UNIVERSITY OF RIJEKA 5th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2019 Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season 16 – 18 May 2019 Opatija, Croatia Authors submitted their papers in final form. Editorial Committee disclaims responsability for language and printing errors. Publisher © 2019 University of Rijeka Faculty of Tourism and Hospitality Management Opatija, Croatia For Publisher Dora Smolčić Jurdana, Dean Editors-in-Chief Zrinka Zadel, Croatia Dora Smolčić Jurdana, Croatia Editorial Board Irena Ateljević, Croatia Fabio Carbone, United Kingdom Aleksandra Dragin, Serbia Larry Dwyer, Australia Daniela Gračan, Croatia Melika Husić Mehmedović, Bosnia and Herzegovina Marinela Krstinić Nižić, Croatia Daniela Soldić Frleta, Croatia Editorial Secretary Nikolina Šerić Layout Ljubica Pilepić Stifanich Cover design Sagita d.o.o., Opatija Printed in 300 copies Printed by Tiskarski obrt “Sušak”, Rijeka ISSN 1848-4050 University of Rijeka FACULTY OF TOURISM AND HOSPITALITY MANAGEMENT 5th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2019 CONFERENCE PROCEEDINGS Volume 5 Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season Conference Proceedings is indexed and abstracted in: WOS Core Collection – CPCI (Conference Proceedings Citation Index), Cabi Publishing - CAB Direct, EBSCO – Hospitality & Tourism Complete, ProQuest - ABI/INFORM Global. International Scientific Zrinka Zadel, Croatia, Chair Committee Romina Alkier, Croatia Marinela Krstinić Nižić, Aleksander Aristovnik, Slovenia Croatia Irena Ateljević, Croatia Lejla Lazović-Pita, Ana Balula, Portugal Bosnia and Herzegovina Slađana Benković, Serbia Tanja Mihalič, Slovenia Zélia Breda, Portugal Josipa Mijoč, Croatia Fabio Carbone, United Kingdom Josip Mikulić, Croatia Krzysztof Dobrowolski, Poland Lena Mossberg, Sweden Aleksandra Dragin, Serbia Helena Nemec Rudež, Laurentiu Droj, Romania Slovenia Larry Dwyer, Australia L'udmila Novacká, Slovakia Erdogan Ekiz, Saudia Arabia Harald Pechlaner, Germany Carlos Fernandes, Portugal Lidija Petrić, Croatia Magdalena Florek, Poland Ljubica Pilepić Stifanich, Raffaella Folgieri, Italy Croatia Aleš Gačnik, Slovenia Tatjana Pivac, Serbia Daniela Gračan, Croatia Michael Radin, USA Mohd Hafiz Mohd Hanafiah, Tijana Rakić, United Kingdom Malaysia Marianna Sigala, Australia Michael Hall, New Zeland Dora Smolčić Jurdana, Croatia Jasna Horvat, Croatia Daniela Soldić Frleta, Croatia Melika Husić-Mehmedović, Bosnia Metod Šuligoj, Slovenia and Herzegovina Ada Mirela Tomescu, Ritva Höykinpuro, Finland Romania Selma Kadić Maglaić, Zoran Tuntev, Macedonia Bosnia and Herzegovina Maja Uran, Slovenia Oliver Kesar, Croatia Andreas Zins, Austria Katarzyna Wojtowicz, Poland Organizing Ivana Ivančić, Croatia, Chair Committee Romina Alkier, Croatia Maja Mamula, Croatia Marina Barkidžija Sotošek, Croatia Vedran Zubović, Croatia Brigita Bosnar Valković, Croatia Nikolina Šerić, Croatia, Tomislav Car, Croatia conference secretary Contact University of Rijeka Faculty of Tourism and Hospitality Management Primorska 42, P.O.Box 97, 51410 Opatija, Croatia Phone: ++ 385 51 294 681 Fax: ++ 385 51 291 965 e-mail: [email