PLoS Biology our flagship title * 2.4 million pages fully downloaded per year * 1.5 million visits per year * 100,000 unique visitors per month Media Kit 2006-2007 www.PLoS.org table OF CONTENTS 1 LETTER FROM THE PUBLISHER 2 A LITTLE HISTORY 3 EXPANDED ADVERTISING OPPORTUNITIES 4 HEADLINE FACTS AND FIGURES 5 COOL ACCOLADES 6 RATES & SPONSORSHIP PACKAGES 7 PREMIUM AD TYPES 8 TECHNICAL SPECIFICATIONS 9 CLOSING DATES 10 GENERAL INFORMATION PLoS Media Kit 2006-2007 i [email protected] (415) 568 3446 1a 1b 1c letter from the publisher redesigned web sites give advertisers more choice and impact Dear PLoS Advertiser, Welcome to PLoS. As a premier open access publisher, our journals have rapidly become “must reads” for the world’s most innovative minds. Infl uential researchers throughout the world choose PLoS because they know that scientifi c progress occurs faster when results are freely accessible to all. This is what makes them ardent fans of open access and compels them to publish their work in PLoS journals. The PLoS fl agship journals, PLoS Biology and PLoS Medicine, are already established as top-tier publications with impact factors of 14.7 and 8.4, respectively. All our newer titles have also quickly gained prominence amongst the leaders in their fi elds. Later in 2006, we will launching PLoS ONE, another groundbreaking publishing initiative. By advertising with PLoS, your products and services will reach well-connected and successful individuals with the purchasing power and authority to give your brand power. Plus, you will also be associating your name with a positive force for change and the most exciting projects in scientifi c and medical publishing. As you read through this media kit, you will discover the new opportunities that PLoS has introduced to give advertisers more choice, greater reach, and a solid return on your advertising spend. I look forward to seeing you online. Best regards, Mark Patterson Director of Publishing PLoS Media Kit 2006-2007 1 [email protected] (415) 568 3446 2a 2b 2c a little history Change Advocate journals, and we appreciate their participation. They The PLoS story began in 2000. Its fi rst success advertise with PLoS because they can reach a broad came when 34,000 scientists signed an open letter global audience that includes research scientists from PLoS to the traditional scientifi c and medical at the largest and most well-known laboratories, publishers stating their belief that the results of universities, and institutes in the world plus, publicly-funded research should be a publicly- opinion leaders, educators, and the general public. available resource. Naturally, PLoS’s paradigm-shifting ideas particularly This view is now shared by many leading fi gures in resonate with tomorrow’s thought leaders - this science and medicine. For example in 2004, 25 Nobel younger crowd are eagerly awaiting the launch of Prize winners, including James Watson (who together PLoS ONE, an interactive open access online forum with Francis Crick discovered the structure of the for the very rapid publication of primary research in DNA molecule in the 1950’s) and Harold Varmus all areas of science and medicine. Early signs show (a founder of PLoS), petitioned the US Congress that PLoS ONE will be a great success with these to allow public access to publicly-funded research researchers, who are enthusiastic about sharing publications. information via the Internet. The other founders of PLoS, Pat Brown and Mike With the continued growth and development of our Eisen, joined Harold Varmus to form a non-profi t innovative and high-quality open access publishing publishing and advocacy organization to turn this portfolio, PLoS will remain at the forefront of a vision into reality. revolution in the communication and dissemination of scientifi c and medical research. Quality Publisher In 2003, PLoS launched its fi rst peer-reviewed freely accessible online title, PLoS Biology, to show that high-quality journals could be published this way. The world now knows this as open access publishing. If I could do it over Today, PLoS Biology and PLoS Medicine are ranked in again, I’d publish that the top tier of life-science journals with impressive impact factors of 14.7 and 8.4 respectively, and they paper in PLoS Biology.” are the fl agships for a group that includes another four (and soon to be fi ve) groundbreaking titles. “– Dr. James D. Watson, Nobel Laureate Advertiser’s Choice (pictured above) Many suppliers to the life-science market have supported the PLoS mission by advertising in the PLoS Media Kit 2006-2007 2 [email protected] (415) 568 3446 3a 3b 3c expanded advertising opportunities With the expansion of our publishing 2 operation and the forthcoming launch of PLoS ONE (which is expected to drive more traffi c to our other sites), PLoS is currently redesigning its entire range of titles. They will be unveiled in Fall 2006 and will feature many new advertising opportunities. 