GRUPO ANTENA 3 www.grupoantena3.com Presentation to investors Nov 2012 Presentation to investors_Nov 2012 1 Antena 3 Group at a glance New Antena 3 Group, a leading communication group ANTENA 3 GROUP TV RADIO OTHERS (*) ADVERTISING (*) Leased and operated by Imagina Presentation to investors_Nov 2012 2 Antena 3 Group at a glance One of the largest communication groups in Spain ANTENA 3 GROUP A3 Films A3 eventos Unipublic Others LA SEXTA XPLORA 6% LA SEXTA3 TODO CINE Onda Cero GOL T* Europa FM Radio Onda Melodía TV 11% 2011 Total revenues 83% ANTENA 3 805 M€ NEOX TV NOVA NITRO 2011 Total revenues 254 M€ Planeta-De Agostini: 41.7% RTL: 19.2% Shareh. La Sexta 7.0% Treasury stock: 7.0% Free-float: 25.1% (*) Leased and operated by Imagina Presentation to investors_Nov 2012 3 Antena 3 Group at a glance Solid market position in TV and Radio Antena 3’s market position TELEVISION RADIO 43% 17% Market share Source: Infoadex Presentation to investors_Nov 2012 4 1 SPANISH TV SECTOR Presentation to investors_Nov 2012 5 Advertising market in Spain Ad market maintains downward trend Total Ad & TV market evolution In € mill CAGR ≈+10% CAGR ≈-12% 7,985 5,459 5,505 Total Ad market 3,469 2,142 2,237 TV Ad market 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e Source: Infoadex Presentation to investors_Nov 2012 6 Advertising market in Spain TV maintains its leadership among media Ad market by media 40.1% TV 40.6% 28.3% Press 17.6% 16.3% 10.9% Magaz 9.5% Radio 9.0% 1.3% Internet 6.9% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Infoadex Presentation to investors_Nov 2012 7 TV Advertising market by sector Negative trend in every sector TV Ad market by sector 9M 12 ∆ yoy Weight Market = -18% Beauty -12% 18% Food -18% 15% Automotive -15% 12% Telecom -30% 10% Retail -14% 9% Finance -7% 11% Beverages -25% 5% Others -20% 20% Source: Internal estimates Presentation to investors_Nov 2012 8 TV Advertising market evolution Negative trend continues in 9M 12 TV Ad market by quarter Gross ad revenues (% yoy) 12% 6% 2% 1% -3% -8% -11% FY10=+4% -14% -15% -15% -19% -18% -24% -26% FY11=-10% 9M12=-18% -34% FY09= -23% Q1 09Q2 09Q3 09Q4 09Q1 10Q2 10Q3 10Q4 10Q1 11Q2 11Q3 11Q4 11Q1 12Q2 12Q3 12 Source: Infoadex Presentation to investors_Nov 2012 9 TV: best competitive position TV, best price/coverage ratio Competitive position by media 89% Coverage by media % population 61% 46% 45% 36% CPT by media 12.6 In € /1,000 impacts 6.6 7.4 2.5 2.5 TV Radio Magazines Press Internet Source: Coverage: 2rd EGM survey 2012; CPT 2011e (Cost per thousand): Internal estimates Presentation to investors_Nov 2012 10 TV viewing TV viewing is at all time high TV viewing Average daily viewing in min 239 234 227 226 223 218 217 217 210 211 213 208 +29 min/viewer 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Kantar Media Presentation to investors_Nov 2012 11 TV audience shares Commercial FTA players gaining audience share from public broadcasters Public vs Commercial FTA TVs In % 53.3 54.2 52.5 51.8 52.2 49.7 50.5 +16pc +26pc 33.6 33.2 31.5 30.9 30.4 29.0 28.2 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Source: Kantar Media Audience share 24h; Total Individuals: 