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All who elevate and energize our communities. entries must be submitted by November 4, 2017. That’s why we are launching a contest to honor Winners will be announced January 2018. NO inspirational community members across the country. PURCHASE NECESSARY. VOID WHERE PROHIBITED. Visit whopowersyou.com for full contest rules. Sponsored by Touchstone Energy Cooperative, Inc., 4301 Wilson Boulevard, Arlington, VA 22203. ©2017. 4 October 2017 • businessleader.bz OPINION Hendricks County Business Leader Our View Quote of the Month Cartoon “The way a team plays as New town a whole determines its success. You may have rankings a the greatest bunch of individual stars in the good sign world, but if they don’t The town of Avon was recently selected play together, the club by Money Magazine as the country’s won’t be worth a dime” 17th best place to live for cities with a population between 10,000 – 100,000 ~ Babe Ruth residents, for the year 2017. A lot can be gleaned from such a ranking. According to the publication, researchers based their decision on the following factors: economy, cost of living, education, housing, crime, amenities and ease of living. Humor Keeping the wolves at bay By Gus Pearcy Crisis communication is one aspect of public couldn’t buy a bottle of the most popular pain A few years ago, a new word was officially relations that actually plans for the inevitable reliever because safety was the byword. At the added to the Oxford English Dictionary. Titanic of your business (It’s a shame that no time, it cost more than $100 million to do the Borrowed from the German language, one consulted a PR pro before making the recall which today would cost more than a schadenfreude is enjoyment in another’s claims of unsinkability. Such grandiose claims quarter of a billion dollars. humiliation. We don’t have a word that sums are just asking for it). The best pros compose Eventually, (for the kids in the audience) it up this feeling as well as schadenfreude. Plus, a plan before the need. How do they do that? was determined that the cyanide was added to it sounds really cool when you whip it out in Are they prophetic? No, but if you think about the bottles after manufacturing. It only affected everyday conversation. it, a crisis is just a deviation from your mission. the Chicago area. Future deaths were, no Of course, this is good news and a point Many of our readers, no doubt, enjoyed Staying true to your mission is the key to doubt, stopped by the swift action of the parent of pride for the folks of Avon. It suggests watching Hilary Clinton lose the 2016 weathering a crisis. But it can also dictate your company. The plan obviously included a list of the town of 20,000 is a vibrant and presidential election. This is a prime example actions when the worst happens. all media outlets and contact info. It probably growing community. However, the rest of of schadenfreude. When you think about For instance, in 1982, seven people tragically had a strategy for warning the public and, with Hendricks County should also see this as a it, this otherwise unnameable joy seems to died when they ingested Tylenol capsules safety as the goal, the recall was initiated so good indicator. be swelling. Cole Porter said it best when he laced with cyanide. The incident threatened fast you probably would get a headache if you In 2015, unfortunately no Hoosier wrote, “I get no kick from champagne,” but I to put mega corporation Johnson & Johnson watched it. towns made the cut. The next year, only am tickled to see you get your comeuppance. in serious trouble with the Tylenol-ingesting Get a PR professional to help you form a one Indiana city was included in the top 50 This newfound pastime wreaks havoc on public. But the mission of the company crisis communication plan for your business places to live. That honor went to Fishers, businesses. If something goes wrong for a put the customer’s safety first, always. The because there won’t be time to come up with business, or is perceived to go wrong, many IN, which ranked in at number 30. This reaction was swift. J&J went on the offensive one when the proverbial cyanide hits the fan. of the Twittersphere will lash out with what is year, Fishers moved up to the number one and asked the media to publish and broadcast Gus Pearcy is a contributing columnist best described as schadenfreude. immediate warnings when it was determined to the Hendricks County Business Leader. spot and three more Indiana towns made It also happens at the most inopportune that Tylenol was the common denominator. He may be reached at (317) 403-6485 it in the top 25: Carmel #16, Avon #17 and moment, too. No one expects the worst until They also stopped all advertising of Tylenol or [email protected]. Gus blogs Greenwood, IN #22. frequently at guspearcycommunica- it befalls them. However, there is one breed of until the source of the problem was identified. Further, the methodology used by tions.wordpress.com. professional whose job it is to prepare for the Then, they recalled all Tylenol nationally. You Money Magazine took steps to provide a worst: your public relations human. diverse list of American cities. To do this, it allowed no more than four cities per The Hendricks County Business Leader state. Indiana used up those four spots in is published by Times-Leader publications, the top 25 (out of the top 100). It seems LLC. Content published alongside this icon is Times-Leader Publications, LLC sponsored by one of our valued advertisers. safe to assume that more Hoosier towns 6319 E. U.S. Hwy 36, Ste 3C, Mailbox #16 would have placed had it not been for the Avon, IN 46123 • Phone: (317) 451-4088 Sponsored content is produced or commissioned four-city limit. Email: [email protected] by advertisers working in tandem with Times- With that being said, the study not only Leader’s sales representatives. Sponsored content may not Founder & Publisher reflect the views of The Hendricks County Business Leader shines a positive light on Avon, but all of Richard K. “Rick” Myers www.businessleader.bz Director of Operations Sharon Hostetler publisher, editorial staff or graphic design team. The Hendricks Hendricks County, the Indianapolis metro Editor Chris Cornwall County Business Leader is devoted to clearly differentiating Copyright 2017© area and the great state of Indiana. Contributing Writer Gus Pearcy between sponsored content and editorial content. Potential Times-Leader Publications, LLC Design/Production Leigh Schrier All rights reserved. advertisers interested in sponsored content should call (317) 300-8782 or email [email protected]. Local Decisions. People You Know. 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