protected] http://www.fthm.uniri.hr/tosee ISSN 1848-4050 ToSEE 2019 Volume 5 pp. 1 – 802 2019 CONTENTS Editorial XI Research papers CREATING INNOVATIVE TOURISM EXPERIENCES THROUGH SUSTAINABLE 1 VALORISATION OF ARCHAEOLOGICAL HERITAGE Kristina Afrić Rakitovac, Nataša Urošević, Nikola Vojnović MODELLING THE PROBABILITY OF TOURISTS’ RETURN INTENTION: 17 THE CASE OF OPATIJA RIVIERA Romina Alkier, Jasmina Okičić, Vedran Milojica WEB ADVERTISING MESSAGES IN CROATIAN TOURISM: EXPLORING 31 QUALITATIVE AND QUANTITATIVE PERSPECTIVES Miriam Bait, Tea Baldigara, Jelena Komšić POSSIBILITIES FOR THE DEVELOPMENT OF CREATIVE TOURISM BASED ON 47 PODRAVINA'S NAÏVE ART HERITAGE Rikard Bakan, Dejan Tubić, Helena Jošt DIGITAL TRANSFORMATION IN TOURISM EDUCATION 61 Ana Balula, Gillian Moreira, António Moreira, Elisabeth Kastenholz, Celeste Eusébio, Zélia Breda COMPARATIVE ANALYSIS OF THE ACCOMMODATION ONLINE OFFER FOR 73 BĂILE FELIX (ROMANIA) AND HAJDÚSZOBOSZLÓ (HUNGARY) Olimpia Ban, Laurențiu Droj OLIVE OIL TOURISM: EXPLORING THE EXPERIENCE OF FOOD TOURISTS 89 Sandra Barač Miftarević, Srđan Mitrović SUSTAINABLE TOURISM DEVELOPMENT OF COASTAL DESTINATION – 101 THE ROLE AND THE SIGNIFICANCE OF LOCAL RESIDENTS Draženka Birkić, Andreja Primužak, Nela Erdeljac COMMUNICATION AND MANIPULATION STRATEGIES OF TRAVEL GUIDES 121 PRESENTING CROATIA – A LINGUISTIC PERSPECTIVE Brigita Bosnar-Valković, Suzana Jurin FUTURE TRENDS IN THE HOSPITALITY INDUSTRY: AN ANALYSIS FROM THE 139 CONSUMERS’ POINT OF VIEW Zélia Breda, Catarina Pacheco, Gorete Dinis INTERNET OF THINGS (IOT) IN TOURISM AND HOSPITALITY: 163 OPPORTUNITIES AND CHALLENGES Tomislav Car, Ljubica Pilepić Stifanich, Mislav Šimunić V ToSEE 2019 Volume 5 pp. 1 – 802 2019 THE IMPORTANCE OF INNOVATION IN DESIGNING A LUXURY TOURISM 177 OFFERING: THE PERSPECTIVE OF TOURISM DESTINATION STAKEHOLDERS Marta Cerović, Nadia Pavia, Tamara Floričić NPO FUNDRAISING THROUGH TOURISM 191 Lorena Dadić, Helga Maškarin Ribarić MIGRATION IMPACT AS A POSITIVE CHANGE IN TOURISM DEMAND 205 Daniel Dragičević, Maja Nikšić Radić, Suzana Herman HEALTH TOURISM MARKET IN POLAND AND CROATIA – FINANCIAL 219 EFFECTS AND POTENTIALS Daniel Dragičević, Hana Paleka SIGNIFICANCE OF EVENTS IN FORMING A COMPETITIVE DESTINATION'S 233 TOURIST PRODUCT: CASE STUDY: VARAŽDIN ŠPANCIRFEST Danijel Drpić, Danijel Vučenović, Ivan Čapeta MANAGING DEVELOPMENT OF EVENT TOURISM OFFER BASED ON 249 NON-MATERIAL HERITAGE: CASE STUDY RIJEKA CARNIVAL Danijel Drpić, Zrinka Zadel, Merdžana Obralić FORECASTING TOURISM DEMAND IN CROATIA USING BOX AND JENKINS 263 METHODOLOGY Damira Đukec THE INFLUENCE OF FOREIGN LABOUR FORCE ON SERVICE PROVISION 275 AND HOTEL GUESTS' EXPERIENCE – THE CASE OF COASTAL CROATIA Danijela Ferjanić Hodak, Oliver Kesar, Ingeborg Matečić BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING 291 TOURIST EXPERIENCE: WHAT ARE THE EFFECTS Ivana First Komen, Sanja Stamenić Oštrić THE EFFICIENCY OF REGIONAL GOVERNMENT EXPENDITURE IN SMART 307 TOURIST DESTINATION: THE CASE OF CROATIA Sabina Hodžić, Dubravka Jurlina Alibegović THE WINE TOURISM TERROIR: EXPERIENCES FROM ISTRIA 319 Anita Silvana Ilak Peršurić, Ana Težak Damijanić, Zdravko