Introducing fantasy BRITNEY SPEARS™ IN BLOOM Iconic entertainer and award-winning global superstar Britney Spears introduces her newest limited edition fragrance fantasy BRITNEY SPEARS™ IN BLOOM. This fragrance captures a moment of pure enchantment when the world is full of possibilities and everything seems new. Available in January 2017 at Kohl’s, fantasy BRITNEY SPEARS™ IN BLOOM invites Britney’s fans to experience the sweet sensuality of her floral fantasy. Inspired by Britney’s love of beautiful, fresh florals, fantasy BRITNEY SPEARS™ IN BLOOM embodies a vibrant, feminine scent. Capturing the wonder of a secret garden, this bouquet of uplifting notes transport women to a state of romance and enchantment. Like all of the fragrances in the fantasy portfolio, IN BLOOM is an expression of Britney’s dynamic personality. ”I loved flowers, and fantasy IN BLOOM gives me that fresh feeling of smelling a gorgeous bouquet. It’s like a daydream in a bottle – a beautiful garden where the warm sun is on your skin and blooming flowers are all around.” – Britney Spears The Bouquet of Fragrance Notes Both luminous and uplifting, fantasy BRITNEY SPEARS™ IN BLOOM pops with a vibrant splash of berries and sparkling citrus that mingles with the sweet cherry blossoms and white florals, as the smooth sensation of sandalwood, warm amber and creamy vanilla linger deliciously on the skin. This fragrance conveys the lovely, fresh radiance of spring cherry blossoms every day. TOP The fragrance opens with a burst of luscious Berries and juicy Mandarin, mixed with the charm of Cherry Blossom. MID At the center lies an irresistible floral bouquet of Osmanthus, Jasmine and Tuberose – adding an alluring softness to the scent. BASE Sandalwood and Amber are blended with the creamy richness of Vanilla to finish the fragrance with a warm, sensual touch. Design Inspiration The frosted bottle design of fantasy BRITNEY SPEARS™ IN BLOOM takes inspiration from beautiful cherry blossoms, with shades of romantic pinks complementing the vibrant white petals. Kissed by the sun’s luminous glow, the delicate bottle sparkles with gold floral leaves and collar. Incorporating the classic fantasy bottle shape and cap design, fantasy BRITNEY SPEARS™ IN BLOOM is an enchanting new addition to every fan’s fantasy BRITNEY SPEARS™ fragrance collection. The Products fantasyBRITNEY SPEARS™IN BLOOM Eau de Toilette 100 ml/3.3 fl. oz. $52.00 Eau de Toilette 50 ml/1.7 fl. oz. $42.00 Eau de Toilette 30 ml/1.0 fl. oz. $32.00 All prices are manufacturer’s suggested retail prices in US dollars. For more information, please contact: Elizabeth Arden Sebastian Clifton-Welker +41 587 336 860 [email protected] ©2017 EA Fragrances Co. Britney Spears™ is a trademark licensed to Elizabeth Arden, Inc. by Britney Brands, Inc. Britney Spears Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records worldwide. In the U.S. alone, she has sold more than 70 million albums, singles and songs, according to Nielsen Music. Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single “…Baby One More Time,” a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 20 million copies sold worldwide and is currently 14x Platinum in the U.S. Her musical career boasts countless awards and accolades, including six Billboard Music Awards and Billboard’s Millennium Award, which recognizes outstanding career achievements and influence in the music industry as well as an American Music Award and the 2011 MTV Video Vanguard Award. So far, Spears has earned a total of six No.1 — debuting albums on the Billboard 200 chart and 22 top 40 hit singles on the Billboard Hot 100 — four of which went to No. 1. Spears has been nominated for eight Grammy Awards and won for Best Dance Recording in 2005. Her cutting-edge pop concert Las Vegas residency, “Britney: Piece of Me,” at Planet Hollywood Resort & Casino has been voted “Best Show in Las Vegas” and “Best Bachelorette Show in Las Vegas.” Spears also has been creating fragrances for over ten years, and currently has 21fragrances available in over 85 countries around the world. .