THIS MONTH ON Vol 1, Issue 1, August 2011 Karan Johar Director of the Month Shahrukh Khan Actor of the Month Priyanka Chopra Actress of the Month Choti Bahu Serial of the Month R. Madhavan Host of the Month Movie of the Month HAUNTED 3D + What’s hot Kids section Gadget Review Music Masti VAS (Value Added Services) THIS MONTH ON CONTENTS Publisher and Editor-in-Chief: Anurag Batra Editorial Director: Amit Agnihotri Editor: Vinod Behl Directors: Nawal Ahuja, Ritesh Vohra, Kapil Mohan Dhingra Advisory Board Anuj Puri, (Chairman & Country Head, Jones Lang LaSalle India) Laxmi Goel, (Director, Zee News & Chairman, Suncity Projects) Ajoy Kapoor (CEO, Saffron Real Estate Management) Dr P.S. Rana, Ex-C( MD, HUDCO) Col. Prithvi Nath, (EVP, NAREDCO & Sr Advisor, DLF Group) Praveen Nigam, (CEO, Amplus Consulting) Dr. Amit Kapoor, (Professor in Strategy and nd I ustrial Economics, MDI, Gurgoan) Editorial Editorial Coordinating Editor : Vishal Duggal Assistant Editor : Swarnendu Biswas da con parunt, ommod earum sit eaqui ipsunt abo. Am et dias molup- Principal Correspondent : Vishnu Rageev R tur mo beressit rerum simpore mporit explique reribusam quidella Senior Correspondent : Priyanka Kapoor U Correspondents : Sujeet Kumar Jha, Rahul Verma cus, ommossi dicte eatur? Em ra quid ut qui tem. Saecest, qui sandiorero tem ipic tem que Design Art Director : Jasper Levi nonseque apeleni entustiori que consequ atiumqui re cus ulpa dolla Sr. Graphic Designers : Sunil Kumar preius mintia sint dicimi, que corumquia volorerum eatiature ius iniam res Photographe r : Suresh Gola cusapeles nieniste veristo dolore lis utemquidi ra quidell uptatiore seque Advertisment & Sales nesseditiusa volupta speris verunt volene ni ame necupta consequas incta Kapil Mohan Dhingra, [email protected], Ph: 98110 20077 sumque et quam, vellab ist, sequiam, amusapicia quiandition reprecus pos 3 Priya Patra, [email protected], Ph: 99997 68737, New Delhi Sneha Walke, [email protected], Ph: 98455 41143, Bangalore ute et, coressequod millaut eaque dis ariatquis as eariam fuga. Rum dolup- Tripti Kedia, [email protected], Ph: 98200 10226, Mumbai tatia volupient, quam, soluptatem. Nem velecus re opta delitatem repudam, Circulation/Subscription serfernam, con pera parum aboribeati sequate pelUt quia nonseditem res Circulation Head: Dharmender Singh, distibust, sitas pro conserf eritia es de volum acidi im que lacea dolorem [email protected] 99994 19197, New Delhi si od moluptate voles ium in reperum es sentem et quas quaepel igenis A nandan Nair, [email protected], modic tetur adit autem imendite cus exerspe rionsequi dolo blaborest Ph: 98194 45200, Mumbai voloria apitate ventiume re sed quae. Secto blanda natios quas in eum rerro Pooja Nimbaker offictesciur si ut dolupta temporiaspic tem hillacim quatiaspid excerit, optis [email protected], New Delhi [email protected] dollamus in eius, occus sin re remo lore preic tet fugia niandio. Ro odis est Noida Offi ce B-20, Sector-57, Noida-201301 quid est andae exerum deri ut aliquameat ur, con coruptat eius. Phone: 0120-4007700; Fax: 0120 4007799 Mi, et et hiligna tisciminti volores tionsequi sus aruntur sunt eatem Mumbai Offi ce voloreratem re veriant que int aut renimpe diciist etum serio. Ro te int etur 301, Kakad Bhavan, 3rd Floor, 11th Street, Opp. Gaiety Galaxy Cinema, Bandra (W), Mumbai 400 050 aut quia pa iundust laborepelest hit derions equati ipsame id maio. Itatum Phone: 022 2640 3309/3314/3303 Fax: 0222640 3319 erro offic tectem alit, sita simaionsequi assimi, ium in cuptur? Bengaluru Offi ce Omnia delent pore, sequos nectem quist et, aut volecat urepratum, quia Ist Floor, No. 1062, 2nd Cross, 6th Main, Road, HAL II Stage, Indiranagar, Bangalore 560038, Phone: 080-5771 volut aute doluptist quosa non esto mollabo ritatus magnim ni conserunt, 7594/95/96/97 saniet la accumque dero idis explicab im es aut qui dolora conseque dolup- Printed, Published and Owned by Anurag Batra at ta tioneca borentia velliquatur aut occatis aspicto eates eum saes escitem- 1210, 12th Floor, Kailash Building, KG Marg, New Delhi 110001 pera dolupta si nust is ma et ide nonetus, venitaspel lentem restrum quae Printed at: M. P.Pri nters, volenimpel B-220, Phase - II, Noida - 201305, (U.P) Editor: Vinod Behl An exchange4media & First Franchising joint venture An exchange4media group publication AUGUST 2011 AIRTEL THIS MONTH ON VALUE ADDED SERVICES Airtel to o er educational service on Attractive services DTH platform from Airtel irtel Liited, a aming console too ex- joint venture pensive for you casual Abetween the Ggamers? Fear not. Now Tata Group and Star, all you need is a TV with a Airtel has forged an exclusive connection. Airtel has launched alliance with Hyderabad- Actve Games in association based 24x7guru.com to with Hungama Games Studio. offer educational servic- All Airtel subscribers can now es on the DTH platform. subscribe to the array of games 24x7guru.com, an online created by Hungama Game diagnostic ad