MEDIA DATA 2021 Billboard | Poster (Digital) Out-of-Home – Where Life Happens ...and right where people are out and about. With around 300,000 advertising spaces and therefore a constant visual presence in the cityscape, we are one of Germany's leading out-of-home advertising companies and offer outstanding reach maximisation in the shortest possible time. Our OOH portfolio includes all media in public spaces – from classic posters to exclusive advertising rights at railway stations and gigantic posters created by blowUp media. Our digital products, including screens at railway stations, in shopping centres, on busy streets and in pedestrian zones, are also attention-grabbing advertising options. Are you looking for the ideal medium for communicating your campaign out-of-home? We are bound to have the right format for each of your advertising objectives. Please refer to our media data for a concise and comprehensive summary of the most important information, locations and prices of our out-of-home advertising at a glance. Find out all about... Photo: AdobeStock_179255326©Mirko. 2 Billboard | Poster The Local Communicator With their omnipresence in almost all medium-sized and major cities, Billboards ensure an evenly- distributed presence throughout the cityscape and generate a high number of target group contacts in the area booked. The selection of individual locations on streets, by stations or at the point of sale permits a flexible use for individual media objectives, specific target groups or also limited budgets. Particularly the illuminated locations are strikingly visible even at the darker time of the year and in the evening. 4 Three Strong Arguments for Billboard . Due to blanket coverage, our nine square metre Billboards achieve high target reach values in the area booked. Used in addition to other advertising, Billboards also contribute to a rapid awareness increase and can even be aimed at smaller mobile target groups. Billboards used selectively regionally as well as locally communicate the message in close spatial relation to the point of sale, which boosts turnover. 5 Billboard at a Glance Freestanding or wall-mounted advertising spaces (single-or Booking interval: Ten or eleven double-faced), in part illuminated days (1 dekade) Placements in inner cities, at traffic hubs, in shopping centres, throughout the city, at stations and Poster delivery lead time: alongside railway tracks Five days before display Format: 356 x 252cm (9m²) Bookable individually landscape format and nationwide 6 Billboard Roadside Prices Audience reach value Price per day in EUR Price per day in EUR not City (ARV) categories illuminated illuminated Roadside nationwide according to reach category 12.10 - 72.50 9.30 - 55.70 1 Prices 2021. 7 Billboard Station Prices Audience reach value Price per day in EUR Price per day in EUR not City (ARV) categories illuminated illuminated Station according to depending on reach categories category 13.50 - 67.00 10.80 - 51.50 2 Prices 2021. 8 Billboard Shopping Centre Prices Price per day in EUR not Retail outlet type Price per day in EUR illuminated illuminated Discounter Drugstore Shopping centre Consumer electronics retailer Garden centre Off-licence Department store Small supermarket etc. 16.30 13.60 Cash & Carry store Large supermarket Supermarket 18.00 14.90 Hypermarket Convenience store DIY store 21.20 17.70 3 Prices 2021. 9 Important Information Billboard GENERAL INFORMATION TECHNICAL PRODUCT INFORMATION Availability subject to prior sale. See the respective product information sheet for more details regarding the technical specifications. Prices related to technical costs are listed on the price All prices stated are net of the value added tax legally applicable at the date of sheet. You can find both in the lower download section under: https://www.stroeer- performance. direkt.de/nc/werbemedien/kategorie/plakatmedien/produkt/grossflaeche.html A minimum order value of €500.00 net per order applies. All of the information stated applies subject to installation and removal of spaces, price changes and errors and omissions. The campaign advertising agreement general terms and conditions apply to short- term advertising campaigns (minimum term less than six months); the long-term advertising agreement general terms and conditions apply to long-term advertising agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html PRODUCT-SPECIFIC INFORMATION In München, we charge an additional fee of 30% (except near convenience stores) around the dates of the IAA and the Oktoberfest (dekades 24 – 27). The audience reach value (ARV) is based on media analysis results calculated by Arbeitsgemeinschaft Media-Analyse e.V. (agma) for a particular site. Our advertising mediums are lit or illuminated at the latest from dusk onwards, depending on the season and the respective lighting conditions. In some cases, they may also be switched off at night. All information stated valid for 2021. 10 Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail [email protected] www.stroeer.de / www.stroeer-direkt.de.