CITATIOM, 'HORSE OF THE AGE," AND WHENCE HE CAME STORY ON PAGES 6-il VOL. 39 NO. 10 "For our children we will conserve our . soil' ngBmmammmm THE PHILOSOPHY of International Harvester dealers, who of them we will not plow our steep hillsides and let our top soil have their roots in the soil of their home communities, is wash into the Elk or the Little Kanawha. We will not timber summed up in this "editorial" from a recent newspaper adver­ our woodlots without making plans for trees for the future. tisement of the Gassaway Truck and Implement Company, For our children wc will conserve our coal, oil, timber, water Gassaway, West Virginia: supply, and top soil. "Wc promised you a picture of our grandson, and here it is "We of the Gassaway Truck and Implement Company are ... To us, he represents boys and girls everywhere. He is the building for the future." , . - fellow we work for. "We think of things as they will be when he is a man, and plan accordingly. We hope that our readers' attention will be called to their own sons, daughters, grandsons, and grand­ daughters, or even to the boy and girl next door. Thinking This photograph of c. v. RANDOLPH, proprietor of the Gassaway Truck and Implement Com­ pany, International Harvester dealer, Gass­ away, West Virginia, and his grandson, James Atkins, appeared recently in this dealer's adver­ tising in the Sutton, West Virginia, newspaper. Ira ORMICK-OCERING ^ FJIflMALL CUB •vil'.MI K ^ W^^^ ,:'^^^^'' *l • I Mounted "piggy-back," these new Internationals are ready for a driveaway from IH Springfield Works, Springfield, Ohio. Around the clock with motor trucks: ride with the sun across the nation'" By DALE COX, Director of Public Relations, International Harvester Company AWN CAME FIRST to these United States today hand for the arrival of the first customers. Trucks began to at Eastport, way out on the eastern tip of Maine arrive in Eastport from distant cities with shipments from on Moose Island in Passamaquoddy Bay, where Portland, Bangor, Augusta, and even Boston and New York. the tides roll so high many have toyed with the Hundreds of trucks were astir in Eastport, Maine, with the idea of harnessing them. Even before the sun coming of the new day, hauling every type of product and rose today over Eastport, the motor trucks commodity useful to man. As the hands of the clock turn their were rolling their rounds, serving the people inevitable cycle today in Eastport, motor trucks will in some Hof that easternmost town in the United States. The dairy trucks were being loaded with milk, cream, and butter for delivery to the homes of customers. Trucks from the *The accompanying text formed the larger fart of an address by Mr. nearby farms began to arrive at markets and grocery stores. Cox before the Detroit Rotary Club. Mr. Cox is chairman of the Wholesalers' trucks were loaded preparatory to moving perish­ Motor Truck Public Relations Committee of the Automobile Manu­ able and other food to the retail stores, so that it would be on facturers Association. WESTWARD FROM EASTPORT and each makes its important contribution to our whole trans­ portation system. Each supplements the other. For example, the railroads of the United States own 80,000 or more trucks which they use to supplement the movement of freight by rail. The air lines and water shipping lines own other thousands of trucks which they use to supplement in various ways their form of transportation. BUT IT IS A FACT that almost any article you can think of has moved all or part of the way by truck from where it came to where it now is. More things have traveled more different times by truck than by any other form of transport. Take the things you see in this room, right here. Nearly everything you see came here part way by truck—the clothes you wear, the food you had for lunch, the chairs in which you sit, the cigars you smoke, the tables at which you sit, the decora­ tions in the room, the materials in the building itself—all traveled by truck to get here. About the only things you see in DALE COX: "More people are earning a liveli­ this room that didn't get here by truck are the water in the hood in the motor truck industry than in any other pitchers at your table, which came by pipe, and the electricity, occupation in theUnited Statesexceptagriculture." which came by wire. And so it is anywhere you go. Such a commonplace thing that we all accept it as a matter of fact. Such an accepted thing that we take up the phone, place an order and say: "Please deliver." And most of us never give it a second thought. But way serve every citizen in that town. Indeed, long after it was not always that way in the United States. darkness has come, the trucks will still be rolling there. We need to go back no further than to 1910 to find a year If we could ride with the sun across America today we when there were only 6,000 trucks in the whole United States. would see motor trucks duplicating their Eastport service in Many of you here can remember back that far. You remember every city and town in this great country, from the Atlantic to the horse-drawn delivery wagon and the moving drays in the the Pacific, from the Canadian to the Mexican borders. We cities. How many horses would it take in the United States would see them massed at terminals in our great cities. We today to furnish the horsepower in the 6,500,000 trucks we would see them on city streets. We would see them on the have at our service? main highways, on rural secondary roads, in the fields on In 1910 there were 24,000,000 horses and mules on American millions of farms, in the oil fields, in the great forests of the farms. In 1947 the number had declined to 10,000,000. In 1910 Sierras, on lonely desert trails, deep in the iron and copper open there were 1,000 tractors on American farms. In 1947 there pit tnines, and on the highest mountains. were about 2,700,000. In 1910 there were about 2,000 trucks on American farms. In 1947 there were about 2,000,000. Thus we see that, essential as tractors are to our farms today, the WE WOULD SEE on just this one day more than 6,500,000 truck is regarded as almost equally essential, because there trucks in the United States—by far the greatest number in any are nearly as many of them on the farms. About one-third of all country in the world, and more than half of all the motor trucks in the country, or about 2,000,000 of them, are on farms. trucks in the whole world. We would see all types and sizes of The number of trucks on farms has doubled since 1940. trucks, some able to haul only half a ton or less, and others Today almost everything that leaves the farm makes its first capable of hauling 40 to 50 tons in ofF-the-highway work. We journey by truck. And 57 percent of the livestock received at would sec these trucks hauling almost everything under the sun. our stockyards today reaches the yards by truck. The great Finally, we would pass with the sun over Bandon, Oregon, cattle drives along the Chisholm and other famous trails from the westernmost incorporated town in the United States, at an the southwestern ranges to the railheads have long since passed hour when many people in the midwest had already retired for into history and are now a part of our fascinating western story. the night. And as we passed over Bandon we would see trucks Today the cattle from those ranges either move all the way to there ending their day's chores, and starting out on their market by truck or to the railroad by truck. night-time work, delivery trucks returning to their terminals, farmers returning to their homes in the dusk, and over-the- highway trucks departing for Portland and Seattle. SEVENTY-FIVE of our largest metropolitan cities with total The motor truck is only one of the great forms of transporta­ population of 25,000,000 people today receive all their milk tion which make up our unparalleled American transportation from the farms by truck. Thousands of smaller cities do the system. We have our railroads, our water transport, our air­ same thing. And most of the milk is delivered from the dairies planes, and our highway transportation. Each has its place and creameries to consumers by truck. :'-i.?- 1.0AD1NG COAL at a West Virginia strip mine 0|ier:ition in the Appalachian coal fields. "ALMOST ANY ARTICLE you can think of has moved all or part of the way by truck from where it came to where it now is." SUCH A SCENE AS THIS, iu Raciiic, Wisconsm— the delivery of foods by truck—can be duplicated at almost any time of the day in every community throughout the land. OPiJiSS .., .JW - WESTWARD FROM EASTPORT Many types of fruit, especially those grown in the eastern in the trucking industry of about 11 billion dollars annually. part of the United States, today go all the way from orchard to Of course, the farmer who drives his own truck does not pay market by truck.