Media www.gianttiger.com Kit Contents Contact us What is Giant Tiger? ........................ 1 Media inquiries: Milestones ........................................... 2 Aaron Wade, Director of Brand and Customer Communications Connected to our customers ....... 3 [email protected] Team Tiger .......................................... 5 GT VIP .................................................. 6 Ad Match ............................................. 7 Community......................................... 8 Executive team .................................. 9 GIANTTIGER.COM | MEDIA KIT Mission What is Giant Tiger? To be Canada’s favourite Giant Tiger is a leading Canadian owned discount retailer family discount store committed to providing on-trend family fashions, groceries and Vision everyday needs at the lowest prices possible. To make every Established in 1961 in Ottawa’s Byward Market, the privately dollar matter held company now has over 260 locations across Canada and employs approximately 10,000 team members. All Giant Values Tiger locations are locally owned and operated by a team We do member who knows and is involved in their community. what’s right Our ambition is to be Canada’s favourite discount retailer and • we are on a mission to make every dollar matter. We offer We make shopping the way that fits your life, whether it’s an easy, fun and safe in-store shopping experience or shopping online for it easy delivery to your doorstep or in-store pickup, we’re focused on and fun providing you with quality merchandise and everyday low prices. • We are Friendly, the Giant Tiger is the official mascot and makes hundreds of appearances at various charity and community proudly events, store openings and celebrations. He has been known frugal to even break out pretty amazing dance moves every now and again. Keep an eye out, you may see him in your town next! GIANTTIGER.COM | MEDIA KIT 1 Milestones 1961 On May 3rd, Gordon Reid, Founder, Chairman and Chief Executive Officer, opened his first store as “Ottawa’s first self-serve discount centre” at 98 George Street in the Byward Market. The business was launched with a $15,000 investment and first year sales were $139,781. 1968 Another simple idea was incorporated in the Giant Tiger formula – franchising. The first franchised store opened in Maniwaki, Quebec. 1971 10th Anniversary! 6 stores in total with a combined annual sales volume of $4,482,284. 1987 Tiger Trucking began operation, with the introduction of Giant Tiger trucks delivering merchandise from a growing warehouse to 43 Giant Tiger stores. 1990 Giant Tiger established a clothing and footwear buying office in Montreal. 1996 Giant Tiger purchased and took possession of a 270,000 sq ft distribution centre. Home offices were moved to our new home on Walkley Road in Ottawa. Giant Tiger opens prototype store adjacent to new Home Office location. 2016 Giant Tiger turned 55! 2018 Giant Tiger opens a state-of-the-art distribution centre in Johnstown, Ontario. The new facility covers approximately 600,000 sq ft and features the first Symbotic system in Canada, the latest in shipping and warehousing technology. 2019 Giant Tiger opens its 250th store in Atholville, New Brunswick! 2021 Giant Tiger opens its latest new store in Ottawa, Ontario! GIANTTIGER.COM | MEDIA KIT 2 Connected to our customers I would like to pay recognition to the Giant Tiger location in Embrun. The store is consistently stocked with items, carts are always available and COVID-19 health protocols are followed. The staff are always pleasant, friendly and helpful – and this is all staff including those on the floor, managing the change rooms and cashiers – it is an exceptionally well-managed store! As a client, this particular store has earned my loyalty and commitment. Thank you! A really nice employee named Rose helped my aunt who almost left with- out something she paid for; and Rose was so kind to run to her and make sure she got it. I know it may seem like something so small but I thought how amazing of her to do. Thank you Rose! You are appreciated! GiantTiger TigreGeant 382,000 followers 115,000 followers gianttigerstore gianttiger 53,500 followers gtboutique gtboutique 28,800 followers Over 900,000 email subscribers GIANTTIGER.COM | MEDIA KIT 3 CONNECTED TO OUR CUSTOMERS Just a quick note to say that Giant Tiger has the best employees in all of Steinbach. With everything that’s going on, it’s so refreshing to shop at a place with courteous staff that are always helpful (because you don’t always get that at the competition!). GT in Steinbach is a great place to shop – thank you! I would like to send a compliment to Kylie H. at the North Bay, Ontario Lakeshore store. First, she’s very friendly, she always smiles, and she takes part in conversation with customers. She has told many customers (myself included) that she likes our facemasks if we have special prints on them and genuinely seems to enjoy what she’s doing! She has a very