Introduction to Gender Studies // Edited by Saida Hdii and Cherki Karkaba. – Publ. Societé Work Bureau, Beni Mellal, Morocco, 2019. – 179 pp. The publication has been prepared in the framework of the Erasmus+ project “Gender Studies Curriculum: A Step for Democracy and Peace in EU- Neighbouring Countries with Different Traditions”, No. 561785-EPP-1-2015-1- LT-EPPKA2-CBHE-JP. This project has been funded with support from the European Commission. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Legal Deposit: 2019MO3192 ISBN: 978-9920-37-993-9 Printed by: Work Bureau Sultan Moulay Slimane University 2019 Introduction to Gender Studies Editors Saida Hdii Cherki Karkaba Authors Saida Hdii Cherki Karkaba Farida Mokhtari Lalla Meriam Ouahidi Hayat Naciri Hamid Masfour Mustapha Fagroud Local Experts Prof. Jamal Koubali Senior professor and director of Interdisciplinary, Diversity and Development Research Laboratory (IDDRL) affiliated with the department of English in the faulty of Arts and Humanities, Beni Mellal. Prof. Nore-ddine Bourima Senior Professor and Head of the English department in the faulty of Arts and Humanities, Beni Mellal The Authors Dr. Saida Hdii is an Associate Professor at the School of Arts and Humanities, Sultan Moulay Sliman University, Beni Mellal. She holds a Doctorate in Discourse Analysis.She is Fulbright alumni(benefited from a Fulbright Joint Supervision Grant for 12 months in the USA). She is a member in the pedagogical team of the master programs “gender studies” and “Applied Linguistics.” She is a member at the (IDDRL) research laboratory in Beni Mellal faculty. She is a member in The Gest Project funded by Erasmus+ entitled: A step for Democracy and Peace in EU-neighbouring countries with different traditions. She has been publishing articles and participating in National and International conferences. Her fields of Interest are: Communication, Media, Pedagogical Teaching, Methodology of Research, Computing Science & ICTs. Dr. Cherki Karkaba is a senior lecturer (Professor) at Sultan Moulay Slimane University in Beni Mellal, Morocco. He worked as the head of International relations for the university between 2010 and 2016. He also worked as a vice dean and as head of the department of English Studies at the faculty of Arts and Humanities. He has worked for the University of Brest (France) and the University of Swansea (GB) for a few years. He has also been a visiting lecturer in the University of Toulon, France. He is the co-founder and co-editor of Middle Ground: International Journal of Literary and Cultural Encounters. He has been publishing articles and organising conferences related to the issue of otherness. Dr. Farida MOKHTARI is a Professor of Literary and Cultural Studies in the Department of English studies at Moulay Slimane University, Beni Mellal, Morocco. She has a Doctorate in English Literature from the University of Paris Vlll-Vincennes-Saint Denis, France. She is a member of in the Master programs of “Studies in Literature and Cultural Encounters” and “Master of Gender Studies”. She teaches different courses including Introduction to Literature, Novel, Women’s Writings, among others. She is a permanent member at the (IDDRL) research laboratory-Faculty of Letters Beni Mellal. She is a member of the Erasmus+ Gest Project: Gender Studies Curriculum: A Step for Democracy and Peace in EU –Neighbouring Counties with Different Traditions (GeSt) Funded by Erasmus+ for the period between 2015-2019. She participated in different cultural activities with different papers in Fes, Beni Mellal and elsewhere. She has to her credit several articles published in national and international journals and conference proceedings on issues related to: Women’s Development, ICTs in Education, Literary Studies, Cultural Studies and gender studies. Dr. Lalla Meriem Ouahidi has been teaching English in Moulay Slimane University since 2004, and has obtained a Doctorate in 2OO4 on Cultures in contact. Her doctoral dissertation investigates semiotic and sociolinguistic analysis of Moroccan TV advertising. She is the coordinator of the “Applied Linguistics and English Language Teaching” Master Program. She is also a member of the following Master programs: ‘Gender Studies’ and ‘Studies in Literary and Cultural Encounters’. Additionally, she is in charge of lectures, seminars, and PhD supervision. Her research interests are conducted in such areas as Applied Linguistics, Language Teaching and Gender studies. She participated in many conferences in Morocco and elsewhere and helped organize a number of study days and conferences. She also published a number of articles, mainly related to