
<p>August 9, 2018 </p><p>Result Comment </p><p>CJ ENM (035760 KS) </p><p>Decent performance </p><p></p><p>2Q consolidated operating profit in line at W79.2bn </p><p>BUY </p><p>Price (Aug. 8) </p><p>(re-initiate) </p><p>3Q consolidated operating profit estimated at W86bn; earnings to stay solid </p><p>W236,200 </p><p>Re-initiate coverage on CJ ENM with a BUY rating and a target price of W270,000 </p><p>Target Price % variance </p><p>W270,000 <br>14.3% </p><p>2Q consolidated operating profit in line at W79.2bn </p><p>CJ ENM posted its first results after the merger on July 1. Consolidated operating profit came in at W79.2bn in 2Q, meeting our forecast of W79.3bn. </p><p>HeeJin Park SeJong Hong </p><p>☎</p><p>(82-2) 3772-1562 <a href="mailto:[email protected]" target="_blank">[email protected] </a></p><p></p><p>☎</p><p>(82-2) 3772-1584 <a href="mailto:[email protected]" target="_blank">[email protected] </a></p><p>The E&M division delivered solid earnings with sales up 9.2% YoY and operating profit up 25% YoY. Broadcasting exceeded expectations with operating profit increasing 22% YoY to W29.2bn. Ad sales growth of 10.2 YoY also turned out better than expected. Music and cinema showed mixed results. The music division posted sales of W66.5bn (+41.1% YoY) and operating profit of W4.2bn (+114% YoY) on strengthening IP (intellectual property) business. By contrast, the cinema/performance division remained in the red with an operating loss of W3.9bn due to stagnant growth of moviegoers and weak line-up. The commerce division (CJ O shopping) registered standalone operating profit of W40.3bn and consolidated W33.9bn. The standalone figure was in line with estimate (W40.5bn), whereas the consolidated figure was sluggish due to inventory losses at an overseas subsidiary. </p><p></p><p></p><ul style="display: flex;"><li style="flex:1">KOSPI </li><li style="flex:1">2,301.45p </li></ul><p></p><ul style="display: flex;"><li style="flex:1">783.81p </li><li style="flex:1">KOSDAQ </li></ul><p>Market Cap. Par Value <br>W5,179.0bn/ US4,543.0mn <br>W5,000 <br>Outstanding Shares Free Floating Shares 52-Week High/Low <br>21.9mn <br>10.3mn(46.9%) <br>W286,400/W191,100 <br>60-Day Avg. Trading Volume 60-Day. Avg. Trading T/O Foreign Ownership <br>76,069shrs W18,287mn <br>20.91% </p><p>3Q consolidated operating profit estimated at W86bn; earnings to stay solid </p><p>In 3Q, the E&M division’s operating profit is expected to expand up to W33.8bn (+165.7% YoY) thanks to the subsidiary Studio Dragon. The subsidiary’s consolidated operating profit is projected to surge 251.8% YoY to W23.4bn. Sharp growth should be reported in both the top line and profits. Record quarterly earnings may be anticipated in 3Q on recognition of revenues from the drama title Mr. Sunshine. The cinema division is likely to be able to narrow its losses due to favorable seasonality. The commerce division should see standalone operating profit increase 19% YoY to W36.2bn. We forecast CJ ENM’s consolidated operating profit to reach W86bn in 3Q. </p><p>Major Shareholders </p><ul style="display: flex;"><li style="flex:1">CJ Corp and 5 others </li><li style="flex:1">42.71% </li></ul><p></p><ul style="display: flex;"><li style="flex:1">9.9% </li><li style="flex:1">Absolute Performance </li><li style="flex:1">3M </li></ul><p></p><ul style="display: flex;"><li