PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PENGARUH KUALITAS PRODUK, HARGA, DAN DESAIN TERHADAP MINAT BELI KONSUMEN JERSEY PSIM YOGYAKARTA Diajukan dalam Rangka Menulis Skripsi Memperoleh Gelar Sarjana Manajemen Program Studi Manajemen Oleh : Ernest Lanang Pangestu NIM: 162214118 PROGRAM STUDI MANAJEMEN JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SANATA DHARMA 2020 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PENGARUH KUALITAS PRODUK, HARGA, DAN DESAIN TERHADAP MINAT BELI KONSUMEN JERSEY PSIM YOGYAKARTA Diajukan dalam Rangka Menulis Skripsi Memperoleh Gelar Sarjana Manajemen Program Studi Manajemen Oleh : Ernest Lanang Pangestu NIM: 162214118 PROGRAM STUDI MANAJEMEN JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SANATA DHARMA 2020 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI MOTTO DAN PERSEMBAHAN “Bagaimanapun juga, merawat cita-cita tak akan semudah berkata-kata. Rencana berikutnya rajut lagi cerita, merapal doa, gas sekencangnya. (FSTVLST) Kupersembahkan kepada: Tuhan Yesus Kristus yang senantiasa memberkatiku Bapak dan Ibu yang selalu mendoakan dan mendukung Keluarga besar EASTPOOL yang selalu membimbing Sahabat dan teman-teman Manajemen 2016 Dan untuk beberapa orang yang pernah menganggap saya sebelah mata iv PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI DAFTAR ISI HALAMAN PERSETUJUAN PEMBIMBING ..................................................... ii HALAMAN PENGESAHAN ............................................................................... iii HALAMAN MOTTO DAN PERSEMBAHAN ................................................... iv HALAMAN PERNYATAAN KEASLIAN KARYA TULIS ............................... v HALAMAN PERNYATAAN PERSETUJUAN .................................................. vi HALAMAN KATA PENGANTAR ..................................................................... vii HALAMAN DAFTAR ISI ..................................................................................... x HALAMAN DAFTAR GAMBAR ...................................................................... xiii HALAMAN DAFTAR TABEL .......................................................................... xiv DAFTAR LAMPIRAN ......................................................................................... xv ABSTRAK ........................................................................................................... xvi ABSTRACT ........................................................................................................ xvii BAB I PENDAHULUAN ....................................................................................... 1 A. Latar Belakang ............................................................................................. 1 B. Rumusan Masalah ........................................................................................ 5 C. Pembatasan Masalah .................................................................................... 5 D. Tujuan Penelitian ......................................................................................... 6 E. Manfaat Penelitian ....................................................................................... 6 BAB II KAJIAN PUSTAKA .................................................................................. 8 A. Landasan Teori ............................................................................................. 8 1. Pengertian pemasaran ......................................................................................... 8 2. Pengertian Kualitas Produk................................................................................. 8 3. Pengertian harga ............................................................................................... 10 4. Pengertian Desain ............................................................................................. 12 5. Pengertian Minat Beli Konsumen ..................................................................... 15 B. Penelitian Sebelumnya ............................................................................... 16 C. Kerangka Konseptual Peneletian ............................................................... 20 D. Hipotesis .................................................................................................... 22 BAB III METODE PENELITIAN ....................................................................... 25 A. Jenis Penelitian ........................................................................................... 25 B. Waktu dan Tempat Penelitian .................................................................... 25 1. Lokasi Penelitian ............................................................................................... 25 2. Waktu Penelitian ............................................................................................... 26 C. Variabel Penelitian ..................................................................................... 26 D. Populasi dan Sampel .................................................................................. 28 1. Populasi ............................................................................................................. 28 2. Sampel .............................................................................................................. 28 E. Teknik Pengambilan Sampel ..................................................................... 30 F. Sumber Data ............................................................................................... 30 x PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 1. Data Primer ....................................................................................................... 30 2. Data Sekunder ................................................................................................... 31 G. Teknik Pengumpulan Data ......................................................................... 31 1. Kuesioner .......................................................................................................... 31 2. Studi Dokumentasi ............................................................................................ 31 H. Teknik Pengujian Instrumen ...................................................................... 31 1. Uji Validitas ...................................................................................................... 31 2. Uji Reliabiltas ................................................................................................... 33 I. Uji Asumsi Klasik ...................................................................................... 34 1. Uji Normalitas ................................................................................................... 34 2. Uji Multikolinieritas ......................................................................................... 35 3. Uji Heteroskedastisitas ..................................................................................... 35 J. Analisis Data .............................................................................................. 36 1. Analisis Deskriptif Responden ......................................................................... 36 2. Analisis Deskriptif Variabel ............................................................................. 36 3. Uji Hipotesis ..................................................................................................... 38 4. Analisis Regresi Linear Berganda .................................................................... 41 5. Koefisien Determinasi ...................................................................................... 42 BAB IV GAMBARAN UMUM PERUSAHAN .................................................. 43 A. Sejarah Perusahan ...................................................................................... 43 B. Visi Misi Perusahan ................................................................................... 45 C. Struktur Organisasi .................................................................................... 45 D. Tugas dan Tanggung Jawab ....................................................................... 46 1. Presiden Director/ CEO ................................................................................... 46 2. General Manager .............................................................................................. 46 3. Manager HRD ................................................................................................... 46 4. Manager Marketing .......................................................................................... 46 5. Manager Accounting ......................................................................................... 47 6. Staff Human Resources ..................................................................................... 47 7. Supervisior Sales Marketing ............................................................................. 47 8. Supervisior Accountant ..................................................................................... 48 9. Sales Promotion ................................................................................................ 48 E. Jersey PSIM Yogyakarta musim 2019 ....................................................... 49 1. Jersey PSIM Yogyakarta Musim 2019 ............................................................. 49 2. Jersey Keeper PSIM Yogyakarta musim 2019 ................................................. 49 3. Harga jersey PSIM Yogyakarta ........................................................................ 50 BAB V ANALISIS DATA