ISSUE 69 DECEMBER 2016 PROFIT FROM WOOL INNOVATION www.wool.com WINNING MERINO WOOL COLLECTION LAUNCHED IN AUSTRALIA BY TEATUM JONES 04 28 48 INTERNATIONAL LIFETIME EWE MERINO LIFETIME CAMPAIGN FOR WOOL MANAGEMENT PRODUCTIVITY PROJECT 08 WINNING DESIGNERS 28 LIFETIME EWE EDITOR VISIT AUSTRALIA MANAGEMENT SUCCESS Richard Smith E [email protected] CONTRIBUTING WRITER OFF ON Lisa Griplas -FARM -FARM E [email protected] 4 Campaign for Wool in UK 27 The Yarn podcast for woolgrowers Australian Wool Innovation Limited A L6, 68 Harrington St, The Rocks, 6 Campaign for Wool in Japan 27 AWI digital resources for woolgrowers Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 7 Campaign for Wool in Germany 28 Lifetime Ewe Management case study P 02 8295 3100 E [email protected] W wool.com AWI Helpline 1800 070 099 8 IWP winner Teatum Jones in Australia 30 Get motivated and make change SUBSCRIPTION 9 IWP winner SUKETDHIR in Australia 31 Sheep handling success Beyond the Bale is available free. To subscribe contact AWI 10 Dion Lee’s suit collection for women 32 Wild dog case study: Wongwibinda P 02 8295 3100 E [email protected] 11 Jason Wu’s spring collection 34 Aerial baiting in South Australia Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company IWP collection exhibited at Anlaby Rabbit biocontrol funded by Australian woolgrowers and the 11 35 Australian Government. AWI’s goal is to help increase the demand for wool by actively 12 Missoni’s advertising campaign 36 Young Farming Champion Max Edwards selling Merino wool and its attributes through investments in marketing, innovation and 12 Merino – the fibre for summer 38 Wool in Central Wheatbelt of WA R&D – from farm to fashion and interiors. 13 Woolrich’s Merino Wool Arctic Parka 39 Breed More Merino Ewes campaign COPYRIGHT Material in Beyond the Bale is copyright. 14 Tasmanian Merino campaign in Korea 40 Merino benefits: Martin Ramsay, SA Reproduction of the material is encouraged. However prior permission must be obtained 15 Japan’s enduring demand for wool 41 Merino benefits: James Derrick, NSW from the Editor. DISCLAIMER 16 Chinese labels unite for Cool Wool 42 Legumes fill the feed gap in WA To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability 17 Knitwear Development Centre in China 43 Sheep’s benefits for mixed farming for loss or damage arising from the use of, or reliance on, the information contained in 18 Vogue Italia promotes sporty wool 44 Nuffield scholars increasing knowledge this publication. The Woolmark symbol is a registered AWI and adidas collaboration 46 ParaBoss: Wet weather issues trademark of The Woolmark Company Pty Ltd. 18 © 2016 Australian Wool Innovation Ltd. All rights reserved. 19 Mountain Designs Corespun Merino 48 Merino Lifetime Productivity update ADVERTISING SALES 20 Tertiary education highlights 50 EMI continues to perform well Max Hyde, Hyde Media Pty Ltd P 03 5659 5292 22 Wool4School design competition 51 Year-end market intelligence summary E [email protected] Advertising is subject to terms and conditions An insider’s view on China published on the ratecard, which is available 23 Hong Kong students visit Australia 52 from Hyde Media. 24 Creating clothing for all abilities 53 Market insights from Stuart Ford ISSN 1447-9680 25 Debunking the myth of wool allergy 54 National shearing championships FRONT COVER 26 New WOOL magazine showcases wool 55 Readers’ photos A Merino dress from the International Woolmark Prize-winning collection of British label Teatum Jones. Photography: Liz Ham. Make-up: Sasha AWI INVESTMENT STRATEGIES Nilsson. Styling: Jolyon Mason. Hair: Sophie Roberts. Processing Sheep Woolgrower Business Marketing Innovation & Rob Jones and Catherine Teatum of Teatum Production Services Education Services Jones visited Australia in October to launch Extension their prize-winning collection at David Jones. While in Australia they visited a wool- WOOL.COM WOOLMARK.COM growing property in Armidale – see page 8. To subscribe to the free monthly AWI e-newsletter MERINO.COM for woolgrowers, and the weekly wool market review Shot in Australia with model Astrid Holler, this e-newsletter, visit www.wool.com/subscribe facebook.com/TheWoolmarkCompany photo along with several others of the winning collection, featured in Issue 3 of the new WOOL twitter.com/woolinnovation magazine launched by AWI’s subsidiary, The twitter.com/woolmark Woolmark Company, to promote the inspiring benefits and qualities of Merino wool to a youtube.com/AWIWoolProduction consumer audience – see page 26. instagram.com/TheWoolmarkCompany wool.com/podcast youtube.com/TheWoolmarkCompany View Beyond the Bale online with image galleries BtB and video at http://beyondthebale.wool.com GD2168 UPFRONT 3 GETTING ON WITH BUSINESS We are continuing with initiatives to help increase the demand for wool through investments in marketing Stuart McCullough and R&D – from