English Language Teaching. Dr. Hayat Naciri is an associate professor at the department of English Studies at the Faculty of Arts and Humanities, Sultan Moulay Slimane University, Beni Mellal, Morocco. She holds a Doctorate in Gender Studies and Linguistics. She is a member in the Diversity and Development Research Laboratory (IDDL). She is a member in the pedagogical team of the Master Program in Gender Studies. She has published articles in different national and international academic journals and conference proceedings. She has been participating in the organization of international conferences and study days. Her fields of interest are gender studies, applied linguistics, language teaching, and ICTs. She is currently the Local Coordinator of GeSt project funded by Erasmus+ entitled: A step for Democracy and Peace in EU- neighbouring countries with different traditions. Dr. Hamid Masfour holds a Doctorate in Literary, cultural and Critical studies. He is a Professor at the department of English Studies at the Faculty of Arts and Humanities, Sultan Moulay Slimane University, Beni Mellal, Morocco. He teaches different courses on literature and cultural studies such as Cultural theory, Introduction to Literature and Readings in culture. He is a full member in the Interdisciplinarity, Diversity and Development Laboratory (IDDRL). He is a member in the pedagogical team of the Master Program in Gender Studies where he teaches Anglo-American Women’s Writing, Feminist Literary Criticism and Gender in the Digital World. He has published several articles in different national and international academic journals and conference proceedings. He has been participating and helping in the organization of different local, national and international conferences and study days. His fields of research interests are Gender, Women's Writing and Postcolonial Studies, besides Cultural and Critical theories. Dr. Mustapha Fagroud is a Senior professor of Statistics and Computer Science at the School of Agriculture, Meknes, Morocco since 1993. He is an engineer in Agronomy from “L'institut Agronomique et Vétérinaire, Hassan II, Rabat and the university of Gembloux, Belgium (1990). His specialty is Biometry (Applied Statistics & Computing). He holds a Doctorate in "Geostatistics and its applications in Agriculture"(2001) from the university of Gent, Belgium. He has been a visiting lecturer and a member in the pedagogical team of different Master Programs in different universities in Morocco, namely USMS in Beni Mellal, UMI in Meknes, USMBA in Fes, UM5 in Rabat, UIT in Kenitra, UCD in El Jadida, and UMP in Oujda. He is a trainer and counsellor to "AUF" working on themes in relation with ICTs, e-learning, MOOC and pedagogy at the university. He is a coordinator and a member of many international cooperation projects (France, Belgium, Germany, Spain, Egypt, Madagascar, and Tunisia). Contents Acknowledgements .................................................................................................................................. i Preface ....................................................................................................................................................... iii Saida Hdii Introduction: Gender studies: From academic beginnings to a Moroccan textbook .................................. 1 Hamid Masfour Chapter 1: Introduction to gender theories ................................................................................................. 8 Cherki Karkaba Chapter 2: Gender, Culture and Communication ..................................................................................... 33 Hayat Naciri Chapter 3: Gender in the media ................................................................................................................ 72 Lalla Meriem Ouahidi and Hamid Masfour Chapter 4: Arab Women’s Writings……………………………………………………………………………………………….114 Farida Mokhtari Chapter 5: Research methodology in Gender studies ............................................................................. 142 Saida Hdii and Mustapha Fagroud Conclusion ………………………………………………………………………………………………………… 178 Hamid Masfour Acknowledgements This textbook is more than a pedagogical aid aiming to smoothly introduce the students to the complex field of Gender Studies, it is the testimony of a collective effort to create synergy in the department of English Studies at Beni Mellal faculty. The creation of synergies through the construction of a team for the sake of team spirit is what most European Commission projects (Erasmus +) aim to achieve by involving consortiums of partners from different countries with different