4+ Presentation to investors_Nov 2012 12 Sector evolution Significant structural changes over the last years in Spanish TV sector FTA TV Sector evolution 3,469 +50% -45% TV Ad market (€ million) 2,317 8 4 5 Players* (number) 2003 2007 2012e Ad share: Public TVs 46% -14pp 32% -24pp 8% Commer.TVs 54% +14pp 68% +24pp 92% Antena 3 24% +1pp 25% +17pp 43% Source: Infoadex (*) Players with ad revenues Presentation to investors_Nov 2012 13 TV: competitive landscape at oct 12 Spanish FTA TV landscape: 6 players & near 30 channels FTA TV landscape Commercial FTA TVs Public FTA TVs Antena 3 Mediaset Esp.Net TV Veo TV FORTA TVE FTA Core channel FTA Compl. * * Channels * * Pay Compl. Channels (*) Audience share 9M 12 (%) 25.2 28.1 4.4 2.9 9.7 19.6 Market share 42.1 45.4 ≈≈≈ 1.5 ≈≈≈ 1.0 7.4 9M 12 (%) - Power ratio 1.7 1.6 2012 (x) 0.35 0.35 0.8 - Source: Kantar Media & Infoadex * Depending on the region (*) Leased and operated by Imagina Presentation to investors_Nov 2012 14 2 ANTENA 3’S PERFORMANCE Presentation to investors_Nov 2012 15 Antena 3 vs TV Ad market 15 consecutive quarters outperforming TV Ad market A3 vs TV Ad market Gross ad revenues (% yoy) 24% 20% Market 18% Antena 3 12% 6% 6% 12% 4% 6% -3% 2% -8% -6% -10% 1% -10% -3% -14% -8% -11% -24% -14% -15% -15% -29% -19% -18% -24% -26% -34% Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Q212 Q312 Source : Infoadex Presentation to investors_Nov 2012 16 Antena 3 vs its peers Antena 3, best in class Ad market comparison In % 9M12 33.5 +3.2pp 9M11 30.3 9M12 45.4 +2.0pp 9M11 43.4 9M12 8.6 -3.0pp 9M11 11.6 9M12 7.3 -2.1pp 9M11 9.4 Source: Infoadex Presentation to investors_Nov 2012 17 Antena 3’s performance Antena 3’s market share is at its highest level ever Antena 3’s performance 33.5% Market share x Power ratio 30.5% Audience share 28.3% 27.9% 26.2% 26.3% 24.1% 24.6% 1.3x 22.4% 1.9x 1.3x 1.3x 1.8x 1.4x 1.3x1.5x 20.8% 21.3% 1.5x 1.7x 19.6% 17.8% 17.9% 17.0% 16.6% 17.1% 15.8% 2004 2005 2006 2007 2008 2009 2010 2011 9M 12 Source: Infoadex + Kantar Media. Presentation to investors_Nov 2012 18 Antena 3: TV audience shares Antena 3’s audience improves year over year Antena 3’s audience by quarter In % 18.2 18.1 17.9 17.6 2012 +5% 17.1 +6% +9% 17.4 2011 16.8 16.7 +8% 16.1 16.2 15.8 2010 15.1 15.2 Q1 Q2 Q3 Q4 FY Source: Kantar Media Audience share 24h; Total Individuals: 4+ Presentation to investors_Nov 2012 19 Antena 3: TV audience shares Antena 3, more than 1pp gain in audience yoy Audience Share yoy In % 28.1 26.3 +1.8pp 22.5 -2.9pp 19.6 17.9 16.8 +1.1pp 10.2 -0.5pp 9.7 7.7 -0.4pp 7.3 9M11 9M12 Source: Kantar Media Audience share 24h; Total Individuals: 4+ Presentation to investors_Nov 2012 20 Antena 3 Radio (Uniprex) Antena 3 Radio, upward trend over the last two years Listeners evolution yoy +1.2 million listeners 4,498 4,323k 4,033k 4,123k 3,903k 3,516k 3,649k 3,338k TOTAL 2,573 2,456 2,492 2,563 2,313 2,401 2,205 2,294 1,819 1,657 1,548 1,425 1,497 1,254 1,072 1,157 1st 10 2nd 10 3rd 10 1st 11 2nd 11 3rd 11 1st 12 2nd 12 Source: EGM Surveys Monday to Friday (.000) ( Moving average) Presentation to investors_Nov 2012 21 Antena 3 Multimedia Maximizing rights value at every single