style="flex:1">6M </li><li style="flex:1">4.5% </li></ul><p>12M <br>3M <br>12.4% 15.9% 14.9% -6.5% <br>Relative performance </p><ul style="display: flex;"><li style="flex:1">to KOSDAQ </li><li style="flex:1">6M </li></ul><p></p><p>Re-initiate coverage on CJ ENM with a BUY rating and a target price of W270,000 </p><p>12M </p><p>We suggest a target price of W270,000 for CJ ENM, reflecting the effect of the merger and the value of individual business units. We recommend a BUY rating in view of: 1) robust broadcasting growth backed by advertising and copyrights (2018F operating profit +91.7% YoY); 2) stable profits generated by CJ O Shopping; and 3) expanding market cap. of Studio Dragon. </p><p></p><p>Analysts who prepared this report are registered as research analysts in Korea but not in any other jurisdiction, including the U.S. Please see Analyst certification and important disclosures & disclaimers at theendof this report. </p><p></p><ul style="display: flex;"><li style="flex:1">Year to Dec. </li><li style="flex:1">Sales </li></ul><p>(W bn) </p><p>1,095.9 1,136.5 1,174.0 1,243.5 1,338.9 </p><p>OP <br>(W bn) </p><p>144.9 157.5 163.8 178.4 192.4 </p><p>Pre-tax (W bn) </p><p>44.8 <br>158.7 174.0 184.4 195.6 </p><p>NP <br>(W bn) </p><p>16.1 <br>128.2 132.9 133.4 142.3 </p><p>EPS <br>(Won) </p><p>2,587 <br>20,621 21,389 21,459 22,894 </p><p>Growth <br>(%) </p><p>(73.4) 697.0 <br>3.7 </p><p>BPS <br>(Won) </p><ul style="display: flex;"><li style="flex:1">PER EV/EBITDA </li><li style="flex:1">PBR </li></ul><p>(X) </p><p>1.5 1.8 1.6 1.4 1.3 </p><p>ROE Net Debt to Equity <br>(X) </p><p>63.0 11.2 11.0 11.0 10.3 </p><p></p><ul style="display: flex;"><li style="flex:1">(X) </li><li style="flex:1">(%) </li><li style="flex:1">Ratio (%) </li></ul><p></p><p>2016 2017 2018F 2019F 2020F <br>109,908 129,150 147,628 165,886 185,385 <br>5.6 7.8 <br>28.7 26.2 24.2 </p><ul style="display: flex;"><li style="flex:1">2.4 </li><li style="flex:1">(19.0) </li></ul><p>17.3 15.5 13.7 13.0 <br>(13.8) (21.3) (26.0) (28.4) <br>0.3 6.7 </p><p>Source: Company data, Shinhan Investment </p><p>1</p><p>CJ ENM </p><p>Result Comment </p><p>2Q18 results (IFRS consolidated) </p><p>(bn KRW, %) </p><p>Sales OP NP OPM NPM </p><p>2Q18P </p><p>1,049.0 <br>79.2 73.8 <br>7.8 </p><p>2Q17 </p><p>977.6 <br>88.3 <br>440.0 <br>9.6 </p><p>YoY </p><p>7.3 <br>(10.4) (83.2) </p><p>1Q18 </p><p>1,031.7 <br>89.9 96.4 <br>9.0 </p><p>QoQ </p><p>1.7 <br>(12.0) (23.4) </p><p>SHIC Consensus </p><p></p><ul style="display: flex;"><li style="flex:1">1,074.2 </li><li style="flex:1">1,044.5 </li></ul><p>83.9 69.4 <br>8.4 <br>79.3 61.2 <br>7.9 </p><ul style="display: flex;"><li style="flex:1">7.3 </li><li style="flex:1">47.9 </li><li style="flex:1">9.6 </li><li style="flex:1">6.1 </li><li style="flex:1">7.0 </li></ul><p></p><p>Source: Company data, Shinhan Investment Corp. </p><p>Earnings forecast revision (IFRS consolidated) </p><p>Before <br>2018F </p><p>4,410.6 <br>338.8 274.6 <br>8.4 </p><p>After <br>2018F </p><p>4,388.8 <br>349.8 315.7 <br>8.6 </p><p>Change (%) <br>2018F </p><p>(0.5) <br>3.3 <br>14.9 </p><p>(bn KRW, %) </p><p>Sales OP </p><p>2019F </p><p>4,721.1 <br>397.1 320.0 <br>9.3 </p><p></p><ul style="display: flex;"><li style="flex:1">2019F </li><li style="flex:1">2019F </li></ul><p></p><p>(0.1) <br>5.1 <br>4,716.9 <br>417.5 343.5 <br>9.8 </p><ul