Rapport Leefstijlenonderzoek Limburg Fase 1 (Pdf, 3.7

Rapport Leefstijlenonderzoek Limburg Fase 1 (Pdf, 3.7

Leefstijlonderzoek Provincie Limburg 13 januari 2015 Inhoudsopgave Inhoudsopgave ........................................................................................................................................ 1 1. Inleiding ........................................................................................................................................... 4 1.1 Waarom een leefstijlonderzoek Limburg ................................................................................ 4 1.2 Leeswijzer ................................................................................................................................ 4 1.3 Definities en begrippen ........................................................................................................... 5 2. Management Summary ................................................................................................................... 7 Leefstijlen van de Limburgse bevolking .............................................................................................. 7 Identiteit en community ...................................................................................................................... 9 Woonmilieus en woonsferen .............................................................................................................. 9 Ouder wordende bevolking ............................................................................................................... 11 Sociaal-economische scenario’s ........................................................................................................ 11 Nederzettingsstructuur ..................................................................................................................... 12 Tot slot ............................................................................................................................................... 12 3. Leefstijl .......................................................................................................................................... 13 3.1 Brand Strategy Research (BSR) model ................................................................................... 13 3.2 De leefstijlen in de provincie Limburg ................................................................................... 14 3.3 Identiteit ................................................................................................................................ 18 3.4 Leefstijl en gewenste woonsferen ......................................................................................... 19 3.5 Leefstijlprognoses .................................................................................................................. 21 4. Woonmilieus.................................................................................................................................. 23 4.1 Woonmilieus in de provincie ................................................................................................. 23 4.2 Match vraag en aanbod woonmilieus ................................................................................... 28 4.3 Match vraag en aanbod woonmilieus onder verhuisgeneigden ........................................... 30 4.4 Kansen en bedreigingen ........................................................................................................ 30 4.5 Woonsferen ........................................................................................................................... 33 4.6 Woonwerelden ...................................................................................................................... 35 4.7 Verdere verdieping woonmilieus .......................................................................................... 37 4.7.1 Verdieping rustige stadswijk ......................................................................................... 37 4.7.2 Verdieping woonwijk met veel laagbouw ..................................................................... 39 4.7.3 Verdieping dorps ........................................................................................................... 40 4.7.4 Verdieping landelijk ....................................................................................................... 43 5. De woning ...................................................................................................................................... 45 5.1 Eigendomsvorm en woningtype ............................................................................................ 45 1 5.2 Betaalbaarheid ...................................................................................................................... 47 6. Tevredenheid en imago ................................................................................................................. 49 6.1 Tevredenheid totale woonsituatie ........................................................................................ 49 6.2 Buurtontwikkeling ................................................................................................................. 50 6.3 Tevredenheid deelaspecten .................................................................................................. 52 6.4 Prioritering deelaspecten ...................................................................................................... 54 6.5 Imago ..................................................................................................................................... 57 6.5.1 Extern imago .................................................................................................................. 57 6.5.2 Intern imago .................................................................................................................. 57 6.5.3 Sturen op imago ............................................................................................................ 57 7. Verhuiswensen .............................................................................................................................. 59 7.1 Verhuisgeneigdheid en migratie tussen gemeenten ............................................................ 59 7.2 Manifeste verhuizers ............................................................................................................. 61 8. Verdieping prioritaire doelgroepen ............................................................................................... 63 8.1 Ouderen ................................................................................................................................. 63 8.1.1 Zorgbehoevenden ......................................................................................................... 65 8.2 Jongeren ................................................................................................................................ 68 8.2.1 Studenten ...................................................................................................................... 69 8.3 Arbeidsmigranten .................................................................................................................. 70 8.3.1 Woonurgenten .............................................................................................................. 72 9. Trendanalyse ................................................................................................................................. 73 9.1 Algemeen demografisch beeld van Limburg: doorzettende krimp....................................... 73 9.2 Trendanalyse ......................................................................................................................... 76 9.2.1. Ontwikkeling van de restschuldproblematiek ..................................................................... 76 9.2.2. Ontwikkeling woningmarkt als gevolg van economische en financiële ontwikkelingen .... 78 9.2.3. Toenemende vraag naar vrije sector huur .......................................................................... 79 9.2.3. Veroudering van de bevolking ............................................................................................. 82 9.2.4. Community ontwikkeling .................................................................................................... 86 9.3 Internationale context / vestigingsvoorkeuren ..................................................................... 87 10 Conclusies .................................................................................................................................. 92 10.1 Variëteit aan leefstijlen in Limburg ........................................................................................... 92 10.2 Woonconsument wil identiteit en community ......................................................................... 92 10.3 Sterke dorpen ............................................................................................................................ 93 10.4 Drie vraagstukken: transformatie, kwaliteit en consolidatie .................................................... 95 10.5 Transformatievraagstuk manifesteert zich aan de rand van de steden.................................... 95 10.6 Kwaliteitsvraagstuk ligt in de steden ......................................................................................... 96 2 10.7 Consolidatievraagstuk ligt in de dorpen en kleine plaatsen ..................................................... 97 10.8 Landelijk wonen voor velen een droom ...................................................................................

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