APPLE VALUE CHAIN ANALYSIS AND MARKET ASSESSMENT FOR UTTARKASHI DISTRICT UTTARAKHAND Submitted to : Mission for Integrated Development of Horticulture MoA&FW, Govt. of India CCS NATIONAL INSTITUTE OF AGRICULTURAL MARKETING ( A Govt of India organization under Ministry of Agriculture and Farmers welfare) Kota Road, Bambala Jaipur302033 APPLE VALUE CHAIN ANALYSIS AND MARKET ASSESSMENT FOR UTTARKASHI DISTRICT, UTTARAKHAND Project Coordinator Dr. Hema Yadav Director NIAM Dr. Shalendra Asstt. Director NIAM Report submitted to Mission for Integrated Development of Horticulture MoA&FW, Govt. of India 2018 Consultants Deloitte Touche Tohmatsu India LLP CCS National Institute of Agricultural Marketing (A Govt. of India organization under Ministry of Agriculture and Farmers welfare) Kota Road, Bambala, Pratap Nagar, Jaipur-302033 (Rajasthan) Tel. : 0141-2795111(D) Fax : 0141-2771938, 2770595 Table of Content 1 Introduction .................................................................................................................................................. 5 1.1 Uttarakhand State – At a Glance ....................................................................................................................... 5 1.1.1 Demographic Profile of the State ............................................................................................................. 6 1.1.2 General Infrastructure Availability ............................................................................................................ 6 1.2 Agriculture Sector Overview ............................................................................................................................... 7 1.3 Agro-Climatic Suitability ...................................................................................................................................... 8 1.4 Apple Production Scenario in the State ............................................................................................................ 9 1.4.1 Overview of Horticulture Sector ............................................................................................................... 9 1.4.2 Area and Production of Apple in Uttarkhand ........................................................................................ 10 1.4.3 District-wise Area and Production of Apple in Uttarkhand ................................................................. 11 2 Approach & Methodology .......................................................................................................................... 12 2.1 Selection of Study Area .................................................................................................................................... 12 2.2 Sampling Methods ............................................................................................................................................. 13 3 Primary Survey: Result & Discussion ...................................................................................................... 13 3.1 Socio-Economic context of Apple Value Chain in the District ..................................................................... 13 3.1.1 Apple Production Clusters in Uttarkashi ............................................................................................... 14 3.1.2 Profile Analysis of Apple Growers in the Study Area .......................................................................... 15 3.1.2.1 Land Holding Size .......................................................................................................................... 15 3.1.2.2 Education Status............................................................................................................................. 16 3.1.2.3 Annual Income ................................................................................................................................ 16 3.2 Varieties Grown & Seasonality of Production ................................................................................................ 17 3.2.1 Varieties Grown ........................................................................................................................................ 17 3.2.2 Seasonality of Production ....................................................................................................................... 17 3.3 Analysis of Apple Value Chain ......................................................................................................................... 18 3.3.1 Structural Analysis ................................................................................................................................... 18 3.3.2 Functional Analysis .................................................................................................................................. 18 3.3.3 Commodity Flow Analysis ....................................................................................................................... 20 3.3.4 Quantification of Physical Flow of Apple along different channels .................................................... 23 3.3.5 Technical Analysis of Various Functions .............................................................................................. 23 Production .................................................................................................................................................................. 23 3.3.5.1 Land Preparation ............................................................................................................................ 24 3.3.5.2 Planting material ............................................................................................................................. 24 3.3.5.3 Spacing and Number of plants per unit hectare ......................................................................... 24 3.3.5.4 Nutrition ............................................................................................................................................ 25 3.3.5.5 Irrigation ........................................................................................................................................... 25 3.3.5.6 Plant Protection .............................................................................................................................. 25 3.3.5.7 Pruning & Thinning ......................................................................................................................... 26 3.3.5.8 Harvesting ....................................................................................................................................... 26 Post-Harvest Management ...................................................................................................................................... 26 3.3.5.9 Primary Processing (Sorting, Grading & Packing) ..................................................................... 27 3.3.5.10 Secondary Processing ................................................................................................................... 27 Transportation and Logistic ................................................................................................................................... 28 Markets and Price information ............................................................................................................................... 28 Market Infrastructure & Cold Chain ...................................................................................................................... 29 3.4 Economic analysis ............................................................................................................................................. 30 3.5 Analysis of price build up .................................................................................................................................. 31 3.6 Identified Gaps and Constraints ...................................................................................................................... 32 3.6.1 Production related .................................................................................................................................... 32 3.6.2 Post Harvest Management ..................................................................................................................... 34 3.6.3 Road connectivity and transportation .................................................................................................... 35 3.6.4 Marketing Related .................................................................................................................................... 35 3.6.5 Processing ................................................................................................................................................ 35 3.6.6 Others ........................................................................................................................................................ 35 4 Demand Assessment ................................................................................................................................. 36 4.1 Apple Products Map .......................................................................................................................................... 36 4.2 World Trade of Apples ...................................................................................................................................... 37 4.2.1 World Production & Consumption