51 Establish your horizon Your creative vision knows no limits. Where others end, you continue to the next horizon. Your production technology needsto keep up with you. New Vegas™ Pro 8 software delivers the ultimate all-in-one video and audio production environment for creative visionaries like you. Its unique, progressive approach to video production, unrivaled audio control and powerful DVD authoring tools set it apart from other non-linear editors. Having established the benchmark for speed and ease of use, this new version moves the bar higher with additional features that offer increased power, functionality, and creative potential. Now with ProType Titling Technology, multicamera editing, a comprehensive channel-based audio mixing console, Blu-ray Disc™ burning, and superior 32-bit fl oat engine processing – in addition to its robust support for HDV, XDCAM™, 5.1 surround encoding, and 3D compositing – Vegas Pro 8 offers an unlimited array of opportunities to reach your production goals. It’s more than audio, more than video, more than media. It’s your vision, a notch above the rest. Reach that new horizon with the power of Vegas Pro 8. Learn more at www.sonycreativesoftware.com/vegash Copyright © 2008. Sony Creative Software Inc. All rights reserved. VP8b_Stash.indd 1 2/20/08 11:42:37 AM 2009 /monthly the magazine Ah, December 2008 – the final lurching chapter of a tumultuous, gut- stash wrenching year soon to be entombed as a time when the world lost its DVD MAGAZINE 51 financial footing and America finally regained its political sanity. STASH MEDIA INC. Fortunately physics dictates longer wave lengths travel further so shrill Editor: STEPHEN PRICE Publisher: GREG ROBINS chatter like oil prices, Ms. Palin and Joe the Plumber – no matter how loud Managing editor: HEATHER GRIEVE they once were – will soon fade and we’ll be left with the truly resonant Account managers: APRIL HARVEY, moments like... Stash passing the 50th issue landmark and Madagascar CHRISTINE STEAD 2 topping the weekend box office. Producer: BRANDON DEMARCO Submissions coordinator: ABBEY KERR Personally, I’ll remember 2008 for two things. First, it was the year my Music editor: STEVE MARCHESE son ambled fearlessly into kindergarten, sat down, looked around and Proofing editor: MARILEE BOITSON knew he was onto something good. Second, it was a year of increasingly Preview/montage editor: fearless creativity in the motion world, a year when tiny unknown studios BRANDON DEMARCO burst out of obscure cities wielding work that dared the world to keep Contributing producer: ERIC ALBA up with them. Technical guidance: IAN HASKIN Cover image: Here’s hoping the innate spirit and confidence of little boys and little THE MILL companies can drown out the high-pitched whine of silly distractions WWW.STASHMEDIA.TV that will, no doubt, reverberate into next year. ISSN 1712-5928 Have a fabulous holiday. Legal things: Stash Magazine and Stash DVD are published 12 times per year by Stash Media Inc. All rights reserved and contents copyright Stash Media Inc. No part of this booklet nor the Stash DVD may be copied Stephen Price without express written permission from the publisher. Stash Media Inc. does not Editor promote or endorse products, services or events advertised by third party advertisers. New York, December 2008 Submissions: www.stashmedia.tv/submit Subscriptions: www.stashmedia.tv [email protected] Contact: Stash Media Inc. 494-1641 Lonsdale Avenue, North Vancouver, BC V7M 2J5 Canada. Curated in New York. Printed in Canada. stash 51.01 Gol LagArta TVC :60 Agency: AlMAPBBDO Director: Lobo Production: The Ebeling grOuP VetorZErO Post/animation/VFX: Lobo www.lobo.cx Lobo CD Roger Marmo on the new spot for Brazilian airline GOL: “The client originally wanted to have the film split in two segments, to emphasize the difference between the first moment in the character’s life, when he feels trapped in a dull, boring world, and the second moment when he grows wings and finds freedom. This contrast would if we stuck to the two distinct old and the new, how to translate be achieved through the use of techniques approach. So we the classic animation feel into a different animation techniques for proposed a general animation full 3D setup in an organic, natural each part: an old-fashioned, black style for the whole piece, one that way while combining the realistic and while cel animation technique integrated the early animation rendering of the backgrounds reminiscent of 1920’s shorts like references with contemporary 3D with the flatter, cartoonier-looking ‘Steamboat Willie’ for the first, and techniques. The shift in tone in the characters. We developed around 3D animation for the second. spot’s climax would be conveyed 30 different character designs and by a sudden burst of color in the models for the caterpillars, until we “Since two thirds of the spot middle of all the grey. arrived at their final look.” happens before the characters start flying, we thought the end “The biggest challenge was how to Watch Behind the Scenes on result would feel unbalanced achieve this harmonious