CHRISTMAS IN DOWNTOWN 2017 REVENUE PROJECTED: ACTUAL: IN KIND: Sponsorships($25,000 projected) SPONSORSHIP SALES PROJECTED $25,000.00 $13,550.00 $0.00 A Plus Party Rentals - Tent $150 Andy's Quick Stop $100.00 A Special Stitch $100.00 Conocco Phillips - Giant Snowman Bounce $1,500.00 Cuero Chamber of Commerce - Event Advertising $1,200.00 Cuero Chrysler, Dodge, Jeep, Ram - Millie's Candy Land $1,500.00 Cuero National Bank $500.00 Cuero Record - Deck the Downtown Advertising prize $250 Cuero Turkeyfest Association - Check and In-Kind Stage $200.00 $500 Cuero Veterinary Clinic $100.00 Energy Waste - Lighting and porta-potties $800 Family Eye Care of Cuero $100.00 Golden Cresent Communication Services - Walkie-talkies $1,000 GVEC - Check and Company Tent for Ice Skating Rink $1,250.00 $750 HEB - Carousel $5,000.00 James Teleco Telephone Systems - Sound System $1,000.00 La Bella Tavola - Deck the Homes Gift Certificates $60.00 Linebarger Goggan Blair & Sampson LLP $500.00 Linebarger Goggan Blair & Sampson LLP - Richard Borchard $500.00 McMahan Welding Service, LTD - Big Red Chair $1,500.00 Cuero Main Street: Christmas in Downtown 2017 – Budget Report Page 1 REVENUE PROJECTED: ACTUAL: IN KIND: Millie's on Main - Space for Millie's Candy Land $250.00 Security Storage $100.00 Thomas Surveyors $100.00 Trust Texas Bank $500.00 Walmart - Christmas tree $105.00 ADM Advertising Agency - Television x 2 broadcasts - Newscenter 25 $1,000.00 ADM Advertising Agency - Radio broadcast - KIXS 108 $350.00 ADM Advertising Agency - Radio broadcast - KVIC Hit Radio 104.7 $350.00 ADM Advertising Agency - Radio broadcast - KITE 97.5 $300.00 ADM Advertising Agency - Radio broadcast - KHMC 95.9 $250.00 Total Cash Sponsors $25,000 $13,550.00 Total In-kind Sponsors $8,315.00 HOT Funds $21,000.00 $21,000.00 Hurricane Harvey Donation from Ferndale Michigan for attraction $2,044.57 TICKET SALES $25,000.00 $20,061.00 VENDOR BOOTH SALES Merchandise: $990 | Food: $450 $1,440.00 Total Revenue Totals $71,000.00 $58,095.57 $8,315.00 EXPENDITURES Description PROJECTED: ACTUAL: Artificial Ice Events: Vendor Total: Ice kating rink; Snowman Bounce; Gift Bounce; Snow Globe; Gingerbread Cottage: Elf Yourself $22,000.00 $20,944.80 The Train Quest: Vendor Total: Snow Mountain; Snow Resort Ball Pit; Barrel of Fun; Big Red Chair; Peddle Train; Putt Golf; Snow Machine $20,000.00 $17,500.00 D & C Pride of Texas Shows Carousel $4,500.00 $4,500.00 Cuero Main Street: Christmas in Downtown 2017 – Budget Report Page 2 EXPENDITURES Description PROJECTED: ACTUAL: White Horse and Carriage Company 2 vis-à-vis carriages; 1 limo carriage; 1 large wagonette; 1 medium wood wagonette $10,650.00 $10,650.00 The Décor Group 7' Lighted Reindeer attraction for Ferndale Michigan dedication $2,044.57 $2,651.17 The American Caroling Co. Strolling Caroling Trio $1,260.00 $1,260.00 Santa and Mrs. Claus Jerry Boehm $650.00 $650.00 Hotel rooms for vendors: 2 rooms for 2 nights Artificial Ice Event staff; The Train Quest staff $357.08 $4,000.00 White Horse Carriage Rides; D & C Pride of Texas Shows; American Caroling Hotel rooms for vendors: 3 rooms for 1 night Co. $237.27 $237.27 Bulk Candy Store - Millie's Candy Land Bulk candy supplies $1,248.57 $1,248.57 Oriental Trading - Millie's Candy Land Cellophane candy bags $80.92 $80.92 Sam's Club - Millie's Candy Land Hot chocolate supplies $70.28 $70.28 Uline, Inc. - Millie's Candy Land 1000 insulated 12 oz cups with lids $242.25 $242.25 Gulf Coast Paper Co. Inc. -Millie's Candy Land Souffle cups and lids for candy $41.41 $41.41 Oriental Trading - Millie's Candy Land Stickers to decorate candy boxes $71.89 $71.89 A + Party Rental Entertainment stage (parital donation), equipment stage; steel barricades $606.50 $606.50 Standard Printing Attraction Tickets - lighted attraction dedication plaque $942.95 $942.95 Dollar General Store Event decorations $99.33 $99.33 CMS Awards: Deck the Downtown First Prize: $250 Second Prize: $150 $400.00 $400.00 Deck the Downtown judges dinner La Bella Tavola with judges from ADM advertising company $44.86 $44.86 Alamo Lumber Zip ties for signage $17.60 $17.60 Just Buttons Volunteer buttons $66.80 $66.80 Amazon.com Lazer lighting for Christmas in the Park decorations at the County Courthouse $139.96 $139.96 Exhibix, Inc. Signage for Christmas in the Park, placed in front of the County Courthouse $45.00 $45.00 HEB Bottled water for vendors $17.40 $17.40 HEB Event Wrap-up Promotions Committee meeting supplies $20.75 $20.75 Cuero Main Street: Christmas in Downtown 2017 – Budget Report Page 3 EXPENDITURES Description PROJECTED: ACTUAL: Target Christmas in Downtown Vendor Thank-You cards $12.98 $12.98 Out of the Box by Elaine Event Advertising Signage $391.93 $391.93 ADM Advocate Digital Media Event advertising-Website-Digital-Radio-Television-Social Media $2,616.65 $2,616.65 ADM Advocate Digital Media Video and Photography of event $632.00 $632.00 Cuero Record Event advertising $582.00 $582.00 Facebook Advertising Event advertising $75.00 $75.00 Total Estimate $70,165.95 $70,860.27 Total Revenue: $58,095.57 Total Expenditure: $70,860.27 | Differential: $12,764.70 Differential - In-kind donations of approximately $8,315.00 Total: $4,449.70 Cuero Main Street: Christmas in Downtown 2017 – Budget Report Page 4.