farm to fashion. Chief Executive Officer Australian Wool Innovation WOOL EXCHANGE ‘BREED MORE MERINO AWI ANNUAL GENERAL PORTAL EWES’ CAMPAIGN MEETING (AGM) It was announced at the AWI AGM that AWI is proudly supporting the Breed AWI held its 2016 AGM on Friday 18 November the Wool Exchange Portal Working More Merino Ewes campaign launched in in Sydney. At the AGM, I gave a detailed Group (WEP-WG) has provided to AWI its September by the Australian Association presentation of the activities of the company assessment on the viability of an online of Stud Merino Breeders (AASMB) – see during 2015/16. AWI shareholders who were WEP and recommended that a WEP should page 39. The campaign highlights the unable to attend the AGM in person were able be created. The WEP-WG had been asked profitability of Merinos as the ultimate dual to view the AGM proceedings via webcast. As to provide the Board of AWI with a clear purpose breed. It encourages producers to well as being broadcast live, the broadcast is yes or no decision on whether to pursue increase Merino breeding ewe numbers in now available to be viewed on demand on the the establishment of a WEP. The Working their enterprise mix so producers can take AWI website at www.wool.com/2016agm Group voted unanimously to support the advantage of the enormous global fibre and development of a WEP at its final meeting. food opportunities in future. AWI itself has NEW PODCAST FOR The AWI Board thanked the Chairman made the strategic decision to focus heavily WOOLGROWERS of the WEP-WG, Mr Will Wilson, for its on increasing the reproductive efficiency exploration of the subject and has asked of the Merino with the aim of lifting the AWI has launched a new free podcast called Mr Wilson to return to the AWI Board in average weaning rate in Merino to Merino The Yarn. It is a fortnightly audio report April 2017 a costing, timing and business joining by three percent over three years. for Australian woolgrowers designed to be case model for funding approval of a WEP. Also, our recent announcement to extend listened to on a smartphone, and complements The WEP-WG in the next phase will be the Lifetime Ewe Management course to our other regular communications such as engaging several different parties and a further 1,500 woolgrowers over three Beyond the Bale and monthly e-newsletter. industry groups and will require specialist years builds on what has been the most With staff and networks around Australia skill sets and expertise in digital exchange successful sheep extension program in and offices in various key consumer markets platform construction. the proud history of the Australian sheep around the world, The Yarn includes AWI industry with participants significantly staff reports from across the company's INTERNATIONAL lifting weaning rates across the board. broad scope: from the paddocks and shearing WOOLMARK PRIZE sheds on Australian farms to wool processing CAMPAIGN FOR WOOL facilities, design studios and catwalks in key Next month the global finals of the 2016/17 markets around the world. See page 27. International Woolmark Prize will be held The Campaign for Wool continues to be in Paris. The interest in this award from the instrumental in driving a new demand for POSITIVE PRICES fashion communities and media globally wool of all microns on an international DURING 2016 continues to be phenomenal. It is helping scale – from luxurious fine Merino wool As 2016 draws to a close, we can reflect on put wool back on the agendas of fashion apparel through to beautiful hardwearing a positive year for woolgrowers. Due to designers across the world, and consequently interior products for the home. Wool Weeks improved demand along with supply factors, into retail stores for consumers to purchase. have recently been held in key northern the EMI has been well above 1,200 cents for the The winners of last year’s competition were hemisphere markets during their autumn/ entire year. While the EMI has been relatively recently in Australia to launch their winning winter retail season. Now in its seventh stable – which is a positive in itself – the trend collections at David Jones in Sydney, and year, the global initiative raises awareness is still upwards with the EMI pushing above while here they each visited a Merino wool- amongst consumers about the unique, 1,300c on several occasions during the second growing property – the source of the fibre natural, renewable and biodegradable half of the year. This consistently high EMI that lies at the heart of their collections – see benefits offered by the fibre. The campaign has been very rewarding to watch during the page 8. The designers discover they have a lot encourages collaboration between an year and, more importantly, very rewarding in common with woolgrowers. As designer international community of woolgrowers, financially for many woolgrowers.