Session-5 Content Creation : Cutting Edge Technology Mr. Dhruba Ray Doordarshan, India Mr. Norman Lievaart, Mr. PH. Cheung Mr. Teo Gim Loo Irdeto, The Neatherlands Sony, Hongkong Panasonic, Singapore Content protection/quality/assessment in digital era Mr. Dhruba Ray Doordarshan, India Dhruba Ray, Chief Engineer in Doordarshan is a distinguished engineer & familiar figure in the Broadcasting circles in India. After completing his Masters Degree in Electronics and Telecommunication, he joined the Indian Broadcasting Services (IBES) in 1971. Initial grooming of Mr. Ray in Film & Television Institute Pune has made him not only exceptional in Television technologies but also more passionate towards the aesthetics & quality of TV production. Mr. Ray has had an illustrious career of more than 3 decades in various fields of Radio & TV broadcasting encompassing, Installation, Operation & management, Planning & design and overall Project Management. He has been associated with the TV coverage of ASIAD-82, NAM and CHOGAM. His long association with Studio Planning & System design in DD headquarter in past decades has offered a focused vision leading present day Doordarshan production technology to a global Mr. Norman Lievaart broadcasting standards. Mr. Ray is also known for his meticulous planning, Irdeto, The Neatherlands immaculate implementation and solution oriented approach. Mr. Ray has been instrumental in conceptualizing & execution of Premier project for establishing the first ever Digital TV production facility in both the houses of the Abstract Indian Parliament, which is first of its kind in the country having Unmanned Robotic Camera System. The mega-Studio project Doordarshan Bhawan Phase-II at Delhi Ever-growing numbers of consumers are embracing the personal benefits of the digital media age. Following the mass-adoption with six studios in the complex has also been completed under his valuable directions. of portable digital audio devices, such as the Apple iPod, many people are becoming aware that they can be liberated from the As zonal engineering head in East & North East zones, Mr. Ray upheld the agenda of traditional constraints of consuming media content it can now be consumed at any time, any place and on a broad range of time bound project completion and quality operations. personal devices. Mr. Ray has also worked as ITU expert for Nepal TV and as ABU Technical Mobile phones and their new capabilities are leading this revolution, having evolved into multimedia devices in just a few years. Consultant in Bhutan, North Korea and Mauritius. New technologies and standards now permit the efficient delivery of rich multimedia content (from ring tones to live TV) to mobile handsets. Presently as Chief Engineer in Doordarshan Directorate Mr. Ray is entrusted with significant responsibilities of Studio System Planning & design and Operation The success of a mobile multimedia operation is critically dependant on the Return On Investment (ROI) of the project. Maintenance & revenue generating services of Doordarshan Network. Profitable operations can be realised by providing rich content to paying subscribers only. This requirement can be met by deploying a content protection system as part of the overall operation. In addition, content protection is often a contractual requirement from content providers who want to secure revenue streams by preventing theft of their broadcast content. The different business models and the nature of the content to be distributed, will dictate what type of content protection system is to be deployed. This paper outlines the two approaches that are currently available for protecting content in a mobile multimedia environment. It also provides an overview of the content protection issues associated with each variant and makes recommendations for specific deployments. V-` Content protection/quality/assessment in digital era Mr. Dhruba Ray Doordarshan, India Dhruba Ray, Chief Engineer in Doordarshan is a distinguished engineer & familiar figure in the Broadcasting circles in India. After completing his Masters Degree in Electronics and Telecommunication, he joined the Indian Broadcasting Services (IBES) in 1971. Initial grooming of Mr. Ray in Film & Television Institute Pune has made him not only exceptional in Television technologies but also more passionate towards the aesthetics & quality of TV production. Mr. Ray has had an illustrious career of more than 3 decades in various fields of Radio & TV broadcasting encompassing, Installation, Operation & management, Planning & design and overall Project Management. He has been associated with the TV coverage of ASIAD-82, NAM and CHOGAM. His long association with Studio Planning & System design in DD headquarter in past decades has offered a focused vision leading present day Doordarshan production technology to a global Mr. Norman Lievaart broadcasting standards. Mr. Ray is also known for his meticulous planning, Irdeto, The Neatherlands immaculate implementation and solution oriented approach. Mr. Ray has been instrumental in conceptualizing & execution of Premier project for establishing the first ever Digital TV production facility in both the houses of the Abstract Indian Parliament, which is first of its kind in the country having Unmanned Robotic Camera System. The mega-Studio project Doordarshan Bhawan Phase-II at Delhi Ever-growing numbers of consumers are embracing the personal benefits of the digital media age. Following the mass-adoption with six studios in the complex has also been completed under his valuable directions. of portable digital audio devices, such as the Apple iPod, many people are becoming aware that they can be liberated from the As zonal engineering head in East & North East zones, Mr. Ray upheld the agenda of traditional constraints of consuming media content it can now be consumed at any time, any place and on a broad range of time bound project completion and quality operations. personal devices. Mr. Ray has also worked as ITU expert for Nepal TV and as ABU Technical Mobile phones and their new capabilities are leading this revolution, having evolved into multimedia devices in just a few years. Consultant in Bhutan, North Korea and Mauritius. New technologies and standards now permit the efficient delivery of rich multimedia content (from ring tones to live TV) to mobile handsets. Presently as Chief Engineer in Doordarshan Directorate Mr. Ray is entrusted with significant responsibilities of Studio System Planning & design and Operation The success of a mobile multimedia operation is critically dependant on the Return On Investment (ROI) of the project. Maintenance & revenue generating services of Doordarshan Network. Profitable operations can be realised by providing rich content to paying subscribers only. This requirement can be met by deploying a content protection system as part of the overall operation. In addition, content protection is often a contractual requirement from content providers who want to secure revenue streams by preventing theft of their broadcast content. The different business models and the nature of the content to be distributed, will dictate what type of content protection system is to be deployed. This paper outlines the two approaches that are currently available for protecting content in a mobile multimedia environment. It also provides an overview of the content protection issues associated with each variant and makes recommendations for specific deployments. V-` Content protection/quality/assessment in digital era This first version provides basic DRM Architecture functionalities (forward lock, combined delivery Introduction Several opportunities and business models are Irdeto OMA DRM clients are built on a available to the operator for defining new ways of and separate delivery). progressive, cross-platform client architecture. With more than 4 billion TV users and more than 2 selling, distributing and consuming content for · OMA DRM 2.0 (March 2006) They are designed to meet a range of device billion mobile phone users worldwide, the wireless mobile end-users. The second release provides additional features requirements, from less robust feature phones to and broadcast industries are seeing the business for a more sophisticated DRM system, the highest performance smart phones. The tiered opportunities for generating new revenue streams Standards enhanced security, as well as distribution and architecture separates platform-specific by offering a variety of multimedia services to In addition to proprietary standards (e.g. Apple payment business models. components from platform-neutral components, mobile devices. iTunes, Microsoft DRM, Irdeto KeyDRM), an open standard for mobile applications also exists: the OMA DRM System Overview promoting portability across hardware and To secure revenue streams, Service & Content Open Mobile Alliance (OMA). This is an A conceptual architecture of a Mobile DRM system software platforms. These DRM clients can be protection solutions are available to mobile organisation of over 350 companies that has since is shown in the diagram below: modified in both presentation and core multimedia service providers. They fall into two functionality. 2002, defined the OMA Download, OMA DRM The diagram shows that the DRM agent is categories: Client Components and other standards for the mobile device industry. integrated into the handset, while at the head-end, · Content Protection Standards, such as OMA, are important to mobile one or two entities manage