window Value chain for A3’s rights NATIONAL FICTION (In house) Pay Pre view per view Free Share: TV 18% In house + Post Catch up Premium Third party rights viewed (Ads) (Pay) (Pay) DVD / Merchandising >1,500 titles Agreements with majors in non-exclusive terms International sales Presentation to investors_Nov 2012 22 New initiatives Exploring no ad-based new business lines New initiatives Video on line (own production Ticketing & USA contents) New business lines Events organiser Gambling (concerts, (virtual casino) sports events,…) Presentation to investors_Nov 2012 23 3 ANTENA 3 + LA SEXTA: “NO BRAINER” DEAL Presentation to investors_Nov 2012 24 A winning combination: Antena 3 + La Sexta New Antena 3 Group, leading Spanish Total Ad market Creation of New Antena 3 Group ANTENA 3 GROUP Television NEW ANTENA 3 GROUP • 4-channel multiplex • (Antena 3, Neox, Nova & Nitro) 8 FTA TV • 9M12 Audience: 17.9% • 9M12 TV ad share: 33.5% channels Radio • 2nd player with 4 million 42% TV Ad share listeners Others: 25% audience • Cinema share • Multimedia LA SEXTA c20% Total Ad share (TV, Radio, • 4-channel multiplex (La Cinema & Sexta, Xplora, La Sexta 3) • 9M12 Audience: 7.3% Internet) • 9M12 TV ad share: 8.6% Presentation to investors_Nov 2012 25 Unique opportunity in European FTA landscape Concentration in Spanish TV sector mirrors other European markets Competitive position post deal 45.4% 42.1% Market share 33.5% 7.3% 0% 8.6% 5.2% 28.1 25.2 19.6 17.9 17.4 9.7 7.3 Audience share OTHER Source: Kantar Media & Infoadex (9M12) Presentation to investors_Nov 2012 26 Transaction overview Deal structure aimed to limit execution risk Deal structure Acquisition of Initial delivery of 15.8 MM(1) of Antena 100% of la Sexta 3’s Shares (equivalent to 7.0% of the Combined Entity) (by way of merger) Maximum total assumption of €122 MM 1 as negative working capital plus net financial debt Earn out mechanism: 2 • Additional 7% of the Combined Entity (delivered in treasury shares) • Valid for 2012-2016 • Triggered at certain level of Combined Entity’s PBT Note 1.Comprised of 13.4 M common shares of new issuance, 1.2 MM non-economic shares (convertible into common shares 24 months after the Effective Integration Date) of new issuance and 1.2 MM of existing treasury shares Presentation to investors_Nov 2012 27 Significant synergies expected Expected synergies between 60-80 mill euros Synergies Expected synergies €60-80 MM (fully as of 2013) ≈50% ≈50% Revenues Cost Full utilisation of ad capacity Decrease in production costs Reallocation of targets to different ≈60% channels Reduction of overheads, including personnel costs Optimization of audience targets Optimisation of commercial policy Better utilisation of content and across all channels of the Combined ≈40% programming rights Entity Presentation to investors_Nov 2012 28 Overview of la Sexta Excellent commercial track record La Sexta’s track record €254MM (2011) x ~2 Revenues €144 MM 11.4% (2011) x 3 Advertising 4.0% Share 7.6% (2011) x >2 Audience 3.0% Share x 4 (1) # of 4 Channels Channels 1 Channel 2007 2011 Note Leased to Imagina Presentation to investors_Nov 2012 29 La Sexta’s revenues & opex