VISIBLE LANGUAGE the J Ournal for Research on the Visual Media of Language Expression

VISIBLE LANGUAGE the J Ournal for Research on the Visual Media of Language Expression

VISIBLE LANGUAGE The J ournal for Research on the Visual Media of Language Expression Volume VII, Number 2, Spring I973 101 - 127 An Explicit Formulation of the Relationship Between Tool-Using, Tool-Making, and the Emergence of Language Gordon W. Hewes 129- 144 A View: Introductory Education in Typography Daniel Friedman 145-154 Is Literacy Acquisition Easier in Some Languages Than in Others? J ohn Downing 155- 166 The Formal Economy of Written Signs E. ]. W. Barber 167- 170 R esearch in Brief: Subjective Preference and R etrieval of Information from Reference Materials James Hartley, Susan ]. Timson, and Peter Burnhill 171- 178 Excerpt: Archives in the Ancient World Ernst Posner 179- 180 Comment: The Future Role of the Printing Historical Society J ames Moran 181- 188 Book Review: A. S. Osley's Lwninario Paul Standard 189 A Secret of Calligraphy 19o-191 Abstracts of Articles in French and German 192 The Authors Cover: Vacuum-Formed Hand Signs by David Souliere. The sculpture was commissioned to express the language of rhe deaf and dumb for the exhibition, Signs and Symbols, which was organized and circulated during 1972 by the Extension Department of the Art Gallery of Ontario (Grange Park, Toronto 133, Canada). Photograph by Ron Vickers Ltd. Visible Language, Volume VII, Number 2, Spring 1973. Published quarterly (Winter, Spring, Summer, and Autumn) by Visible Language, cfo The Cleveland Museum of Art, Cleveland, Ohio USA 44106. Copyright © 1973 by Visible Language. Dr. Merald E. Wrolstad, Editor and Publisher cfo The Cleveland Museum of Art, Cleveland, Ohio, USA 44106. AD V I SORY BOARD Dr. Roland Barthes, Ecole Pratique des Hautes Etudes, Paris Fernand Baudin, Bonlez par Grez-Doiceau, Belgium Pieter Brattinga, Form Mediation International, Amsterdam R ev. Edward M. Catich, Saint Ambrose College J ohn L. Debes m, Director, Center for Visual Literacy, Rochester, I.Y. Dr. I. J. Gelb, Oriental Institute, University of Chicago Ephraim Gleichenhaus, ICTA Representative, New York Dr. Randall P. Harrison, Michigan State University Ernest Hoch, ICOGRADA Representative, Reading University H arry Kamien, Washington, D.C. Albert K apr, Hochschule fiir Grafik und Buchkunst, Leipzig Alexander Lawson, Rochester Institute for Technology R . Hunter Middleton, Chicago John Miles, Banks and Miles, London Dr. G. W. Ovink, Tetterode-Nederland, Amsterdam Charles Peignot, Paris Dr. Christopher Poulton, Applied Psychology Research Unit, Cambridge, England Dr. Marvin A. Powell, Jr., Northern Illinois University Philippe Schuwer, Librairie Hachette, Paris Mary Ellen Solt, Indiana University Jack W. Stauffacher, The Greenwood Press, San Francisco Dr. Miles A. Tinker, Emeritus Professor, University of Minnesota Dr. George L. Trager, Northern Illinois University Dr. Stanley F. Wanat, International Reading Association, Delaware Dr. Dirk Wendt, Psychologisches Institut, Hamburg Michael Wood, Aberdeen, Scotland Dr. Bror Zachrisson, Director, Grafiska Institutet, Stockholm Hermann Zapf, Frankfurt am Main General Information Addresses for Communication with the Journal All editorial and general correspondence should be addressed to the Editor, cfo The Cleveland Museum of Art, Cleveland, Ohio, USA 44106. Business correspondence about subscriptions, advertising, and related matters should be addressed to either of two addresses: North & South America: Visible Language, cfo The Cleveland Museum of Art, Cleveland, Ohio, USA 44106. Other Areas: Visible Language, cfo W &J Mackay Limited, Lordswood, Chatham, Kent, England. Subscription Rates Quarterly for one year $II.OO £4·6o Quarterly for two years $21.00 £8·75 Quarterly for three years $30.00 £12'50 Subscdptions are entered on a one-halfyear basis only beginning with the Winter number or with the Summer number, depending on the time your order is received and the current issue. Back Copies A limited quantity of all back numbers of the journal are available at $3.00 (£1·25) each. Copies should be ordered from the appropriate area business address listed above. A folder listing the contents of all past journal issues is available on request. Reprints ifspecific articles. Readers interested in securing copies of any of the articles published in the journal should send for the appropriate number of theJourna l, see above. Individual reprints are not available. Manuscripts All manuscripts and inquiries about research articles and other contributions to the Journal should be addressed to the Editor. An Author's Guide for the organiza- tion, preparation, and submission of manuscripts is also available and includes special instructions for designers in preparing research reports. Authors are 99 General Information strongly advised to follow the