — colorful show-sellers for current and advance ballyhoo DOOR PANEL INSERTS — to make your big attractions even more important TITLE CARDS — hang 'em, tack 'em, shout about your shows! , "S' <••••, LITHO and SILK SCREEN DISPLAYS — full- V‘ color posters and 40 x 60's, and 30 x 40's to catch the passers-by DISPLAYAWAYS—in five sizes to sell on counters, in lobbies, terminals WINDOW CARDS —cover the town! HERALDS — for throwaway or mailing, with room for local imprint TRAVEL-AD—fhe> great, new car fop advertis¬ ing frame and service! t '? <■ DON'T MISS OUT ON THE BIGGEST CHILDREN'S PROMOTION! Guaranteed to Increase Children’s Attendance— “Foreign Coins” and “World Atlas Folder” Genuine — Educational — Exciting ...and if you’re Write today for Complete Details! missing anything, just contact THEATRE POSTER SERVICE LTD. 227 Victoria St., Toronto 157 Rupert St., Winnipeg, Man. Trailer Division — FILM TRAILER SERVICE 6 EDITORIAL INDEX —35 Millimetre . 86 c Dominion Sound Equipments Ltd. 127 Caldwell, S. W., Ltd. Ill Dominion Theatre Equipment Co. Ltd. 127 Calgary Theatres Ass'n 40 Drive-in Theatres . 76 Canadian Ass'n of Radio & Television Drive-in Theatre Statistics Table 33 Broadcasters 162 Dunclaren Productions 113 Canadian Automatic Confections Ltd. 137 Du Pont Co. of Can. Ltd. 116 Canadian Broadcaster and Telescreen 176 Canadian Broadcasting Corp. 163 Canadian Cooperation Project 142 E Canadian Council of Authors & Artists 159 Eaton's of Canado 135 Canadian Council of Christians and Jews 142 Edmonton Theatres Ass'n 40 Canadian Estimates of Selected Entertain¬ Empire-Universal Films Ltd. 87 ment Films . 95 Equipment . 127 Canadian Film Archive . 142 Essex, Kent & Lambton Theatres Ass'n 40 Canadian Film Awards . 153 Exhibition . 36 Canadian Film Industries Co. Ltd. Ill Exhibitors Booking Ass'n 39 Canadian Film Institute 181 Canadian Film Weekly 176 Canadian Film Weekly Critics' Poll 156 F Canadian Film Weekly Year Book of the Facts About Exhibition 29 Can. Motion Picture Industry . 176 Fan Magazines . 176 Canadian Kodak Co. Ltd. 116 Famous Players Canadian Corp. 36 Canadian Motion Picture Distributors Ass'n 95 Fifeshire Motion Pictures Ltd. 113 Canadian Moving Picture Digest 176 Film, Le . 176 Canadian Office & School Furniture Ltd. 1 37 Film Art Trailer Service 135 Canadian Picture Pioneers 143 Film Carriers . 95 Canadian Premium Distributors . 39 Film Councils . 179 Canadian Radio Technical Planning Board 163 Film Laboratories of Canada Ltd. 116 Canadian Radio & Television League . 163 Film Rentals . 100 Canadian Seating Co. Ltd. 137 Film Storage . 95 Canadian Standards Ass'n 142 Film Trailer Service 135 Canadian Television Films 164 Fitzpatrick Transfer 95 Canadian Theatrical Credits . 121 Fletcher Film Productions 113 CAPAC 171 Forway Industries Canada Ltd.183 Carbons . 135 France Film Co. 87 Cardinal Films Ltd. 85 Franklin & Herschorn Theatre Co. Ltd. 37 Carillon Productions Ltd. .l. 113 Freddie's Transport 95 Carlton Automatic Vendors Ltd. 127 Fremantle of Canada Ltd. 164 Carnival Creations . 131 Friedlander, N., Sales Co. 39 Carpets 135 Censorship . 167 Censorship Boards and Rates . 167 G Central Casting Agency . 142 Garson Theatres Ltd. 37 Cercle de la Critique de Montreal, Le 175 Checking . 97 General Films Ltd. i 81 General Information 141 Chetwynd Films Ltd. 113 General Theatre Supply Co. Ltd. 127 Cine Art Pictures . 113 Cine Enterprises Ltd. 39 Gevaert (Canada) Ltd. 116 Cinesound Ltd. 116 Granada International Films Ltd. 87 Circuits . 36 G.S.A. Films Ltd. 137 Coca-Cola Ltd. 137 Columbia Pictures of Canada Ltd. 85 H Columbia Pictures Studio . 119 Hamilton Theatre Managers Ass'n 40 Community Advertising Corp. Ltd. 135 Hanson, O. R. 97 Community Antennae TV . 165 Herrington Photo & News Service 113 Composers, Authors & Publishers Ass'n Hirst Film Productions . 1 13 of Canada . 171 Hollywood Studios . 119 Confidential Reports Reg'd. 97 Hollywood Television Service of Can. Ltd. 165 Consolidated Theatres Ltd. 36 Construction . 46 Holmes, Francis J. S., Film Productions 113 Contests . 40 Contests Associates . 39 I Copyright Appeal Board . 171 IATSE . 157 Costumes . 131 Ideas & Sales . 39 Cowan, James . 176 Income Tax Information . 147 Crawley Films Ltd. 113 Independent Motion Picture Theatre Owners Credits . 121 of Ontario . 40 Customs, Tariff, Etc. 145 Independent Theatre Services . 39 Industrial Electrical Contractors Ltd. 129 D International Alliance of Theatrical Stage Employees & Moving Picture Operators of Danubia Film Co. 113 the USA and Canada . 157 Distribution . 86 International Federation of Ass'ns of Distributors—16 Millimetre . 1 81 Film Producers . 117 7 CANADA S FINEST THEATRE SEATING Of modern design, all-steel construction, lounge chair comfort, with your choice of fabrics and colors Manufactured by CANADIAN SEATING CO. LTD. (Formerly CANADIAN THEATRE CHAIR CO. LTD.) 40 ST. PATRICK STREET TORONTO, CANADA Quebec & Maritime* Western Canada PERKINS ELECTRIC CO. LTD. J. M. RICE & CO. LTD. Montreal, PQ and Vancouver, BC Winnipeg, Mon. and Edmonton, Alta. 8 EDITORIAL INDEX International Film Distributors Ltd. 87 National Committee of Motion Picture International Film Distributors Ltd. Exhibitors Assn's of Canada 41 (16 Mm. Div.) . 181 National Dry Ltd.