Šergo MEASURING SATISFACTION AND EXPERIENCED SENTIMENTS OF WEBSITE 335 USERS WHEN EXPLORING CROATIAN GASTRONOMIC TOURIST OFFER Slobodan Ivanović, Angela Milenkovska Klimoska, Vedran Milojica HOTEL INNOVATION IN DIFFERENT SETTINGS – TWO DESTINATIONS’ 349 COMPARISON Ana Jovičić Vuković, Smiljana Pivčević, Daniela Garbin Praničević VALUE NETWORK AS A KEY CATEGORY WITHIN EVENT SPORT TOURISM 363 BUSINESS MODEL: THE CASE OF MERCEDES-BENZ UCI MOUNTAIN BIKE DOWNHILL LOŠINJ WORLD CUP 2018 Ana Kersulić, Marko Perić VI ToSEE 2019 Volume 5 pp. 1 – 802 2019 THE ROLE OF SPECIAL EVENT IN ATTRACTING MUSEUM VISITORS AND 375 POPULARIZING MUSEUMS Tanja Komarac, Đurđana Ozretić Došen, Vesna Jurić Bulatović OBSTACLES OF COMMUNITY-BASED TOURISM DEVELOPMENT IN 389 VUKOVAR-SRIJEM COUNTY Vanja Krajinović, Danijela Ferjanić Hodak, Antonio Vlahov ATTRACTING YOUNG TRAVELLERS TO A TOURIST DESTINATION: 405 EXPLORING MILLENNIALS’ DREAMS Dina Lončarić, Jasmina Dlačić, Aleksandra Pisnik CONSTANTINOPLE WINE ROUTE – A NEW WINE TOURISM PROJECT IN THE 419 BALKANS Mirjana Maksimović, Tatjana Pivac, Romina Alkier SOME CONSIDERATIONS ABOUT ARTIFICIAL NEURAL NETWORKS IN HOTEL 431 INDUSTRY: STATE OF THE ART AND FUTURE DEVELOPMENTS Maja Mamula, Raffaella Folgieri, Kristina Duvnjak INDIVIDUAL VALUES, EMPLOYMENT CHARACTERISTICS AND THE ETHICAL 441 CLIMATE IN TOURISM Maja Mijatov, Aleksandra S. Dragin, Antonio Badurina TRANSFORMATION OF CAMPING INTO GLAMPING – TRENDS AND 457 PERSPECTIVES Ines Milohnić, Josipa Cvelić Bonifačić, Ivana Licul RELATIONSHIP FACTORS IN TOURISM SUPPLY CHAIN MANAGEMENT IN 475 SLOVENIA AND CROATIA Sonja Mlaker Kač, Edna Mrnjavac, Nataša Slavić AGE OF MIGRATION: A CHANCE FOR RESPONSIBLE TOURISM AND NEW 489 TOURISM EXPERIENCE Maja Nikšić Radić, Daniela Gračan, Marina Barkiđija Sotošek ADDING VALUE WITH EXPERIENCES: INDUSTRIAL TOURISM AND 507 GEOTHERMAL FOOD PRODUCTION Barbara Pavlakovič, Maja Turnšek RESIDENTS' ATTITUDES TOWARDS TOURISM IMPACTS IN RURAL AREA 521 Ivana Pavlić, Barbara Puh, Ljubica Mišković THE POTENTIAL OF CROATIA AS AN ATTRACTIVE TOURIST DESTINATION 533 FOR SENIOR TOURISTS Damir Pavlović, Marko Koščak, Nikolina Šerić ACCOUNTING INFORMATION FOR MANAGING SUSTAINABLE HEALTH- 547 TOURISM PRODUCT IN THE TOURISM DESTINATION Milena Peršić, Lahorka Halmi VII ToSEE 2019 Volume 5 pp. 1 – 802 2019 MATCHING TOURISM DEVELOPMENT PRIORITIES AND POLICY MEASURES – 567 AN EXPERIMENTAL METHOD TO RECONCILE THE KEY STAKEHOLDERS' VIEWS Smiljana Pivčević, Davorka Mikulić, Ljudevit Pranić THE COMPETITIVENESS OF THE REPUBLIC OF CROATIA ON THE 581 EUROPEAN UNION TOURISM MARKET Ana Portolan ACADEMIC TOURISM & INTERNATIONAL PEDAGOGICAL INNOVATIONS 597 Michael A. Radin, Olga A. Orlova SEASONAL EMPLOYMENT IN TOURISM ORGANIZATIONS AS A CHALLENGE 607 FOR HUMAN RESOURCE MANAGEMENT Zijada Rahimić, Kristina Črnjar, Vedrana Čikeš HOW SMART IS THE MOBILITY OF CROATIAN CITIZENS? 621 BEHAVIOUR PATTERNS OF LOCAL POPULATION AS AN INDICATOR OF TOURIST DESTINATION TRANSPORTATION SUPPLY Nataša Slavić, Edna Mrnjavac FACTORS AFFECTING RESIDENTS’ SUPPORT FOR CULTURAL TOURISM 641 DEVELOPMENT Daniela Soldić Frleta, Jelena Đurkin Badurina CULTURAL AND CREATIVE INDUSTRIES