services & capabilities SERIES CONTACT PROJECTS 2021 BROOKE BOYD BRANDING [email protected] PACKAGING DESIGN VIDEO PRODUCTION ANNA GALLESE PHOTOGRAPHY [email protected] PUBLIC RELATIONS SOCIAL MEDIA 727.623.9085 CAMPAIGN DEVELOPMENT WWW.HYPEGROUP.NET WEBSITE DEVELOPMENT V.01 ABOUT Hype is an award-winning boutique brand building agency headquartered in St. Petersburg, Fla. We work with companies to build, amplify and revitalize their brands. With more than 11 years of experience combining branding, design, strategy and content creation, Hype Group has had the ability to work with some of the finest brands and organizations, both locally and nationally. THE TEAM Our diverse team of BROOKE BOYD VU LE ANNA GALLESE SANTI JARAMILLO MAUREEN HORAN creative communication Founder Production Director Managing Director strategists, brand Sr. Art Director Art Director storytellers, designers, planners, innovators, producers, writers, and marketers work collaboratively from the first phases of brand development to amplification to the masses. IRENE CARROZZA DANIELLE PORUPSKI SHAYNA LAWLER SYDNEY LIEBMAN ADAM QUINN Sr. Designer Brand Manager & Copywriter Social Media Strategist Content Creator Communications Coordinator 04 Believe the hype. BRANDING INTRODUCTION Hype works with companies to build better stories around their brand. Why? Because branding and design adds spirit and soul to what would otherwise be a robotic, automated, generic price-value proposition. We want to help create compelling, relevant, thoughtful, and most of all impactful stories for brands of all shapes and sizes. Greenstock Greenstock is a chef-inspired salad concept thoughtfully created for the guest that values quality, seasonality and convenience. Hype Founder, Brooke and her husband, Peter have teamed up with the owners of IL Ritorno to bring this fresh option to downtown St. Pete. This project was developed by our team from scratch including a unique name development, brand foundation (or the written representation of the brand), brand identity design, brand evolution, website development, social media content and strategy, and photography. BRANDING BRAND APPAREL PHOTOGRAPHY WEBSITE DEVELOPMENT CUSTOM SOCIAL CONTENT Believe the hype. PACKAGING DESIGN INTRODUCTION We combine art, science, and technology to create product packaging that is not only attractive, but functional and will differentiate your brand from the competition. Using a systematic approach, our creative team will conceptualize and ideate opportunities, and turn them into tangible solutions that your customers will rely on. BarBox Kozuba & Sons Distillery in St. Petersburg, FL had developed a concept that was perfect for the “new normal”: boxed cocktails. They came to Hype in need of a product name, brand identity and packaging design. Our team developed a naming system and package design for multiple flavors/cocktails that aligned with the traditional brand identity of the distillery, but was approachable to their new target audience. Embrew Tea Branding & Packaging Embrew is pre-sweetened artisan hand-packed tea bags in a eclectic variety of flavors and pairings. They needed a full redesign to better represent the product and entice new target audiences. The end result was a intricate brand identity including a developed voice and tone, unique color palettes for each varietal, elevated packaging, and a catalog of assets. collateral design Embrew Tea Brand Evolution Believe the hype. PHOTOGRAPHY & VIDEO PRODUCTION INTRODUCTION Every business in any industry can benefit greatly from professional photography and video production. No matter who your customers are or what you are selling, high-quality photography and video production is an important asset that will contribute to your overall success, connect with your consumer, and make your brand a reality in their customer journey. Suncoast Credit Union Video Production Suncoast Credit Union came to Hype Group looking to create a local commercial spot to get the word out about their car loan opportunities. Emphasizing the low rates and personalized solutions, Hype concepted, created storyboards, scripted, sourced talent and locations, and shot the spot in downtown St. Petersburg, FL. The outcome is a fresh, delicately shot commercial spot illustrating the journey of their consumer allowing for human connection, credibility and familiarity. Boar’s Head Video Production Boar’s Head came to Hype initially looking to create a social video promoting their products for tailgating. The challenge: they’d never utilized ‘faces’ in their photos/videos, and in order to market to millennials, it was a must. Hype concepted, created storyboards, scripted, sourced talent and locations, and shot the spot in a bright, well-lit space, which was