NZ Music Stats | Q3 2007 Report for the NZ Music Industry Commission 2007 – Third Quarter Summary This is the third statistical report of 2007 by Media Sauce Ltd for the NZ Music Industry Commission, designed to track the health of the New Zealand music market. Where possible, we’ve backdated data to the same quarter in 2006 to provide context for the current quarter’s results and allow comparison with quarter just gone as well as the equivalent period 12 months earlier. At A Glance… Retail Physical Sales : Sales of Singles by NZ artists were down -75.35% on the same period last year to 3330 units. (There was a -60.78% decline across the physical singles market as a whole). Sales of Albums by NZ artists were down -10.78% on the same period last year to 59,072 units. (There was 14.86% growth across the albums market as a whole). Sales of Compilations by NZ artists were up +156.25% on the same period last year to 5084 units. (There was a -11.70% decline across the compilations market as a whole). Sales of DVDs by NZ artists were up +0.55% on the same period last year to 1088 units. (There was a -37.41% decline across the DVD market as a whole). Retail Digital Sales : Sales of Singles by NZ artists were 28,186 units (comparison with the equivalent quarter last year are not available as data was not being collected at that stage). Radio : Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was up +0.64% on the same period last year to 18.48 % (111,328 spins ). Television : Video play of songs by NZ artists across music television channels was down -7.46% on the same period last year to 17.69 % (2050 spins ). Total Sales of ALBUMS by NZ Artists: Third quarter of 2007: 59,072 15.52% Second quarter of 2007: 68,040 Same quarter last year: 66,209 Top Sellers this quarter : Long Player / Hollie Smith (Soundsmith/EMI) Time On Earth / Crowded House (Parlophone/EMI) Heal Me / Salmonella Dub (Virgin/EMI) Say What You’re Thinking / Katchafire (Katchafire/EMI) 84.48% Albertine / Brooke Fraser (SonyBMG) 30000 Sales of NZ Music by Unit Volume per week 25000 20000 15000 10000 5000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week ALBUMS by NZ Artists – as a % of Total Market: Third quarter of 2007: 15.52% Second quarter of 2007: 18.47% Same quarter last year: 19.98% 30 Hayley (Mothers Day) Hollie Smith 25 Salmonella Dub Hayley (Release) 20 15 10 5 Sales of NZ Music as a % of Total Market 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week Third Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear) . The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store. Third quarter of 2007: 84 new albums by NZ artists (from a total album release schedule of 787 titles) Third quarter of 2006: 75 new albums by NZ artists (from a total album release schedule of 585 titles) Includin g: Anika Moa ( In Swings The Tide ) EMI Scribe ( Rhyme Book ) Dirty/Warner Salmonella Dub ( Heal Me ) Virgin/EMI Liam Finn ( I’ll Be Lightning ) Liberation/Universal The Mockers ( Woke Up Today: The Definitive ) SonyBMG Katchafire ( Say What You’re Thinking ) Katchafire/EMI Various ( All Blacks: The Music ) LOOP/SonyBMG Shapeshifter ( Shapeshifter Live ) Truetone/Rhythmethod The Phoenix Foundation ( Happy Ending ) FlyingNun/Warner The Checks ( Hunting Whales ) SonyBMG SJD ( Songs From A Dictaphone ) RoundTripMars/Universal Annabel Fay ( Annabel Fay ) Siren/EMI The Brunettes ( Structure And Cosmetics ) LilChief/Rhythmethod Pitch Black ( Rude Mechanicals ) Remote/Rhythmethod Young Sid ( The Truth ) MTC/Universal Whirimako Black ( Whirimako Black Sings ) Mai/Shock Midge Marsden ( Travel N Time ) Liberation/Universal Batucada Sound Machine ( Rhythm And Rhyme ) BSM/Border White Birds And Lemons ( Who Says You’re Free?) Liberation/Universal OdESSA ( The Prize ) OdESSA/Border The Parachute Band ( Roadmaps And Revelations ) Parachute Various (Eagle vs Shark OST ) Hollywood/EMI Grand Prix ( Terraplane Twilight ) ArchHill/Rhythmethod Unity Pacific ( Into The Dread ) MovingProduction/EMI LA Mitchell ( Debut ) HonestyBox/Rhythmethod Te Vaka ( Olatia ) Ode/Rhythmethod Urban Tramper ( Tokon And The Colours ) Maiden/Elite Ragamuffin Children ( Werecat Lullabies ) She’llBeRight/Rhythmethod The Whipping Cats ( Last Ditch Dance ) ClopClop/Border Stores Tracked : The Warehouse, Sounds, The CD Store, Planet Jack, Real Groovy, Dick Smith Electronics, JB