style="display: flex;"><li style="flex:1">NP </li><li style="flex:1">7.3 </li></ul><p>OPM </p><ul style="display: flex;"><li style="flex:1">NPM </li><li style="flex:1">6.8 </li><li style="flex:1">7.5 </li><li style="flex:1">7.8 </li><li style="flex:1">8.0 </li></ul><p></p><p>Source: Company data, Shinhan Investment Corp. Note: 1) Earnings forecast comparison between post-merger entity and revision made after the 2Q earnings release <br>2) For the newly merged entity, we believe it is more important to check revised earnings forecasts and quarterly earnings projections provided below than changes in before and after figures. </p><p>Quarterly earnings (K-IFRS consolidated) </p><p></p><ul style="display: flex;"><li style="flex:1">(bnKRW,%YoY,%) </li><li style="flex:1">1Q17 2Q17 3Q17 4Q17 1Q18 2Q18P 3Q18F 4Q18F 1Q19F 2Q19F 3Q19F 4Q19F 2018F 2019F 2020F </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Sales </li><li style="flex:1">940.6 988.7 980.8 1,100.0 1,041.2 1,049.0 1,095.7 1,202.9 1,100.3 1,175.9 1,156.9 1,283.9 4,388.8 4,716.9 4,978.5 </li></ul><p>394.2 425.4 440.1 490.4 476.5 464.4 530.1 579.5 523.5 578.6 578.8 638.5 2,050.4 2,319.4 2,505.0 285.7 332.1 317.2 359.1 340.4 361.9 381.6 413.6 374.2 451.1 409.5 454.2 1,497.5 1,689.0 1,809.4 <br>CJ E&M Broadcasting </p><ul style="display: flex;"><li style="flex:1">Cinema </li><li style="flex:1">56.5 </li></ul><p>52.0 <br>44.5 48.7 <br>47.6 75.3 <br>50.0 81.3 <br>65.6 70.6 <br>36.0 66.5 <br>72.6 75.9 <br>77.7 88.1 <br>82.8 66.5 <br>49.2 78.2 </p><ul style="display: flex;"><li style="flex:1">79.6 </li><li style="flex:1">80.3 251.8 291.9 </li><li style="flex:1">300.3 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">395.4 </li><li style="flex:1">Music/performance </li><li style="flex:1">89.6 104.1 301.1 338.5 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">CJ O Shopping (consolidated) </li><li style="flex:1">546.4 563.4 540.7 609.6 564.7 584.6 565.7 623.4 576.8 597.3 578.1 645.3 2,338.4 2,397.5 2,473.5 </li></ul><p>274.9 290.4 259.0 312.1 272.4 283.9 267.7 319.2 282.2 292.6 276.6 339.6 1,143.2 1,191.0 1,256.8 275.2 275.7 278.2 290.8 286.5 291.3 291.1 295.3 288.2 294.4 294.4 296.8 1,164.2 1,173.8 1,183.0 <br>Commerce (net sales) CJ Hello </p><ul style="display: flex;"><li style="flex:1">Others/consolidated adjustments </li><li style="flex:1">(3.7) </li></ul><p>78.8 23.4 37.8 17.6 85.2 <br>9.7 <br>(2.8) 88.4 23.6 45.7 19.1 94.9 <br>8.4 <br>3.5 <br>61.0 12.7 29.8 18.5 67.5 <br>6.7 <br>6.7 <br>62.1 <br>3.5 <br>5.8 <br>90.0 34.5 42.3 13.1 96.5 10.7 20.9 <br>3.3 <br>9.4 <br>79.2 29.5 33.9 15.7 73.8 <br>6.1 <br>6.8 <br>86.0 33.8 35.4 16.7 70.0 11.7 20.4 <br>4.6 </p><ul style="display: flex;"><li style="flex:1">8.9 </li><li style="flex:1">6.4 </li><li style="flex:1">10.2 </li><li style="flex:1">7.1 </li><li style="flex:1">9.0 </li><li style="flex:1">30.9 </li><li style="flex:1">32.7 </li><li style="flex:1">33.7 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">OP </li><li style="flex:1">94.7 103.6 115.2 </li><li style="flex:1">91.8 106.9 349.8 417.5 446.6 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">E&M </li><li style="flex:1">33.0 </li></ul><p>44.2 17.5 75.4 <br>9.4 <br>41.2 45.8 16.7 87.7 <br>5.7 <br>56.2 41.7 17.3 94.5 12.1 24.6 <br>2.2 <br>37.3 37.3 17.2 76.1 <br>5.6 <br>39.8 130.9 174.5 187.1 </p><ul style="display: flex;"><li