INNOVATION LEADERSHIP 1 EDITORIAL From the desk of the Executive Editor Tan Sri Dato’ Sri Paduka Dr Limkokwing INNOVATION IS KEY TO CREATING JOBS OVER THE NEXT DECADE The future of the world’s socio-economic balance to the fast growing economies of Asia and Africa. lies in creating more jobs. The world needs 600 www.facebook.com/ million jobs by 2020 - the majority of them must The young people in schools and tertiary TanSriLimkokwing be created in Asia and Sub-Saharan Africa. institutions all over the world are where the founder limkokwing. innovative raw materials reside. How we shape net/blog/ That’s the verdict of the 2013 World Development their minds and hearts to break new ground, Report (WDR) which says these jobs need to be create innovative new products and solutions for @limkokwing created if countries want to keep their current their countries will be instrumental to the story of growth rates. Interestingly, almost the same how the innovation and job creation story will play number of youths - 621 million - are neither out in the coming years. working nor studying right now. At home, we must must make innovative education This data gives us a snapshot of the world’s available to as many Malaysians as possible, if we most pressing problem today: a high youth are to build a nation where innovative business population+high unemployment - a worrying and entrepreneurship are not just concentrated situation mirrored in every part of the world. in urban centres. This is fundamental to building The WDR says 200 million are unemployed socio-economic wealth throughout the country. currently, 75 million of them under the age of 25. We must aim to grow the innovative mindset The challenge can seem overwhelming for any exponentially if we want to even have a fighting government, perhaps because there may be chance to grow Malaysia’s offering of innovative a pervasive belief that new technology and products and services in the global economy. innovation shrink job creation; that companies will downsize to become more lean and more Many of our own home-grown entrepreneur- productive, to make a bigger profit in a fiercely innovators are wooed by Asian and African competitive global market. countries because our development model and our challenges mirror what they are But this is a myth. going through. But too many continue to look at Western models of innovation to provide The facts show that technology and innovation are direction. What can we do to better utilize our the creators of new jobs. According to the 2013 own world-class innovation business models? Global Job Creation survey of 600 of the world’s most successful entrepreneurs, 74% say it is That is the emphasis in this issue - our first for due to innovation that they have increased their 2013. We spotlight home grown heroes as well workforce this past year. as pay special attention to the innovative ideals and transformative products that are coming out For the world’s top entrepreneurs, technology works of the East. hand in hand with innovative business models. It helps them stay resilient yet flexible to market They are the game changers in a world that is changes; the most potent of which is the shift being rebalanced. away of the axis of global competition from the US 2 INNOVATION LEADERSHIP INNOVATION LEADERSHIP 3 CREDITS Vol 2 May - August 2013 INNOVATION LEADERSHIP TABLE OF CONTENTS About Innovation Leadership Innovation Leadership is a quarterly magazine published by the Limkokwing Univer- sity of Creative Technology for corporate leaders, managers, aspiring executives and decision makers in the private and public sectors discussing a myriad of corporate and leadership interests. In driving the national innovation agenda forward, Limkokwing University created Innova- tion Leadership to bridge the gap between Corporate Malaysia and Government and also serve as a platform to disseminate timely information to readers from all strata of society 16 22 35 31 66 94 on the importance of innovation in the formulation of government policies, effective leader- ship, brand development and in facing challenges in the global marketplace. Executive Editor Enquiries Tan Sri Dato’ Sri Paduka www.innovation-leadership.com.my Since its inception in 2009, W3D has Dr Limkokwing won over 100 awards internationally, Advertising enquiries most from the top web awards orga- Editorial Team [email protected] nization in the US. W3D is dominated Faridah Hameed by dedicated team players who are Dato Raja Aznil Raja Hisham Publisher all alumni below 30 years of age. For Dato' Dania Abdul Wahab Limkokwing University of Creative Technology them winning is all in a day’s work to Michael Pan Sin Inovasi 1-1, Jalan Teknokrat 1/1, Executive Editor's Message : Cover Story: 3D Paradigm Shift game wins MSC come up with some amazing stuff. Ambi Mathe 63000 Cyberjaya, Selangor Darul Ehsan, Tan Sri Dato’ Sri Paduka Dr