ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS MEETING PLANNER’S GUIDE 2018 Your resource for successful meetings and events Restaurants, Venues and Catering | Conference Centers | Hotels By all accounts, this resources, enhance databases and expand 2018 Corporate Meeting Trends contact lists throughout the New York promises to be a banner metropolitan area. Living the vida local year for meetings and Today, everything from team building to locavore (locally Collaborative partnerships: key in grown cuisine) to “bleisure” (the combination of business events. the year ahead and leisure travel) is all about leveraging the local meeting The costs of meetings and events, despite environment. 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Meeting Meeting planning this year will be all about finding enhance learning and training, and stimulate professionals will need to be more strategic this the right combination of high tech and high touch in connections internally among colleagues and year in reaching objectives and more savvy in event programming—high tech to convey information externally among customers. negotiating contracts to keep costs down and through innovative experiences and high touch to attendee satisfaction up. provide customized interactions. New York: a destination in demand When it comes to meeting locations and event According to Two Roads Hospitality’s 2018 Creative spaces resources, a survey by meeting space service report, “State of the Meetings Industry,” there is The Convene study also found that the design of an Convene, which was named one of Crain’s Fast continuing emphasis on quantifiable returns on event space was second only to price as a deciding 50 in 2014, found that metropolitan areas are investment to both attendees and organizations, factor when meeting planners were selecting a venue. still leading destinations for corporate planners, and for determining those returns through Designing a space that was flexible and that balanced and that local expertise in those markets is highly numbers and perception driven calculations. the high tech-high touch environment was paramount desirable. In fact, when asked what resources to a conducive meeting outcome. and tools they like to have when planning events, That means working with vendors who are truly planners specified local vendor directories as a partners—and who understand and deliver on The top three types of planned corporate key resource. all your individual benchmarks, as well as on the meetings and events: totality of your event. We encourage you to use • 83% conferences and summits That’s why each year Crain’s Custom offers this guide to source collaborative and creative • 64% networking, receptions and holiday parties the Meeting Planners Guide. 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