style="flex:1">48.1 155.9 172.9 184.8 </li><li style="flex:1">Commerce </li><li style="flex:1">41.1 </li></ul><p>17.6 68.6 <br>3.9 </p><ul style="display: flex;"><li style="flex:1">CJ Hello </li><li style="flex:1">19.0 </li><li style="flex:1">63.0 </li><li style="flex:1">70.1 </li><li style="flex:1">74.6 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">NP </li><li style="flex:1">85.2 315.7 343.5 367.2 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">Sales growth </li><li style="flex:1">6.7 </li></ul><p>10.2 <br>3.5 <br>9.4 <br>17.2 <br>3.5 <br>7.5 <br>13.1 <br>2.5 <br>5.5 8.0 3.2 5.5 0.8 7.0 7.2 6.9 6.4 6.9 9.0 7.4 </p><ul style="display: flex;"><li style="flex:1">CJ E&M </li><li style="flex:1">25.7 </li></ul><p>0.5 <br>19.1 <br>1.5 <br>16.2 <br>0.1 </p><ul style="display: flex;"><li style="flex:1">0.3 </li><li style="flex:1">9.2 </li><li style="flex:1">18.2 </li></ul><p>2.3 </p><ul style="display: flex;"><li style="flex:1">9.9 </li><li style="flex:1">9.2 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">CJ O Shopping (consolidated) </li><li style="flex:1">7.0 </li><li style="flex:1">3.8 </li><li style="flex:1">2.1 </li><li style="flex:1">2.2 </li></ul><p>Commerce (net sales) CJ Hello </p><ul style="display: flex;"><li style="flex:1">4.1 </li><li style="flex:1">7.2 </li><li style="flex:1">0.4 </li><li style="flex:1">3.1 </li><li style="flex:1">(0.9) </li></ul><p>4.1 <br>(2.2) <br>5.6 </p><ul style="display: flex;"><li style="flex:1">3.4 </li><li style="flex:1">2.3 </li><li style="flex:1">3.6 </li><li style="flex:1">3.1 </li><li style="flex:1">3.3 </li><li style="flex:1">6.4 </li><li style="flex:1">0.6 </li><li style="flex:1">4.2 </li></ul><p>(0.8) 15.4 <br>162.2 <br>6.6 <br>(1.6) 26.3 </p><ul style="display: flex;"><li style="flex:1">(0.7) </li><li style="flex:1">11.2 </li><li style="flex:1">4.7 </li><li style="flex:1">1.5 </li><li style="flex:1">0.6 </li><li style="flex:1">1.1 </li><li style="flex:1">1.1 </li><li style="flex:1">0.5 </li><li style="flex:1">4.0 </li><li style="flex:1">0.8 </li></ul><p>OP growth E&M </p><ul style="display: flex;"><li style="flex:1">14.5 208.8 </li><li style="flex:1">14.2 (10.5) </li></ul><p>47.6 12.0 (25.7) </p><ul style="display: flex;"><li style="flex:1">40.9 </li><li style="flex:1">52.4 </li><li style="flex:1">15.2 </li></ul><p>19.4 <br>8.1 <br>45.5 90.5 23.0 <br>9.8 </p><ul style="display: flex;"><li style="flex:1">6.8 </li><li style="flex:1">12.9 </li><li style="flex:1">20.5 </li><li style="flex:1">19.3 </li></ul><p>33.3 10.9 11.3 <br>8.8 </p><ul style="display: flex;"><li style="flex:1">67.2 316.3 </li><li style="flex:1">83.4 </li></ul><p>(14.9) </p><ul style="display: flex;"><li style="flex:1">25.0 165.7 855.8 </li><li style="flex:1">10.3 </li></ul><p>5.3 <br>20.4 107.2 <br>8.8 1.0 8.8 (13.5) <br>Commerce CJ Hello <br>43.7 <br>(20.7) 24.1 <br>8.9 </p><ul style="display: flex;"><li style="flex:1">12.4 </li><li style="flex:1">19.0 </li></ul><p>(9.7) <br>3.7 <br>7.7 <br>(1.0) <br>9.9 <br>(26.2) <br>14.1 <br>8.4 </p><ul style="display: flex;"><li style="flex:1">(22.0) </li><li style="flex:1">TP (25.4) (17.7) </li></ul><p>13.1 (22.2) <br>27.1 (9.1) <br>9.4 <br>2.8 <br>NP growth OPM </p><ul style="display: flex;"><li style="flex:1">12.9 158.0 </li><li style="flex:1">28.1 </li></ul><p>9.8 </p><ul style="display: flex;"><li style="flex:1">8.7 </li><li style="flex:1">13.0 </li><li style="flex:1">(0.2) </li></ul><p></p><ul style="display: flex;"><li style="flex:1">8.0 </li><li style="flex:1">6.2 </li></ul><p>6.9 <br>5.6 6.2 <br>8.6 9.3 <br>7.5 7.0 </p><ul style="display: flex;"><li style="flex:1">7.8 </li><li style="flex:1">7.9 </li><li style="flex:1">7.9 </li><li style="flex:1">8.3 </li></ul><p>6.6 <br>8.9 </p><ul style="display: flex;"><li style="flex:1">NPM </li><li style="flex:1">9.1 </li><li style="flex:1">9.6 </li><li style="flex:1">6.4 </li><li style="flex:1">6.3 </li><li style="flex:1">8.0 </li><li style="flex:1">8.0 </li><li style="flex:1">6.6 </li><li style="flex:1">7.2 </li><li style="flex:1">7.3 </li></ul><p></p><p>Source: Company data, Shinhan Investment Corp. Note: 1) CJ O Shopping and CJ E&M merged on July 1, 2018 <br>2) Quarterly earnings before 2Q18 based on the simple sum of SHIC estimates by business; other operations/consolidated adjustments not reflected, figures may differ from IR data 3) As for full-year 2018, 1Q is based on SHIC estimates and 2Q-4Q based on the newly merged entity </p><p>2</p><p>CJ ENM </p><p>Result Comment </p><p>Valuation </p><p></p><ul style="display: flex;"><li style="flex:1">(bn KRW) </li><li style="flex:1">Business value </li><li style="flex:1">Remarks </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Broadcasting </li><li style="flex:1">A. 25% discount to Studio Dragon’s market cap.; other mainstay </li></ul><p>operations valued atW800bn <br>Considering faster ad sales growth vs. terrestrialbroadcasting <br>2,282.9 </p><p>Cinema/performance Music <br>258.2 415.6 <br>B. Market cap. of Showbox C. 25x operating profit D. 11x 12MF profit <br>Considering low profitability vs. high market share Reflecting rapid improvement in profitability </p><ul style="display: flex;"><li style="flex:1">Reflecting consolidated profit/loss </li><li style="flex:1">Commerce </li><li style="flex:1">1,495.5 </li></ul><p>Combined business value of media & retailoperations <br>E = A + B+ C + D <br>4,452.2 </p><p>Netmarble (game) CJ Hello (cable channel) Combined stake value Total business value Net debt <br>2,026.7 <br>915.0 <br>F. 25% discount to valueof stakein Netmarble (22.1% equitymethod) G. TargetPBR of 0.7x applied to 2018F BPS <br>2,941.7 7,393.9 1,469.1 5,924.8 270,215 270,000 236,200 <br>14.3 <br>H = F + G I = E+ H </p><ul style="display: flex;"><li style="flex:1">J. Based on newly merged entityin 2Q18 (appraisalrights reflected) </li><li style="flex:1">Reflecting CJ Hello’s debt </li></ul><p>Total enterprise value Valuepershare (KRW) Targetprice (KRW) Currentprice (KRW) Gap (%) <br>K = I + J Total outstanding shares 21,926,384 Previous targetprice W274,000 August 8 close <br>Excluding treasuryshares </p><p>Source: Shinhan Investment Corp. </p><p>2018F EPS growth and PER vs. domestic/overseas contents providers <br>2018F PBR and ROE vs. domestic/overseas contents providers </p><p></p><ul style="display: flex;"><li style="flex:1">PER (x) </li><li style="flex:1">PBR (x) </li></ul><p></p><ul style="display: flex;"><li style="flex:1">6</li><li style="flex:1">40 </li></ul><p>30 20 10 <br>0</p><p>News Corp <br>Jcontentree </p><p>CJ ENM </p><p>Walt Disney </p><p>4</p><p>2</p><p>0</p><p>Walt Disney </p><p>CJ ENM </p><p>Viacom </p><ul style="display: flex;"><li style="flex:1">Viacom </li><li style="flex:1">News