Travel Industry News Hong Kong Disneyland Celebrates 10th Anniversary with Thai Travel Trade Partners Travel trade partners continue amazing journey with the resort by taking an inside look at upcoming entertainment including “Mickey and the Wondrous Book” (October 12, 2015 – Bangkok) Marking its 10th anniversary this year, Hong Kong Disneyland Resort has given Thailand’s travel trade a taste of the resort’s upcoming 10th anniversary celebration program lineup in the “Celebrating 10 Years – A Prologue to the Next Wondrous Chapter” travel trade briefing, which took place in Bangkok, Thailand on October 8. Bringing together more than 150 guests to reminisce about many years of cooperation and expected future success, the event showcased brand- new Disney experiences for guests. Celebrating a decade of cooperation with travel trade partners To commemorate the resort’s 10th anniversary, an array of new attractions and entertainment was introduced, offering trade partners a glimpse of the upcoming celebratory activities including the all- new stage show “Mickey and the Wondrous Book.” The event enhanced their understanding of the resort’s latest entertainment and built closer bonds, paving the way for the next chapter of wondrous collaboration. This year marks the important 10th anniversary milestone for Hong Kong Disneyland Resort. Looking back on the success of the past decade, the resort took chance to express our heartfelt gratitude toward the travel trade partners in Thailand for their unfailing support and trust, enabling the resort to evolve and diversify products that create memorable magical experiences for countless Thai guests. The resort looks forward to establishing an even stronger relationship with travel trade partners to continue the magical journey together. The resort has witnessed significant growth in guest numbers from Southeast Asia. Of the record- breaking 7.5 million guests who visited the resort during fiscal year 2014, 20% came from international markets including Thailand, which recorded 26% growth in attendance since fiscal year 2010. Less than three hours’ flight from Bangkok, Hong Kong Disneyland Resort is the closest Disney theme park to Thailand, making it uniquely accessible and affordable. The resort will continue to work hand in hand with the travel trade to welcome millions more guests from Thailand. Leading Disney tales into a new “Happily Ever After” territory The resort will introduce a series of celebratory activities to mark its 10th anniversary, including the all-new ‘Mickey and the Wondrous Book’ that will be launched on November 17. The new theatrical spectacular will take the magical Disney experience to a whole new level for guests. 1 "Mickey and the Wondrous Book" centers on Mickey Mouse’s adventure inside an enchanted book packed with beloved Disney tales like Frozen. The new and unique concert-style stage show features 22 original costume designs and many Disney characters that are making their debut stage appearance. The resort’s original 10th anniversary theme song, “Happily Ever After,” will be performed during the show, creating an interactive, magical and moving experience for guests. The story of “Mickey and the Wondrous Book” takes place in a magical library, where Mickey Mouse and his friend Goofy discover a magic book that can turn fantasy stories into reality, and they accidentally bring the snowman Olaf to life during their adventure. When Mickey attempts to return Olaf to his storybook, he instead gets pulled into the book, marking the start of a magical journey. Mickey travels through the magical fairy-tale worlds of seven of the most popular Disney tales, including The Jungle Book, The Little Mermaid, Tangled, Brave, Aladdin, The Princess and the Frog, and Frozen. Finally, Mickey enters the world of Frozen, successfully returning Olaf to his story. In addition to the new stage show, guests will be dazzled by an enhanced “Disney in the Stars” Fireworks show, made even more vibrant by cutting-edge technology, lighting effects, and state- of-the-art video projection shown on Sleeping Beauty Castle. The enhanced fireworks show will officially launch in November. The 10th anniversary celebratory journey also features new attractions such as the Fairy Tale Forest in Fantasyland in December, featuring miniature scenes from Tangled, Snow White and the Seven Dwarfs, Beauty and the Beast, Cinderella and The Little Mermaid. Guests can also meet Tinker Bell here. This will be accompanied by various new “Happily Ever After” storybook photo spots, where guests will have greeting experiences with many Disney characters for the first time at Hong Kong Disneyland. Beloved Mickey Mouse, Minnie Mouse and many more Disney characters will put on 10th anniversary costumes for the celebration, delivering a wonderful new experience that will leave guests with memories to treasure forever. Anniversary merchandise and food and beverages will continue the “Happily Ever After” story of the 10th anniversary. In addition to the new shows and attractions, there will be seasonal offerings for Christmas. The popular Disney Sparkling Christmas will be back in mid-November where Queen Elsa and Princess Anna will light up the Christmas tree adorning Main Street, U.S.A. 2 Developing business opportunities with more exciting entertainment experiences Since opening, Hong Kong Disneyland Resort has seen healthy and steady growth and successfully provided a wide array of entertainment experiences for guests. The 10th anniversary celebration is the culmination of this success, and the resort is committed to joining hands with travel trade partners to deliver unique magical experience to guests. Before the official launch of "Mickey and the Wondrous Book" in November, there will be a preview for over 700 guests from the international markets and China in collaboration with respective trade partners. Looking forward, the resort will continue to enrich its attractions and entertainment offerings, including the launch of the “Iron Man Experience” in late 2016 and the opening of the “Disney Explorers Lodge” in early 2017. With the new initiatives, the resort will strive to provide guests with amazing and memorable experiences, and continue to work in close partnership with the travel trade to develop business opportunities and reach new heights together. # # # About Hong Kong Disneyland Hong Kong Disneyland Resort offers unique wondrous Disney experiences to all families and guests of all ages to enjoy. Hong Kong is one of only five cities in the world home to a Disney theme-park and the many Disney characters that are beloved all over the world, including Mickey Mouse, Minnie Mouse, Donald Duck, Stitch and Buzz Light-year. Since the grand opening in September 2005, Hong Kong Disneyland has welcomed more than 50 million guests from around the world. Through the unique product offering and the world-class service provided by the 7,800 cast members at the theme park and the two hotels, the resort has received outstanding guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors. To learn more about Hong Kong Disneyland Resort and experience the magic of Disney, please visit the Disneyland, browse www.hongkongdisneyland.com or call our international toll free number at 800-1830-8000 for more information. For media inquiries, please contact: Gloria Yam Vera So Sales Communications Manager Specialist, Sales Communications Hong Kong Disneyland Resort Hong Kong Disneyland Resort Tel: (852) 3550-2965 Tel: (852) 3550-3471 Email: [email protected] Email: [email protected] 3 .