HiFi, Marbecks, Tracs, Checkers, SmokeCDs, Tower, PlayItAgain, Zinc, Music Oasis, iTunes, Vodafone, Telecom, Digirama, Amplifier, Txttunes, Rip It. Total Sales of PHYSICAL SINGLES by 10.44% NZ Artists: Third quarter of 2007: 3330 Second quarter of 2007: 8059 Same quarter last year: 13,509 Top Sellers this quarter : My Sh*t / Scribe (Dirty/Warner) Crawl / Atlas (Elements/Warner) Maybe / OpShop (Siren/EMI) 89.56% Tangaroa: God Of The Sea / Tiki Taane (DirtyDub/Warner) Never Let You Go / Evermore (WEA/Warner) 2000 Sales of NZ Music by Unit Volume per week 1500 1000 500 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week PHYSICAL SINGLES by NZ Artists – as a % of Total Market: Third quarter of 2007: 10.44% Second quarter of 2007: 12.67% Same quarter last year: 16.61% 30 Boyband Matt Saunoa 25 Atlas OpShop 20 Scribe 15 10 5 Sales of NZ Music as a % of Total Market 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week Total Sales of DIGITAL SINGLES by NZ 7.26% Artists: Third quarter of 2007: 28,186 Second quarter of 2007: 19,624 Same quarter last year: n/a Top Sellers this quarter : My Sh*t / Scribe (Dirty/Warner) Maybe / OpShop (Siren/EMI) F.R.E.S.H. / Scribe (Dirty/Warner) 92.74% The One / The Exiles (ExileMusic/DRMNZ) Too Much Pain / Young Sid (MTC/UniVersal) *Gaps below are Dec/Jan period. No data supplied. 4000 Sales of NZ Music by Unit Volume per week 3000 2000 1000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 week DIGITAL SINGLES by NZ Artists – as a % of Total Market: Third quarter of 2007: 7.26% Second quarter of 2007: 6.24% Same quarter last year: n/a 15 Sales of NZ Music as a % of Total Market 10 5 0 1 5 9 13 17 21 25 29 33 37 41 week Total Sales of COMPILATIONS by NZ 6.11 % Artists: Third quarter of 2007: 5084 Second quarter of 2007: 1519 Same quarter last year: 1984 Top Sellers this quarter : All Blacks: The Music / Various (LOOP/SonyBMG) Nature’s Best / Various (SonyBMG) 93.89% Loop Select 008: Rare Vision / Various (LOOP/Border) Conscious Roots III / Various (EMI) Reo / Various (Tangata/SonyBMG) 1600 Sales of NZ Music by Unit Volume per week 1400 1200 1000 800 600 400 200 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week COMPILATIONS by NZ Artists – as a % of Total Market: Third quarter of 2007: 6.11% Second quarter of 2007: 2.06% Same quarter last year: 2.08% 20 Sales of NZ Music as a % of Total Market All Blacks 15 10 5 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week Total Sales of DVDS by NZ Artists: 3.20 % Third quarter of 2007: 1088 Second quarter of 2007: 767 Same quarter last year: 1082 Top Sellers this quarter : Th’ Reunion Tour Live / Th’ Dudes (EMI) Farewell To The World / Crowded House (Capitol/EMI) Fantastic Voyages Vol 1 / Fat Freddy’s Drop (Drop/Rhythmethod) Very Short Films / Various (FlyingNun/Warner) 96.80% Nature’s Best: A Video Selection / Various (SonyBMG) 1600 Sales of NZ Music by Unit Volume per week 1400 1200 1000 800 600 400 200 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week DVDS by NZ Artists – as a % of Total Market: Third quarter of 2007: 3.20% Second quarter of 2007: 2.64% Same quarter last year: 2.17% 25 Sales of NZ Music as a % of Total Market 20 Fat Freddy’s Drop Crowded House 15 10 5 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week Total Airplay of NZ Artists: Third quarter of 2007: 18.48% 18.48% Second quarter of 2007: 18.84% Same quarter last year: 17.84% No. of Unique NZ Songs Played: 1396 No. of Unique NZ Artists Played: 729 Most Played this quarter : Don’t Stop Now / Crowded House (Parlophone/EMI) 81.52% Albertine / Brooke Fraser (SonyBMG) Maybe / OpShop (Siren/EMI) Nothing’s More Real / the feelers (WEA/Warner) Never Let You Go / Evermore (WEA/Warner) 25 20 15 10 5 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week ALL Radio: 18.48% Pop Radio: 14.54% Rock Radio: 18.39% Urban Radio: 16.13% AC Radio: 18.70% Easy Radio: 19.36% Alternative Radio: 34.79% Stations Tracked : Classic Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Flava, EasyMix, Niu FM, Kiwi, 95bFM, Radio Rhema, Life FM, Southern Star, Active 89FM, Coromandel FM, Times Radio, Sounds FM, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, Port FM, Fox FM, Radio One, Easy FM, Te Korimako FM, The Most, Coast FM Greymouth, Kix FM, The Zone Northland, The Zone Queenstown, Peak FM, Radio Control, Sun FM, Taiohi FM, The Rhythm, Ski FM, Awa FM, Nga Iwi FM, Central FM, Vision.