Claudiu Marian Bunăiașu

Claudiu Marian Bunăiașu

Ǧ $ g $i XENIA NEGREA ALEXANDRU-CONSTANTIN STRUNGĂ ȘTEFAN VLĂDUȚESCU (EDITORS) CREATIVITY AND LANGUAGE IN SOCIAL SCIENCES XENIA NEGREA ALEXANDRU-CONSTANTIN STRUNGĂ ȘTEFAN VLĂDUȚESCU (EDITORS) CREATIVITY AND LANGUAGE IN SOCIAL SCIENCES [The Proceedings of CIL 2017: Forth Edition of International Conference of Humanities and Social Sciences – Creativity, Imaginary, Language, Craiova, Romania, 19-20 May 2017 (www.cilconference.ro)] Editura SITECH Craiova, 2017 Corectura aparţine editorilor. © 2018 Editura Sitech Craiova Toate drepturile asupra acestei ediţii sunt rezervate editurii. Orice reproducere integrală sau parţială, prin orice procedeu, a unor pagini din această lucrare, efectuate fără autorizaţia editorului este ilicită şi constituie o contrafacere. Sunt acceptate reproduceri strict rezervate utilizării sau citării justificate de interes ştiinţific, cu specificarea respectivei citări. © 2018 Editura Sitech Craiova All rights reserved. This book is protected by copyright. No part of this book may be reproduced in any form or by any means, including photocopying or utilised any information storage and retrieval system without written permision from the copyright owner. Editura SITECH face parte din lista editurilor românești acreditate de CNCSIS și de asemenea face parte din lista editurilor cu prestigiul recunoscut de CNCS, prin CNATDCU, pentru Panelul 4. Editura SITECH Craiova, România Aleea Teatrului, nr. 2, Bloc T1, parter Tel/fax: 0251/414003 E-mail: [email protected]; [email protected] ISBN 978-606-11-6222-2 TABLE OF CONTENTS I. COMMUNICATION AND JOURNALISM ................................................ 7 'LEGITIMATE THINKING': USING METAPHORS AND FUZZY CONCEPTS TO RADICALISE THE AUDIENCE ............................................... 9 Izabela DIXON, NORMES INTERNATIONALES DES MEDIAS DANS LA SOCIETE DE L'INFORMATIQUE ........................................................................................... 27 Iwona WIERZCHOWIECKA-RUDNIK PRACTICAL IMPACT OF CHANGES IN THE ADOPTION EFFERVESCENCE ............................................................................................ 39 Răducu Răzvan DOBRE, Nelida GHIȚULESCU ADVERTISING ON TV. ADVANTAGES AND DISADVANTAGES .................. 48 Alexandra IORGULESCU BUSINESS NEGOTIATION IN CULTURAL CONTEXT .................................. 54 Mihaela MARCU PERSPECTIVES ON AUDITORY METAPHORS IN MEDIA DISCOURSE .... 60 Alina ŢENESCU NARRATIVE AND EMOTIONAL STRUCTURES IN THE TODAY MEDIA .... 66 Xenia NEGREA THE ROLE OF AN INTERMEDIATE LANGUAGE IN TEACHING THE ROMANIAN LANGUAGE AS A FOREIGN LANGUAGE ................................. 71 Nicoleta Mihaela ȘTEFAN PSYCHOTHERAPEUTICAL STRATEGIES IN THE CHILDREN’S ANGUISH OF DEATH, UNLIMITED FREEDOM AND LONELINESS ............................ 78 Oprea-Valentin BUȘU, Nicolae Răzvan STAN, Bianca TEODORESCU THE ROMANIAN PUBLIC RADIO AND THE CHALLENGES OF MODERNITY ..................................................................................................... 95 Davian VLAD, .............................................................................................. 95 THE SOCIAL IMPACT OF FACIAL AND DENTAL AESTHETICS AND THE DIVINE PROPORTION .......................................................................... 104 Oprea-Valentin BUȘU, Elena-Cristina ANDREI SHAMANISM IN TIMOC ................................................................................. 113 Silvia-Diana ŠOLKOTOVIĆ PRESENCE AND ATTRIBUTION IN MESSAGE ........................................... 127 Ștefan VLĂDUȚESCU, Dan Valeriu VOINEA II. EDUCATION SCIENCES ....................................................................... 135 NEW EDUCATION IN EUROPE; PRINCIPLES, METHODOLOGIES AND EDUCATIONAL PRACTICES ......................................................................... 137 Claudiu Marian BUNĂIAŞU, Alexandru Constantin STRUNGĂ 5 RELATIONSHIP BETWEEN MANAGEMENT AND LEADERSHIP IN EDUCATION ................................................................................................... 143 Oprea-Valentin BUŞU, Valentina-Violeta DRAGĂ, Violeta STĂNĂȘEL COLOUR PSYCHOLOGY ............................................................................... 150 Răzvan-Alexandru CĂLIN, Irina-Alexandra BÎRSĂNESCU INCLUSIVE EDUCATION AT PRE-SCHOOL LEVEL .................................. 163 Alina COLICI THE ROLE OF COMMUNICATION IN THE CONTEXT OF THE SOCIO- HUMAN POSITIVE TRENING WITH YOUNG SCHOOL CHILDREN ......... 166 Maria-Livia GÂRŢU SOCIO-EMOTIONAL INTELLIGENCE – NEUROEPISTEMOLOGICAL LANDMARKS/HIGHLIGHTS AND PSYCHO-EDUCATIONAL PERSPECTIVES .............................................................................................. 178 Emil LAZĂR ECOLOGICAL LANGUAGE - THE ESSENTIAL DIMENSION OF TEACHING ECOLOGICAL EDUCATION IN SCHOOLS ............................. 