unlike anything they’d ever done. The response from the Boar’s Head corporate team was amazing, and years later we’re still producing spots for them. Boar’s Head Video Production & Photography For many years, Hype has produced hundreds of productions in multiple states throughout the country for Boar’s Head. Here is a look at a few of the assets from our past productions. American Heart Association Branding & Video Production We’ve worked with the American Heart Association on both a regional (Florida, Georgia, Louisiana, Tennessee, Alabama) and national level. We’ve created video campaigns that stem across multiple platforms and with varying creative direction - PSA’s, survivor stories, and brand stories. PSA https://www.dropbox.com/s/49198ur2f3f79od/aha_heartchallenge_hd.mp4?dl=0 Survivor Stories https://www.dropbox.com/s/9bkx44k1ro0sdcu/aha_tb_garrett_final_hd_h264.mov?dl=0 Our branding and design teams have also worked https://www.dropbox.com/s/1wxkfwpb1dzx8xz/gored_jodi_r01_dc.mp4?dl=0 with the American Heart Association on a special We have the capability to include a small, nimble crew (2-3 people) or scale to campaign initiative that was deployed nationally. larger productions of 20+ crew members to execute and bring any idea to life Project: Community educates community leaders through visual storytelling. Our video production team, lead by Vu Le is made up about the social determinants of health (SDOH) in of a team of producers and editors to balance multiple clients. various locations across the United States. They continue to advocate for underserved populations and work to pass legislation at the local, state and federal levels to meet the needs of the public. Project: Community https://www.heart.org/en/affiliates/project-community Product Photography Product Photography Product Photography Lifestyle Photography Lifestyle Photography Believe the hype. COMMUNICATIONS INTRODUCTION A truly powerful brand thrives on a 360-degree approach. From generating awareness and interest, to engaging in meaningful conversation with your target audiences, we position your brand for success. When a potential consumer discovers a brand, we make sure their first impression is the right one. What Social Media Is. Social Media Management/Marketing (SMM) is focused on creating content that can attract attention and encourage readers to share or mention it in their social media networks. It is the process of gaining attention and awareness through social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Social media is about connecting, building relationships and getting traffic from these social media networks. The social media audience and intent - you know a lot about who these people are, but very little about what they are thinking. They’re clicking around. They’re browsing. They’re cruising through a social network and they discovered you. They have unpredictable intent, but they are more likely to share and spread brand awareness. Social media fans and followers often influence genuine potential buyers and serve as brand advocates. What Social Media Is Not. Social Media is not Search Engine Optimization. SEO utilizes a set of methods and techniques to promote web traffic. It primarily works on search engines, helping your website to get more visibility and improving your chances to be found. It will improve your site’s ability to appear in the first pages of an organic search result. SEO focuses on building links, being discovered and getting traffic through search engine rankings. The search optimization audience and intent - you know a lot about what they are thinking, but very little about who they are. They just searched. They’re looking for something. That’s why visitors from search are more likely to be ready to buy, but less likely to share and/or engage with your brand. These visitors enter with a specific purpose, need or question. They often have a strong personal intent, but will likely not contribute to brand awareness or become a brand advocate. social media opportunities Full Service This service is best-suited for brands in need of a full-service social media management team. Brands that have neither the time and/or resources to develop and continually evolve a meaningful social media strategy, create original content (visual and verbal), share that content on the social platforms best suited to deliver the brand’s message or facilitate effective community management. Our team members will curate a custom social content strategy best aligned with your brand’s identity, established business goals, and target audience. We will create original (visual and verbal) content for your brand via professional photography, social media designs, copywriting, and custom hashtags. We will develop and manage your