HIGH PERFORMING TITANIUM DIOXIDE DISPERSIONS (Continued)

HIGH PERFORMING TITANIUM DIOXIDE DISPERSIONS (Continued)

HigH PE rForming titAnium DioXiDE DiSPEr SionS leveraging a new patented coating system and pure photostability science introDuCtion HIGH PERFORMING Metal oxides with a wide band gap, such as Titanium Dioxide (TiO 2), or with a direct band gap, such as Zinc Oxide (ZnO), absorb and reflect UV energy from the sun’s radiation. This makes TITANIUMthem useful as UV filters and as DIOXIDE pigments in the cosmetic industry. Unfortunately, they are also photo-active, promoting the formation of reactive oxygen species and catalyzing the decomposition of organic materials. This is not desiredDISPERSIONS in personal care applications, where the protective functions of these organic compounds are needed. CommercialLEVERAGING surface modifications A NEW have PATENTED not eliminated COATING this degradation, so a new means of protection was needed. SYSTEM AND PURE PHOTOSTABILITY SCIENCE Solution Metal oxides with a wide band gap, such as titanium dioxide Hallstar has developed (derived from dimethiconol) UV filter dispersions with our market leading (TiO ), or with a direct band gap, such as zinc oxide (ZnO), HallStar has developed UV filter dispersions highlighting both the benefits of2 photo-protected Titanium Dioxide and an highlighting both the photostabilizer technology, ® industry leading mineral UV filter aesthetic. Leveraging a patent-protected C3+absorb coating and reflect system UV consistingenergy from the of sun’sSilica radiation. moieties This benefits of photo- SolaStay S1 (ethylhexyl (derived primarily from Tetraorthosilicate), Alkyl groups (derived from Triethoxycaprylylsilane)makes them useful as UV filtersand Polydimethylsiloxaneand as pigments in the protected titanium dioxide methoxycrylene) and and an industry leading HallBrite® BHB (butyloctyl (derived from Dimethiconol) with our market leading photostabilizer technology, SolaStay ® S (Ethylhexyl Methoxycrylene) cosmetic industry. Unfortunately,1 they are also photo-active, mineral UV filter aesthetic. salicylate), we’ve ® and HallBrite BHB (Butyloctyl Salicylate), we’ve introduced to the market howpromoting mineral the UV formation filters of can reactive be easy oxygen to species work withand Leveraging a patent- introduced to the market and also result in nice feeling, low whitening, high performance sunscreens for customers. protected C3+ coating how mineral UV filters catalyzing the decomposition of organic materials. This is not system consisting of silica can be easy to work with desired in personal care applications, where the protective moieties (derived primarily and also result in nic e Absorbance Spectra of UV Filter Concentrates: 0.001% active TiO Transmittance Spectra of UV Filter Concentrates: 0.001% active TiO from tetraorthosilicate), feeling, low whitening, high 2 functions of these organic compounds are needed. 2 diluted in C12-15 Alkyl Benzoate - 1 cm Path Length diluted in C12-15 Alkyl Benzoate - 1 cm Path Length alkyl groups (derived from performance sunscreens for Commercial surface modifications have not eliminated this triethoxycaprylylsilane) customers. 