mix of the the DVD. For AlmapBBDO CDs: Marcello Serpa, Cássio Zanatta Creative: Renato Fernandez, Marcus Kawamura, Gustavo Sarkis, Eduardo Andrietta Head of TV: Egisto Betti For VetorZero EPs: Alberto Lopes, Sergio Salles For Lobo Lead animators: Guilherme Rizzo, Alexandre Eschenbach Modelers: Luis Elias, Karla Ornellas, Guilherme Rizzo, Diego Maia, Moises Braga, Filipe Lopes, Danilo Enoki, Ticiane Andriani Animation: Alexandre Eschenbach, Helio Takahashi, Alexandre Martins, Michel Bidart, Vitor Vilela, Marco Antonio Trandafilov, Yuri Lementy 3D Rendering/lighting: Guilherme Rizzo, Alexandre Eschenbach, Karla Ornellas Texturing: Moises Braga, Ricardo Riamonde, Alexandre Eschenbach, Guilherme Rizzo Particle effects: Luis Garrido Rigging: Richard, Guilherme Rizzo Compositing: Fabio Acorsi Ximba, José Eduardo Ambrósio Toolkit Maya, Photoshop, After Effects stash 51.02 MOlinos “Blender”, “Kitchen Light”, “PErfecT Mom” TVcs :30-40 x 3 Agency: MADRE Director: Tomas GarcíA Animation/VFX: For Peppermelon PepperMElon Director: Tomas García www.peppermelon.tv EP: Fernando Sarmiento Editor: Madre, J. F. Mackeprang Fernando Sarmiento, EP at PM: Martin Dasnoy Peppermelon in Buenos Aires: Character designers/AD: Juan “The Mamá Lucchetti brand has Molinet, Tomas García, Madre always been a real conservative Sr animator: Martin Dasnoy one. The agency’s idea was to Animators: Leandro Feuz, reboot the brand, creating these Ignacio Godoy cute characters, but within bizarre 3D modeling/character rigging: and acid-like scripts most kids Ignacio Godoy and families could relate to. We Background/lighting/render: needed to express not only a Guillermo Kelly script and an idea but also had to 3D modeling/rigging/animation introduce the audience to a whole assistants: Diego Rozek, new world in 30-40 seconds which Leandro Muchenik, Diego Collell proved to be quite a challenge. Technical effects director: Characters were simplified in Ignacio Godoy design and in movement so the Compositing: Fernando Sarmiento scripts would really stand out from Production assistant: Lucía Ferrari the production elements. Less is Voice talents: Inaudito more, as they say.” Schedule: eight Sound designer: Andrés Cáceres months from brief to delivery. Toolkit Watch Behind the Scenes on 3ds Max, Combustion the DVD. stash 51.03 BArclaycArD “WaterSlide” TVc 1:30 Agency: BBH Director: Peter Thwaites Production: GorgEOuS Post: THE Mill www.the-mill.com British actor Robert Wilfort (Stacey’s gay older brother on the UK sitcom Gavin and Stacey) adds the perfect human counterpoint to the 110 technically intensive VFX shots completed by The Mill for this Barclaycard spot. Jordi Bares, joint head of 3D at the Mill: “We knew it would be a difficult For BBH For The Mill project due to the logistics, but we Creatives: Gary Mcreadie, Producer: Liz Browne were involved at the early stages Wesley Hawes Lead Flame: Jonathan Westley which benefited all parties as we CD: Pete Bradley Flame assist: Adam Lambert went through the possibilities Producer: Nerine Soper, Telecine: Adam Scott before agreeing on computer Angela Zabala 3D Producer: Miles Petit graphics.” Technical challenges? 3D: Hitesh Patel, Jordi Bares, Rick “The team worked very hard on all For gorgeous Thiel, Richard Costin, Sergio Xisto areas, from lighting and rendering Director: Peter Thwaites complex surfaces on such a DP: Marcello durst For Work huge scale to the animation of the VFX supervision: Editor: Neil Smith character inside the slide and his Austen Humphries, Hitesh Patel Toolkit interaction with the water Producer: Anna Hashmi Baselight, Flame, Maya around him.” stash 51.04 guinness ‘FridgE MAgnet’ TVC :60 Agency: Irish International BBDO Director: Fredrik Bond Production: Sonny London Animation/post: Moving PIcTurE Company www.moving-picture.com With the paint barely dry, MPC’s new LA facility leaps out of the gate wielding 700 CG fridges for Fredrik Bond in this colossal :90 for Guinness. The CG appliances were designed and built in MPC’s London studio, and once the cut was locked, the LA team began lighting, animation, and tracking to the very fast whip custom scripts to transfer the For Sonny london VFX Team London: Stirling pans and zooms. The high animation back into Maya. The 2D Producer: Ran Holst Archibald, Olivier Jezequel, bandwidth connection between team handled wire removal from DOP: Crille Forsberg Matthew Unwin, Tim Civil, the real fridges, head replacement, Lewis Guarniere, Tobias Meier, the two locations kept the approval For MPc atmospherics and crowd Dean Robinson process smooth between the Post production producer: duplication. director and VFX team in LA and Andrew Bell, Scott Griffin For Marshall Street the agency in London. For Irish International BBDO VFX supers: Duncan McWilliam, Editor: Tim Thornton-Allen The initial approach to the end Director: Fredrik Bond Franck Lambertz Telecine: Jean-Clement Soret CD: Mal Stevenson VFX team LA: Aaron Kupferman, shot was to hand-animate each Toolkit AD: Pat Hamill Franck Lambertz, Dan Sanders, of the 700 fridges pulled to the Maya, Photoshop, boujou, PFTrack truck.