Multicultourism in Mexico’s Magical Village Cuetzalan Regenerating Mestizo Nation Jacobsen, Casper Publication date: 2016 Document version Publisher's PDF, also known as Version of record Document license: CC BY-NC-ND Citation for published version (APA): Jacobsen, C. (2016). Multicultourism in Mexico’s Magical Village Cuetzalan: Regenerating Mestizo Nation. Det Humanistiske Fakultet, Københavns Universitet. Download date: 25. sep.. 2021 UNIVERSITY OF COPENH AGEN FACULTY OF HUMANITIE S PhD thesis Casper Jacobsen MULTICULTOURISM IN MEXICO'S MAGICAL VILLAGE CUETZALAN Regenerating Mestizo Nation Supervisors: Birgitta Svensson & Jesper Nielsen Submitted: 23/05/2016 Name of department: Department of Cross-Cultural and Regional Studies Author: Casper Jacobsen Title and subtitle: Multicultourism in Mexico's Magical Village Cuetzalan: Regenerating Mestizo Nation Supervisors: Birgitta Svensson & Jesper Nielsen Submitted: 23 May 2016 Word count: 99.943 Cover photography: Photo by Casper Jacobsen: church and voladores in central Cuetzalan. Adapted and laminated with graphic object by Kaj Jacobsen. 1 CONTENTS Acknowledgements ........................................................................................................................................................... 5 Prologue ............................................................................................................................................................................. 7 Hope and despair in Cuetzalan ..................................................................................................................................... 10 Part one ............................................................................................................................................................................ 14 Chapter 1: Introduction ................................................................................................................................................. 15 The second discovery ................................................................................................................................................... 15 Transition toward political multiculturalism and social equality ................................................................................. 15 Multicultourism: Neutralizing political edge through approximation .......................................................................... 17 The emergence of multicultourism: Culture as resource .............................................................................................. 18 Before and after multiculturalism: Mexico as regional pioneer in indigenous state policy ......................................... 24 Overview and structure of the thesis ............................................................................................................................ 27 Chapter 2: Governing frames ........................................................................................................................................ 30 Governmentality: Analytics, art, and philosophy of government ................................................................................ 31 Frame governmentality ................................................................................................................................................ 36 Translocalization of frames as governmentality: Multicultourism in Mexico's Magical Village ................................ 39 Mode of analysis .......................................................................................................................................................... 41 Chapter 3: Working the translocal field ....................................................................................................................... 46 Planning and starting up fieldwork .............................................................................................................................. 46 Fieldwork in the Magical Village ................................................................................................................................ 48 Four key groups to the research ................................................................................................................................... 50 Probing the field through interviews ............................................................................................................................ 53 Transcending isolation: The family and the translocal field ........................................................................................ 58 Accompanying family or participating family? ........................................................................................................... 60 Fieldwork outside the Magical Village ........................................................................................................................ 64 Revisiting the armchair: Website fieldwork................................................................................................................. 66 Returning ..................................................................................................................................................................... 69 Part two ........................................................................................................................................................................... 72 Chapter 4: The diachronic Magical Villages Program: Frames and technologies in motion .................................. 73 Opening statements ...................................................................................................................................................... 74 The launch of a support program ................................................................................................................................. 78 The rise of a brand ....................................................................................................................................................... 79 The "final version:" Centering the community ............................................................................................................ 81 Politics of recognition: A return to the paratext ........................................................................................................... 86 2 Permanent participation, periodic permits ................................................................................................................... 90 In defense of the brand ................................................................................................................................................. 91 Providing personality ................................................................................................................................................... 94 Doubling up or breaking down? ................................................................................................................................... 95 Chapter 5: When pros turn pro: Community ambassadors and social order ........................................................... 98 Goodbye interview, hello meeting ............................................................................................................................... 98 Analytical approach ................................................................................................................................................... 100 Opening and closing: Establishing narrative consensus and ratifying participants .................................................... 102 "Proud to be the first:" Mobilizing the chronology of nomination ............................................................................ 109 How money circulates: Narrating economic order .................................................................................................... 109 Negotiating proper representation of local attitudes and experiences ........................................................................ 111 Recursive regulation in the meeting ........................................................................................................................... 116 Privatized participation and the unitary community .................................................................................................. 120 Chapter 6: Multicultourism in the Magical Village: Setting temporality and translocality .................................. 124 Remaking the urban environment .............................................................................................................................. 125 Framing the setting: Interplay of narrative and signage ............................................................................................. 129 Mediating the setting .................................................................................................................................................. 136 In the footsteps of Quetzalcoatl: Pilgrimage to the origin of the nation..................................................................... 142 Sub-conclusion of part two........................................................................................................................................... 150 Part three ......................................................................................................................................................................