general editorial style-headings, references, tables, captions-as shown in this and past copies of the J ournal. All copy must be double-spaced, including all references and long quotationsin the text. All manuscripts should be submitted in triplicate, one of which should be an original typed copy. Authors are cautioned to retain a copy of their manuscript to guard against loss in the mail. All illustrations should be prepared for publication by the author; duplicate copies may be photocopied or pencil-drawn. Abstracts. Manuscripts should be accompanied by an abstract of I oo-I 20 words, typed on a separate sheet of paper. An abstract of a research paper should contain statements of (a) the problem, (b) the method, (c) the results, and (d) conclusions. R esults are most important, and every abstract should contain at least th e trend of results. An abstract of a discussion article should state the topics covered and the central thesis of the article. Only complete sentences should be used in abstracts. Author's Biography. Manuscripts should also be accompanied by a IOO-I20 word biography of the author, listing his current position (with complete address), research and/or educational background, major publications, and current research interests. See example biographies on the Authors page in this and past copies of the J ournal. Letters to the Editor The editors welcome comments on a rticles, reviews, and letters that have appeared in theJ ournal. Communications should be addressed to the Editor. The Editor will also relay to the author your questions or comments on any article. Your response-and the author's comment in reply-will not be published without your permission and your approval of any editing. Advertising Advertising Type-page Overall Rates Size Page Size Full page $100 £40'00 26 X4I picas 6 X g inches Half page S6o £24'00 26 X 20 picas 6 X 4!inches For inside covers, add 25%. Minimum space is a half page. Bleed pages and color accepted; write for additional information. Printed letterpress. Cost of engravings charged to advertiser at cost. Agency commission I5% · No cash discount. Advertising content subject to approval of publisher. Advertising copy and engravings should be received two months prior to quarterly publication on I J anuary, I April, I July, and I October. Publishers. Advertising in a special Announcement section is available; write the Journal for information. 100 Visible Language VII 2 Spring 1973 An Explicit Formulation of the Relationship Between Tool-Using, Tool-Making, and the Emergence of Language Gordon W. Hewes Ifman's propositional language did not begin with speech, but with a manual ges- ture or sign-language system, a plausible model can be built in which tool-making and tool-using play an important part in language emergence. Even in modern speaking cultures, we learn to use tools or weapons mainly by observation of their use by others, and by signs and gestUI·es- rather than through speech. The motor and neural elements involved in manipulation of objects and in gestural communi- cation are very similar. The fundamental visual basis of human cognition is stressed. The problem of this paper is to make explicit the relationship between the emergence of human language and the rise of tool-making and tool-using. That language is analogous to tool-using is an old idea. In the Cratylus Dialogue, Plato has Socrates liken words to weaving shuttles, and he mentions other tools such as borers, lyres, and ships (Plato, I963). The word used for tool is organon, which in Middle English was so strongly tied to language as to mean the speech appa- ratus. H owever, neither Plato nor most of his successors have done much with this suggestion, except to employ the tool-metaphor in discussions oflanguage (Baier, I95 I-52; R yle, I953; Wittgenstein, I 969; Meredith, I 962; Rossi-Landi, I g68). Our concern is not the aptness of a Platonic figure ofs peech. The topic of this paper seems most productive when it is based on hypothesis that man's earliest language was gestural rather than vocal. This theory was launched in earnest in the eighteenth century (Condillac, I 746; Rousseau, I 755), elaborated in the nineteenth (Wallace, I88I, I895; Morgan, I877; Tylor, I868, I87I; R omanes, I 888, I 88g), and has supporters in the twentieth (W und t, I 9 I 6; Paget, I 956, I 963; J ohannesson, I 949, I 950). None has made serious efforts to connect language with tool-using. Only one major glotto- IOI Hewes : Tool-Using, Tool-Making, and the Emergence of Language Visiblt Language, VII 2 (Spring 1973), 101-127. c/o The Cleveland Museum of Ar1, Cleveland, Ohio USA 441o6. C 1973, Gordon \V. Hewes, Dept. of Anthropology~ University of Colorado, Boulder, Colo. 8o3o2. gonic theorist, Ludwig Noire, linked glottogenesis and tools, but he espoused the notion that language

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