1 100 degradation, so a new means of protection was needed. and polydimethylsiloxane 0,9 HallBrite® EZ-FLO TDX Plus 90 0,8 80 0,7 HallBrite® EZ-FLO TDX 70 Absorbance Spectra of UV Filter Concentrates: 0,6 60 0.001% Active TiO2 Diluted in C12-15 Alkyl Benzoate 0,5 Competitor A 50 Plus Hal 1 cm Path Length X lBr 0,4 40 TD it TiO2 (23%) TiO2 (40%) 1 Competitor B Easily e ® 0,3 30O 0,9 Pourable tion) L E a 0,2 20 HallBrite® BHB 0,8 20F SolaStay® S Z Competitor C 1 Highly Stable 0,7 - enu Percent Transmittance Percent t 0,1 Transmittance Percent 10 - 0,1 t 10 (45°C) 0,6 A Absorbance (Attenuation) Absorbance Z F Absorbance (Attenuation) Absorbance Increased SPF 0 0 0,5 ® e ( E Results L HallBrite BHB c Patented C3+ Coating 0,4 300 400 500 600600 700700 800800 900900 10001000 300 400 500(Silica 600Moieties, 700 800800 900900 1000O ® Alkyl Groups, Highly Dispersed 0,3 e TiO2 Protected TiO2 Polydimethylsiloxane) T 0,2 t WavelengthWavelenght (nm)(nm) i WavelenghtWavelength (nm)(nm) Absorban Delivery System D 0,1 r Polar Solvent No Particle 0 X B Perception 300 400 500 600 700 800 900 1000 l Combine with l Avobenzone High UVB Wavelength (nm) a Minimal Protection H Whitening lus H Broad Spectrum P a China ll Protection X B Approved D r Transmittance Spectra of UV Filter Concentrates: i 0.001% Active TiO Diluted in C12-15 Alkyl Benzoate T TiO (23%) TiO (40%) te 2 O 2 Easily 2 ® 1 cm Path Length L Pourable E 100 ® 90 ® HallBrite BHB F SolaStay S Z HallBrite® Competitor HallBrite® Competitor 1 Highly Stable 80 - EZ-Flo tDX Product A EZ-Flo tDX Plus Product B (45°C) - 70 Z 60 Increased SPF F 50 E ® HallBrite BHB Patented C3+ Coating Results L 40 30 (Silica moieties, O ® Alkyl groups, Highly Dispersed 20 Percent Transmittance 10 TiO Drawdowns of dispersions diluted in C12-15 alkyl benzoate. e Protected TiO Polydimethylsiloxane) 2 0 2 T t Drawdowns made of dispersions using #4 Meyer diluted rods in C12-15on dark Alkyl substrates. Benzoate. 300 400 500 600 700 800 900 1000 i Delivery System Polar Solvent D Wavelength (nm) r No Particle TheDrawdowns greater whitening made using effect #4 of Meyer competitor rods on products dark substrates. is ® Perception X ® HallBrite® EZ-FLO TDX Plus HallBrite EZ-FLO TDX B Combine with veryThe greaterapparent. whitening effect of competitor products is very l l Avobenzone High UVB apparent. Competitor A Competitor B Competitor C a Minimal Protection Whitening H Broad Spectrum China Protection Approved The HallStar Company - 120 S. Riverside Plaza, Suite 1620 - Chicago, IL 60606 - USA - +1-312-385-4494 hallstar.com HIGH PERFORMING TITANIUM DIOXIDE DISPERSIONS (continued) Formula # JZ8-286B JZ8-286C JZ8-286D JZ8-287B JZ8-287C JZ8-287D Oil Phase Ingredients (%) C12-C15 alkyl benzoate 30.00 25.00 20.00 30.00 25.00 20.00 HallBrite® EZ-FLO TDX Plus 10.00 15.00 20.00 - - - HallBrite® EZ-FLO TDX - - - 10.00 15.00 20.00 Cetearyl alcohol 0.50 0.50 0.50 0.50 0.50 0.50 VP/Eicosene copolymer 1.00 1.00 1.00 1.00 1.00 1.00 Potassium cetyl phosphate, 2.00 2.00 2.00 2.00 2.00 2.00 hydrogenated palm glycerides Glyceryl stearate 1.35 1.35 1.35 1.35 1.35 1.35 PEG-100 Stearate 1.00 1.00 1.00 1.00 1.00 1.00 Water Phase Ingredients (%) Water 48.25 48.25 48.25 48.25 48.25 48.25 Disodium EDTA 0.05 0.05 0.05 0.05 0.05 0.05 Xanthan gum 0.25 0.25 0.25 0.25 0.25 0.25 Glycerin 3.00 3.00 3.00 3.00 3.00 3.00 Caprylyl glycol, phenoxyethanol, 0.60 0.60 0.60 0.60 0.60 0.60 hexylene glycol Acrylamide/sodium acryloydimethyltaurate 2.00 2.00 2.00 2.00 2.00 2.00 copolymer, isohexadecane, polysorbate 80 TOTAL (%) 100.00 100.00 100.00 100.00 100.00 100.00 Average SPF (in vitro) 9 13 21 14 21 32 Critical Wavelength (CW), nm 374 377 377 373 373 373 % HallBrite® EZ-FLO TDX Plus vs. SPF and CW % HallBrite® EZ-FLO TDX vs. SPF and CW 25 378 40 378 20 376 30 376 (in vitro) (in vitro) 15 374 20 374 (CW), nm (CW), nm 10 372 10 372 Critical Wavelength Critical Wavelength Average SPF 5 370 Average SPF 0 370 10 15 20 10 15 20 % HallBrite® EX-FLO TDX Plus % HallBrite® EX-FLO TDX SPF CW SPF CW www.hallstar.com © Hallstar, All Rights Reserved. 10/15.

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