1 SKYSCRAPER, HALF SKYSCRAPER choose the size that fi ts your communication needs and budget 3 BANNERS horizontal messaging opportunities on each journal home page OPT-IN CONTENT ALERT EMAILS now with two positions above the journal banner. Circulation is constantly rising, so check for the latest numbers. PLoS Media Kit 2006-2007 3 [email protected] (415) 568 3446 4a 4b 4c headline facts and figures By advertising with PLoS, not only will your company benefi t from the impressive exposure that PLoS journals provide, you will also be associating your name with a positive force for change and the most exciting projects in scientifi c and medical publishing. PLoS Biology: nearly 2.37 1.49 100,000 MILLION MILLION unique visitors pages downloaded visits PLoS Medicine: nearly 1.49 1 70,000 MILLION MILLION unique visitors pages downloaded visits Opted-in Content Alert Emails: Nearly 100,000 are sent out EACH MONTH Notes: All circulation fi gures cover the time period July 05-June 06, Unique visitors are for April 06 Medicine and May 06 Biology. Naturally many scientists sign up for multiple alerts. Please send a note to [email protected] for the latest numbers because they are constantly rising. PLoS tracks pages downloaded as opposed to hits because they are the fairest measure of usage. A page can take many hits to download, especially if it contains many graphic fi les. Our statistics comply with COUNTER (www.projectcounter.org), which only counts pages once they are fully downloaded. PLoS Media Kit 2006-2007 4 [email protected] (415) 568 3446 5a 5b 5c cool accolades along the way, we’ve won some cool awards and received some inspirational words of encouragement Here’s what Le Monde said about PLoS in November 2005: One of our favorite quotes is from a school The Public Library of Science, an open- teacher in Berkeley, CA who said: access collection of scientifi c journals, is beginning to reach the same level of Dear Public Library of Science people, recognition as authoritative publications such as Nature and Science.” I just listened to a mouse song online and I wanted to tell you how grateful I am for “ your journal. PLoS was also named as a winner in Scientifi c I am a middle school science teacher. I do not American’s Top 50 for 2005 for helping to redress the balance between openness in research and the protections have the funds to subscribe to the traditional that commercialization requires: science journals. Tomorrow my students will hear the same mouse song I listened to Individuals and companies have launched and I am sure they will be as enchanted and initiatives recently that enhance open access interested as I am. in many welcome ways. Patrick O. Brown and Michael B. Eisen (the founders of PLoS I can assure you that the availability of together with Harold Varmus) have served research papers will benefi t the future of as effective champions for the burgeoning scientifi c research by providing motivation and “ open access movement in fundamental stimulation for millions of fl edgling scientists. research.” Sincerely, When PLoS Medicine was launched in 2004, the British Barbara Stebbins Medical Journal said: Science Teacher Black Pine Circle School ...its fascinating variety of commentary, Berkeley, CA, USA essays and original research is about as good as it gets for a global medical journal.” In 2004, PLoS won the Wired Rave Award for“ “Cracking the spine of the science cartel”. PLoS Media Kit 2006-2007 5 [email protected] (415) 568 3446 6a 6b 6c rates online advertising rates 2006-2007 all prices are CPM - 50,000 impression minimum PLoS Biology. All other sites 30,000. PLoS Biology SIZES Homepage Table of Contents Top 10 Articles New Articles Browse by Subject 468 x 60 Banner $20 $15 $20 $15 $20 120 x 600 Skyscraper $40 n/a n/a n/a $40 120 x 240 Vertical Banner $20 n/a n/a n/a n/a 600 x 60 Banner $40 n/a n/a n/a n/a (opt-in email subscribers) PLoS Medicine SIZES Homepage Table of Contents Top 10 Articles New Articles Browse by Subject 468 x 60 Banner $10 $8 $10 $8 $10 120 x 600 Skyscraper $20 n/a n/a n/a $20 120 x 240 Vertical Banner $10 n/a n/a n/a n/a 600 x 60 Banner $20 n/a n/a n/a n/a (opt-in email subscribers) Rates for PLoS Computational Biology, PLoS Genetics, PLoS Pathogens, PLoS Clinical Trials, and PLoS ONE are available by request. sponsorship packages Special opportunities are available on all our titles.