Corp </li></ul><p>CBS </p><p>ROE(%) <br>30 <br>EPSgrowth (%) </p><p>SBS </p><p></p><ul style="display: flex;"><li style="flex:1">-20 </li><li style="flex:1">-10 </li><li style="flex:1">0</li><li style="flex:1">10 </li><li style="flex:1">20 </li><li style="flex:1">30 </li><li style="flex:1">0</li><li style="flex:1">10 </li><li style="flex:1">20 </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Source: Bloomberg consensus, Shinhan Investment Corp. </li><li style="flex:1">Source: Bloomberg consensus, Shinhan Investment Corp. </li></ul><p></p><p>Valuation of domestic and overseas contents providers </p><p></p><ul style="display: flex;"><li style="flex:1">Company </li><li style="flex:1">Market cap. </li><li style="flex:1">2018F </li></ul><p>PER <br>2019F </p><ul style="display: flex;"><li style="flex:1">PER </li><li style="flex:1">Sales </li><li style="flex:1">EPS </li><li style="flex:1">PBR </li><li style="flex:1">EV/ </li></ul><p>EBITDA </p><ul style="display: flex;"><li style="flex:1">ROE </li><li style="flex:1">Sales </li><li style="flex:1">EPS </li><li style="flex:1">PBR </li><li style="flex:1">EV/ </li></ul><p>EBITDA </p><p>9.3 </p><p>ROE </p><ul style="display: flex;"><li style="flex:1">(%, x) </li><li style="flex:1">(bn KRW) growth growth </li><li style="flex:1">growth growth </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">CJ ENM </li><li style="flex:1">5,179.0 </li></ul><p>782.5 <br>73.1 17.9 21.4 <br>7.1 <br>(13.8) 250.0 127.4 <br>25.4 97.6 25.5 <br>3.9 <br>13.0 32.5 15.2 16.3 <br>110.9 <br>10.1 <br>7.2 <br>4.3 4.8 0.8 3.8 <br>29.5 <br>7.1 1.6 0.9 <br>10.3 11.0 <br>6.6 <br>22.7 14.0 <br>5.6 <br>20.6 <br>9.2 <br>(22.9) <br>3.0 <br>16.9 31.6 14.2 15.4 71.4 <br>9.0 <br>3.5 4.2 0.8 3.3 <br>21.1 <br>5.2 1.3 0.9 <br>22.9 14.2 <br>5.8 <br>Jcontentree SBS <br>9.5 </p><ul style="display: flex;"><li style="flex:1">346.8 </li><li style="flex:1">(11.5) </li></ul><p>2.7 </p><ul style="display: flex;"><li style="flex:1">6.9 </li><li style="flex:1">6.1 </li></ul><p>Walt Disney (U.S.) Netflix (U.S.) CBS (U.S.) <br>194,172.7 171,607.2 <br>22,434.0 13,358.8 <br>9,920.7 <br>11.0 75.9 <br>8.9 <br>25.5 26.7 84.9 23.8 <br>2.4 </p><ul style="display: flex;"><li style="flex:1">5.7 </li><li style="flex:1">10.9 </li></ul><p>52.1 <br>8.3 <br>22.4 30.1 64.7 21.3 <br>2.2 <br>35.8 <br>7.0 <br>24.5 <br>7.0 <br>55.2 12.1 </p><ul style="display: flex;"><li style="flex:1">8.4 </li><li style="flex:1">Viacom (U.S.) </li></ul><p>News Corp (U.S.) <br>(2.7) 10.4 </p><ul style="display: flex;"><li style="flex:1">7.3 </li><li style="flex:1">3.6 </li><li style="flex:1">6.6 </li><li style="flex:1">6.9 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">20.6 </li><li style="flex:1">34.9 </li><li style="flex:1">7.0 </li><li style="flex:1">17.0 </li><li style="flex:1">2.5 </li><li style="flex:1">34.0 </li><li style="flex:1">5.3 </li></ul><p></p><p>Source: Bloomberg consensus, Shinhan Investment Corp. </p><p>3</p><p>CJ ENM </p><p>Result Comment </p><p>2018F EPS growth and PER vs. domestic/overseas retailers </p><p>2018F PBR and ROE vs. domestic/overseas retailers </p><p>PER (x) </p><p>30 </p><p>PBR (x) 2.0 </p><p>Seven & i </p><p>Holdings </p><p>Walmart </p><p>20 </p><p>GS Retail </p><p>GS Retail </p><p>Hanwha </p><p>Galleria Timeworld </p><p>Nordstrom </p><p>GS Home </p><p>E-mart </p><p>Shinsegae </p><p>Hyundai