Limkokwing Re-Inventing Education in Africa 29 honours 59 Along the way, these young men and Dato’ Tiffanee Marie Lim Malaysia Innovation is key to creating jobs over US Innovation leadership award for Global Trends women have placed the country on the Tel: (+603) 8317 8888 the next decade 03 Limkokwings transformational The Silicon Valleys of the World 63 same pedestal as world-class names Contributors Fax: (+603) 8317 8988 education 27 Boom Tube: How Viki is Creating the such as DreamWorks, Paramount, Ann Tan Innovasi Negara The Mandela factor 33 Globa Hulu 69 Levi’s, Walt Disney, Nissan, Pizza Hut, Comments & Correspondence Emily Loh Energising the Nation for Inclusive Innovators talk strategy 73 FIAT, Hewlett-Packard, Alcatel Lucent, The publisher welcomes the views of its Elaine Lim Innovation 09 W3D's Slew of U.S. wins showcase Jugaad: Lessons in Frugal Innovation 77 Mattel, Pepsi, MTV, Samsung, Yahoo! readers. Letters may be sent by post, fax or Nurris Ishak Address by Tan Sri Dato’ Sri Paduka Asian-led Web Creativity 35 Government Designed for New Times 81 among other distinguished brands.. e-mail. All correspondence should include Dr Limkokwing at the launch of the Transforming Learning through the writer's full name, email address and campaign 13 Home Grown Heroes mEducation 87 Art Director / Designer telephone number. Lum Weng Wah Game On with MOL 43 Pushing Boundaries 95 Copyright Transforming Public Education Carpe Diem with Masatu 47 World's first university fashion label 99 Monkorr Raymond Mgba All rights reserved. No part of this publication Ideas: The most valued global currency 17 Cloud Growing in Asia 51 may be reproduced, stored in a retrieval system Explore, Experiment and Experience: We're ready for the App Economy, Marketing or transmitted in any form or by any means, PERMATA's innovative generation 23 but are the operators? 55 Sehrish Aleem electronic, photocopying, recording or other- wise, without the prior written permission of the Website Management publisher. 09 Centre for Content Creation www.contentcreation.com.my 4 INNOVATION LEADERSHIP INNOVATION LEADERSHIP 5 "The rise of innovation to the top of the agenda of all advanced and advancing countries has resulted in a profound shift in the nature of global competition." Tan Sri Dato’ Sri Paduka Dr Limkokwing 6 INNOVATION LEADERSHIP INNOVATION LEADERSHIP 7 INNOVATE THE NATION INNOVATE THE NATION Energising the Nation "Innovate the Nation is to provide an for Inclusive Innovation optimal environment and ecosystem that is supportive, vibrant and inclusive. I am confident it will help to maitream innovation and inspire people of all walks of life to embrace innovation." YBDatuk Seri Panglima Dr Maximus JohnityOngkili Minister of Science, Technology and Innovation speak- ing at the launch of Inovasi Negara, 12 March 2013 something that comes naturally to This is one reason why the Malay- the layman living in urban centres, people engaged creatively in their sian layman has to be on board the the suburbs and the rural heartland. work or their pastimes. Prime Minister’s aspiration to up- The Ministry of Science, Techno- Tan Sri Limkokwing welcomes Minister of Science, Technology and Innovation YB Datuk Seri Panglima scale the economy. Participation of logy and Innovation working Dr Maximus Ongkili to the launch of the Inovasi Negara campaign. Innovation is not a new phenom- people on the ground is needed for through the Malaysian Foun- enon because it is through the in- widespread conversion to get peo- dation for Innovation (Yayasan novative abilities of people long ple out of comfort zones and into Inovasi Malaysia) and the Lim- The global meltdown has turned has done to the music industry upscale to benefit from the push kokwing University of Creative dead that the world has arrived at mainstream activities. The desire to many economies upside down, or Amazon has done to book- government is giving to the inno- Technology are piecing together this stage of its development. innovate seldom occurs to people forcing governments and industry stores then you can appreciate the vation agenda. But where is the a roadmap to harness the en- who are in their comfort zones. In- to rethink their future and reevalu- change innovation brings to in- common man in all these? What is ergy of the people on the ground. ate their priorities, forcing people dustries and even to communities. being done to help the Malaysian What has brought so much focus novators are almost always found In launching the programme the out of their comfort zones. It is into this feverish arena that on the ground grasp how innova- to innovation today is the ease at the cutting edge, where they Minister of Science, Technology Malaysia is pitching itself into. The tion is going to impact his or her life? with which people are able to put deploy resources and create mech- and Innovation, Datuk Seri Pan- We have to innovate.