positive energy, which is contagious to customers and even when the store is busy with lineups, she doesn’t seem stressed. A lot of these qualities I’ve listed make up for a much better shopping experience – I think many people could learn just by watching her work! Giant Tiger is lucky to have her on their team, as any store would be! She’s the real deal! On November 29, an employee by the name of Tia at the Giant Tiger in Anjou (successfully!) helped me find a toy that I had desperately been searching for. After a few minutes of small talk, I noticed her bright smile through her mask and can assure you that I wasn’t the only one to feel her positivity. She has an amazing energy! She was telling me about how much she likes her job and that it’s always such a respectful and profes- sional environment. Great job, Tia! GIANTTIGER.COM | MEDIA KIT 4 Team Tiger Giant Tiger’s culture is our competitive advantage and our desire to offer the best customer service. We are an employer of choice and have employees who have been with us for decades; some for their entire careers! As a people-first organization, Giant Tiger encourages growth in our employees. We value dedication and are prepared to help our employees develop the skills to deliver on their professional goals. Our employees’ success is our success! Retail is an exciting, fast-paced industry Giant Tiger signed the offering never-ending learning opportunities BlackNorth Initiative and new challenges for our employees. At CEO pledge in 2020, Giant Tiger we accelerate our employees’ committing to concrete careers under the guidance of the retail targets and actions in an experts working across our business with a effort to end anti-Black focus on driving sales, helping our customers systemic racism and create opportunities for and giving back to the communities we call those in underrepresented Black, Indigenous, home. We are often described by our team as and people of colour (BIPOC) communities. feeling more like a family. And just like every We recognize the importance of diversity and inclusion in the workplace. Our engagement healthy family, we are committed to helping is to ensure equity for all, including but not them grow and succeed. Every employee is limited to, racialized communities in Canada, provided with ongoing training because our members of the LGBTQ+ community, store teams have a passion for excellent persons with disabilities, and women. customer service and continuous improvement. GIANTTIGER.COM | MEDIA KIT 5 TM Giant Tiger’s loyalty program There are three ways you can sign up for the GT VIP program: Sign up online via gianttiger.com/GTVIP Download our mobile app. Search for “Giant Tiger” or “GT VIP” in your app store. We support Apple and Android phone app stores Text GTVIP to TIGER (84437) Standard message and data rates may apply. EXCLUSIVE WEEKLY DEALS VIP BENEFITS Save even more every time you shop Exclusive contests and perks. Just for you. with exclusive weekly deals throughout Contests the store by being a GT VIP! Member-only contests means Visit GiantTiger.com every Wednesday more opportunities to win! Login and click on GT VIP. Perks Load your deals Special deals from our partner Weekly deals on groceries, fashion just for you GT VIP members! and home essentials mean you’ll save more every day. Shop GT VIP deals are in addition to our regular flyers, our in store specials and our everyday low prices. Save right away! Give the cashier your phone number or scan your app and your savings will be applied automatically. GIANTTIGER.COM | MEDIA KIT 6 WE AD MATCH, YOU $AVE MORE.* At Giant Tiger, we believe in delivering outstanding value for your family budget, every day. That’s why, if you show us a current local lower advertised price on the exact same item we have in stock, we’ll beat it by a penny. Because anyone can match the price, we choose to beat it. Some exceptions apply, speak to an associate today or visit gianttiger.com for full details. GIANTTIGER.COM | MEDIA KIT 7 Community We’re community proud. Community involvement is more than what we do at Giant Tiger, it’s who we are! Annually, Giant Tiger donates more than $2 million to more than 700 local associations and charities across Canada. GIANTTIGER.COM | MEDIA KIT 8 Executive team Founder Giant Tiger Stores Limited Senior Vice President, Buying & Ecommerce Gordon Reid Julia Knox President & CEO Senior Vice President, Softgoods & Hardgoods Paul Wood Brian Hession Executive Vice President, Store Operations Senior Vice President & Curtis Olsen Chief Human Resources Officer Tova White Executive Vice President, Chief Financial Officer Senior Vice President, Chief Todd Zator Procurement Office, Grocery Ron Hyson Senior Vice President, Marketing & Strategy Cindy-Lynn Steele Senior Vice President, Supply Chain Media inquiries: Jessica Godin Aaron Wade, Director of Brand Senior Vice President, and Customer Communications Chief Information Officer [email protected] Jim Black.