192 Adriana-Mariţa MUNTEAN, Stela GÎNJU DEVELOPING EMPATHY AS A METHOD OF COMMUNICATION IN EDUCATIONAL COUNSELING ..................................................................... 201 Elena Rodica OPRAN, Daniela OSIAC EUROPEAN COHESION POLICY APPROACH AND THE IMPACT OF STRUCTURAL INSTRUMENTS ...................................................................... 208 Oana Maria STEPAN, Dumitru BELDIMAN RELEVANCE OF COPING AND VOCATIONAL PERSONALITY STRUCTURE AS A DETERMINING FACTOR IN THE DECISION- MAKING PROCESS OF CHOOSING A CAREER.......................................... 229 Amalia-Raluca STEPAN LEARNING THROUGH PLAY – A FUNDAMENTAL ACTIVITY IN EARLY EDUCATION ...................................................................................... 249 Aida STOIAN THE PHENOMENON OF RE-MIGRATION AMONG DOLJ COUNTY STUDENTS ...................................................................................................... 259 Janina-Elena VAȘCU CONVERTING A SCHOOL MANAGER INTO A LEADER ............................ 271 Janina-Elena VAȘCU 6 I. COMMUNICATION AND JOURNALISM 7 'LEGITIMATE THINKING': USING METAPHORS AND FUZZY CONCEPTS TO RADICALISE THE AUDIENCE Izabela DIXON, Senior Lecturer, PhD, Faculty of Humanities (Wydział Humanistyczny), Koszalin University of Technology (Politechnika Koszalińska), ul. Kwiatkowskiego 6E 75-343 Koszalin, Poland [email protected] As has been posited by Schneider (2016: 87) and various other scholar’s metaphors "play a key role in the construction of social and political reality". Lakoff and Johnson (2003: 236), for example, believe that, "Like other metaphors, political and economic metaphors can hide aspects of reality. But in the area of politics and economics, metaphors matter more because they constrain our lives". In politics, when used skilfully, metaphorical language in particular may fulfil a persuasive function (Semino 2008: 85). However, persuasion is only likely to be successful when the ground is fertile, that is when the audience is ready to be persuaded. Much may be achieved in this domain by appealing to people's vague sense of values. What is somewhat surprising is that when invoking equivocal terms and employing fuzzy concepts, both politicians and journalists seem to be able to tap into people's conceptual systems and gain their attention in almost inexplicable ways. It appears that in multicultural countries, where values are diverse since different systems function side by side, politicians still refer to religious and patriotic values as if they were shared by the whole populations of these countries. Ultimately, through the process of legitimisation and delegitimisation, those in authority, whether moral or political, further their views and agendas by assuring their audiences that they know what is best for them. In this paper, I intend to discuss certain linguistic strategies employed in the process of radicalisation. I question the very term radicalisation, which has come to be associated with fundamentalist Muslim groups, but which, in my view, should not be confined to this usage. In addition, I concur with Julian Baginni (The Guardian, July 13, 2014), who argued that "radicalisation is not brainwashing". Finally, an attempt will be made to demonstrate that western politicians and the press are guilty of the radicalisation of people who harbour nationalistic views, if, that is, one accepts the popular definition of radicalisation. 9 Key words: metaphor and metonymy, persuasion, fuzzy concepts, legitimisation, radicalisation. 1. Language, politics and emotional contexts Although language is a rudimentary means for everyday communication, a variety of daily activities, particularly those which are audience-free, do not require the use of language for a person to be able to perform a particular set of tasks. Also, emotions, to a degree, may be independent of language. A particular emotional state can be brought about by a situation, scene, event or a combination of factors of a non-verbal nature. This, however, is not generally the case with politics, whose ties with language are rather stronger. Though ideology may, at least in part, be conveyed and reinforced by particular images, political manifestos, treatises, programmes, narratives and debates obviously require language. This has been summarised by McDonald (2004: 305) who states: Cultural activities, with a few exceptions, are non- linguistic. Building a house, painting a portrait, farming, scientific experimentation, military manoeuvres, health examinations, games and so on are examples of the many activities of a society or culture that do not involve language. […] Further, there are activities of a society that are distinctly linguistic,

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