Home </p><p>1.0 </p><p>Shopping </p><p>Shinsegae <br>Shopping </p><p>Network </p><p>10 <br>0</p><p>CJ ENM </p><p>E-mart </p><p>Hyundai Home Shopping </p><p>Network </p><p>QVC </p><p>Macy's </p><p>GS Home Shopping </p><p>Hyundai </p><p>Department Store </p><p>Hyundai </p><p>Department Store </p><p>Lotte Shopping </p><p>ROE(%) <br>20 </p><p>EPSg rowth (%) <br>40.0 60.0 </p><p>0.0 </p><ul style="display: flex;"><li style="flex:1">0</li><li style="flex:1">5</li><li style="flex:1">10 </li><li style="flex:1">15 </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">(40.0) </li><li style="flex:1">(20.0) </li><li style="flex:1">0.0 </li><li style="flex:1">20.0 </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Source: Bloomberg consensus, Shinhan Investment Corp. </li><li style="flex:1">Source: Bloomberg consensus, Shinhan Investment Corp. </li></ul><p></p><p>Valuation of domestic and overseas retailers </p><p></p><ul style="display: flex;"><li style="flex:1">Company </li><li style="flex:1">Market cap. </li><li style="flex:1">2018F </li></ul><p>PER <br>2019F </p><ul style="display: flex;"><li style="flex:1">PER </li><li style="flex:1">Sales </li><li style="flex:1">EPS </li><li style="flex:1">PBR </li><li style="flex:1">EV/ </li></ul><p>EBITDA </p><ul style="display: flex;"><li style="flex:1">ROE </li><li style="flex:1">Sales </li><li style="flex:1">EPS </li><li style="flex:1">PBR </li><li style="flex:1">EV/ </li></ul><p>EBITDA <br>ROE </p><ul style="display: flex;"><li style="flex:1">(%, x) </li><li style="flex:1">(bn KRW) growth growth </li><li style="flex:1">growth growth </li></ul><p></p><p>Department store <br>LotteShopping HyundaiDepartmentStore Shinsegae <br>5,722.8 2,298.1 3,160.3 <br>193.5 <br>(0.7) (8.2) 40.0 <br>3.9 <br>TP <br>13.8 45.1 TP <br>41.9 <br>8.3 <br>0.5 0.6 0.9 0.6 2.3 2.5 9.2 0.8 0.5 1.1 0.9 4.3 1.1 <br>-<br>5.2 6.3 9.8 7.9 6.5 5.6 6.5 <br>12.1 <br>5.1 3.8 3.4 <br>10.3 <br>7.2 8.2 <br>-<br>1.1 7.1 </p><ul style="display: flex;"><li style="flex:1">2.3 235.4 </li><li style="flex:1">12.5 </li></ul><p>7.9 <br>0.5 0.5 0.8 0.6 2.1 1.9 7.3 0.8 0.5 1.1 0.8 3.5 1.0 <br>-<br>4.2 5.6 <br>10.0 <br>5.7 6.4 6.2 6.5 <br>11.1 <br>5.4 3.5 2.7 9.3 6.4 7.8 <br>-<br>3.7 </p><ul style="display: flex;"><li style="flex:1">7.0 </li><li style="flex:1">7.4 </li><li style="flex:1">5.2 </li></ul><p>12.2 10.9 17.9 10.8 17.2 85.1 16.6 <br>8.9 </p><ul style="display: flex;"><li style="flex:1">7.5 </li><li style="flex:1">11.1 </li><li style="flex:1">(5.5) </li><li style="flex:1">13.0 </li></ul><p>13.1 13.5 10.3 14.7 34.4 58.5 10.0 <br>8.7 <br>6.7 <br>HanwhaGalleriaTimeworld Kohl’s </p><ul style="display: flex;"><li style="flex:1">6.6 </li><li style="flex:1">4.3 (16.7) </li><li style="flex:1">4.8 </li></ul><p>13,671.6 13,534.7 <br>9,553.1 4,928.3 <br>844.3 </p><ul style="display: flex;"><li style="flex:1">2.2 </li><li style="flex:1">11.4 </li></ul><p>21.2 (6.7) <br>13.1 22.7 56.5 <br>1.0 <br>3.1 1.3 1.7 <br>29.3 <br>1.2 <br>15.9 17.3 51.2 <br>2.3 </p><ul style="display: flex;"><li style="flex:1">Macy’s </li><li style="flex:1">(3.7) </li></ul><p></p><ul style="display: flex;"><li style="flex:1">4.9 </li><li style="flex:1">Nordstrom </li><li style="flex:1">22.6 </li></ul><p>IsetanMitsukoshi J.C.Penney </p><ul style="display: flex;"><li style="flex:1">1.2 (106.5) </li><li style="flex:1">(5.0) 1554.8 </li></ul><p>(2.4) (81.4) <br>3.6 (11.2) </p><ul style="display: flex;"><li style="flex:1">(0.3) 175.0 </li><li style="flex:1">0.0 </li><li style="flex:1">0.8 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">Home </li><li style="flex:1">GSHomeShopping </li></ul><p>HyundaiHomeShopping Network CJENM <br>1,296.8 1,380.0 5,179.0 <br>421.2 <br>(2.7) (3.5) <br>45.1 52.1 <br>12.9 <br>9.4 <br>11.0 </p><ul style="display: flex;"><li style="flex:1">9.8 </li><li style="flex:1">shopping </li><li style="flex:1">9.9 </li><li style="flex:1">6.6 </li><li style="flex:1">13.0 </li></ul><p>73.1 (13.8) <br>2.8 5.8 <br>36.2 (38.3) <br>13.0 <br>9.5 <br>22.7 12.7 16.6 12.4 23.2 34.7 <br>6.8 </p><ul style="display: flex;"><li style="flex:1">20.6 (22.9) </li><li style="flex:1">16.9 </li></ul><p>9.2 <br>22.9 11.7 20.2 12.7 23.4 30.4 <br>7.5 </p><ul style="display: flex;"><li style="flex:1">QVC </li><li style="flex:1">3.0 </li></ul><p>2.8 <br>2.9 <br>12.1 30.4 <br>2.8 </p><ul style="display: flex;"><li style="flex:1">Happigo </li><li style="flex:1">11,566.4 </li><li style="flex:1">11.7 </li></ul><p>45.4 18.6 17.5 17.3 21.3 43.0 30.6 19.5 14.7 20.2 32.1 17.4 <br>10.4 34.8 18.1 15.6 14.9 18.7 34.8 28.1 23.2 12.3 18.9 29.1 15.5 </p><ul style="display: flex;"><li style="flex:1">momo.com </li><li style="flex:1">6,181.8 184.4 367.2 </li><li style="flex:1">4.4 </li></ul><p>4.3 5.5 1.2 1.6 2.5 8.6 2.3 0.7 3.5 7.7 4.0 <br>19.5 10.6 <br>7.7 <br>3.9 4.2 4.3 1.1 1.6 2.4 8.3 2.4 0.7 3.4 6.7 3.7 </p><ul style="display: flex;"><li style="flex:1">Convenience BGFRetail </li><li style="flex:1">1,020.6 </li></ul><p>2,869.1 <br>23.9 <br>-<br>16.6 <br>-<br>15.7 <br>8.2 8.6 6.6 <br>15.7 14.3 <br>6.5 9.0 9.1 <br>16.4 <br>8.2 <br>13.7 <br>7.5 8.1 6.3 <br>11.8 13.4 <br>6.7 8.0 9.3 <br>15.3 <br>8.3 </p><ul style="display: flex;"><li style="flex:1">store </li><li style="flex:1">GSRetail </li><li style="flex:1">12.2 </li></ul><p>16.6 18.2 16.0 <br>8.8 </p><ul style="display: flex;"><li style="flex:1">7-Eleven </li><li style="flex:1">2,517.9 </li><li style="flex:1">7.1 </li></ul><p>3.5 <br>-<br>15.8 87.2 <br>-<br>6.0 <br>FamilyMart PresidentChain Lawson <br>40,566.7 13,730.0 11,897.7 <br>6,749.5 </p><ul style="display: flex;"><li style="flex:1">8.1 </li><li style="flex:1">10.3 </li></ul><p>(0.7) <br>5.2 <br>8.6 </p><ul style="display: flex;"><li style="flex:1">5.8 </li><li style="flex:1">6.9 </li></ul><p>9.8 (65.7) 4.1 (26.3) 5.5 (32.7) <br>23.7 11.9 <br>5.0 <br>29.0 10.4 <br>5.7 <br>Discount store </p><ul style="display: flex;"><li style="flex:1">E-Mart </li><li style="flex:1">8.2 </li><li style="flex:1">7.3 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">Walmart </li><li style="flex:1">6,230.2 </li><li style="flex:1">7.9 </li><li style="flex:1">19.5 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">7.3 </li><li style="flex:1">CostcoWholesale </li></ul><p>Target <br>296,491.6 109,880.9 <br>49,074.4 <br>3.0 9.3 3.4 <br>2.3 <br>19.9 (6.0) <br>16.6 25.5 23.4 </p><ul style="display: flex;"><li style="flex:1">2.8 </li><li style="flex:1">17.6 </li></ul><p>24.5 24.1 </p><ul style="display: flex;"><li style="flex:1">7.0 </li><li style="flex:1">10.2 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">12.8 </li><li style="flex:1">YounghuiSuperstores </li><li style="flex:1">2.2 </li></ul><p></p>
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