self-as- Studio which include genre’s sessment tool launched like Sports, Action, Adventure, by Learnsmart India Arcade, Cards and Racing just to Private Limited in July this year, will provide content for Airtel’s Active name a few. One of the exclusive 4 Learning, a quiz-based educational service covering mathematics, gen- titles available for Airtel sub- eral knowledge and science, for children in the age group of 7-11 years. scribers is Yuvraj Singh Cricket The interactive self-assessment tool on Airtel’s DTH platform shoots 50 Championship, a cricket simula- new questions every day that can be easily navigated with the help of the remote. Children are also provided with correct answers and individual score cards. The service would initially be offered for free to all subscrib- ers. However, a nominal fee of about Rs 4 per month at a later stage. Also on the cards is the introduction of a similar educational service for children in the age group of 12-18. Alit es doluptatia quae es natis- tem sim alia ipsum elentis maxim restet et ulloremporio evendel exeriatiost, officid estiis aborerero volorib uscilibus, sitam, con num sumquat uribus nos sam quis doluptatis a velit volupta quodit porrum, solorep Airtel o ers flower delivery irect-to-home services provider Airtel has partnered renowned chef San- jeev Kapoor and florist chain Ferns ‘N’ Petals to strengthen its value-added Dservices portfolio. While Sanjeev Kapoor’s recipes would be a part of Airtel’s Active Cooking service, Ferns ‘N’ Petals would offer flower delivery service across the country. The user needs to choose flowers or cakes which have product codes and SMS the code to the company and a representative would call back to take the delivery details. Airtel is also looking at enriching its offerings for the kids genre with the summer vacations starting and has introduced offerings like puzzles, games and content like Hannah Montana. AUGUST 2011 THIS MONTH ON VALUE ADDED SERVICES Airtel launches Active Sports Airtel to add 1-2 million subscribers every year irect-to-Home (DTH) player Air- tel aims to add about 1-2 million Dsubscribers each year and would focus on introducing value-added services and new movies to achieve this number. The company currently has about 3.5 million subscribers, and the response has been good. Airtel is also focussing on the pay per view (PPV) model, where the user pays an additional charge apart from the sub- scription charges to view a movie on offer. PPV helps us in reducing the time between irtel Ltd. has announced the launch of Active Sports, an the theatrical release and telecasting over exclusive interactive service to ensure cricket enthusi- Aasts have an unparalleled television viewing experience Regional Movies on 6 during the ICC Cricket World Cup 2011 tournament. With Air- Showcase & Video Songs tel’s Actve Sports, viewers can choose multiple camera angles from which they wish to watch the match. The cricket fans will On Demand Soon no longer need to wait to watch match highlights, player statis- irtel will soon showcase regional tics or ball trajectory. They can now access all these features at movies with subtitles at a minimum the press of a button, at any time during the match. Addition- Arate and also video songs on de- ally, viewers will also get the option of listening to commentary mand. A new interactive service is going to in a language of their choice and the convenience of extracting start. Initially the service will show BOLLY- expert analysis. Not only this, just in time for the biggest sport- WOOD AND MUSIC ALBUMS IN HINDI AND ing event in the country, Airtel rolled out Airtel+ HD at just Rs. ENGLISH and then later will add all regional 3,999 to ensure its subscribers enjoy some uninterrupted live hits too. Subscribers can order song through cricket in high definition and experience excellent picture and internet, mobile phones. These are initial sound quality. Airtel+ HD is the new generation Personal Video offerings later it may come for free or for Recorder (PVR) that offers high-quality recordings at up to 1080i more cost. So expect the unexpected soon. resolution. Equipped with a humongous 500GB hard drive, one can now not only watch but record every minute to minute ac- tion; ball to ball accomplishment of their favourite team and the best matches of the entire tournament in true HD resolution. Anticipating a huge surge in demand, Airtel is framing unique promotional schemes, innovative value-added services (VAS) and channel packages. Apart from India Cricket Pack which allows subscribers to watch all live international matches that India will be playing without subscribing to individual sports channels, the company has also introduced Supreme Sports pack which offers the best combination of all Hindi channels (GEC, Movies, Music, AUGUST 2011 THIS MONTH ON WHAT’S HOT Parineeti’s Ride! irector Maneesh Sharma (of Baad Baaja Baraat fame) is ready with his next project Ladies DVs.