AAL FORUM 2010 15-17TH OnSite Guide SEPTEMBER 2010 ODENSE, DENMARK MAIN PROGRAMME PAGE XX FLOORPLAN PAGE XX, PRACTICAL INFO PAGE XX 2 AAL FORUM 2010 AAL FORUM 2010 3 CONTENT WELCOME BY Welcome by Lena Gustavsson, President 2-3 THE AALA PRESIDENT Welcome from Programme Chair 4 Dear Participants, phase of the AAL Joint Programme, maybe in the Welcome to the AAL Investment FORUM 2010 context of Framework Programme 8. This means we Welcome in Odense, Denmark. have to evolve and discuss several dimensions of AAL from Town and Region 5 at a time. Programme 6-34 Europe is ageing – smart technology To use technology to solve some problems in the • Offical AAL Forum 2010 - Opening can be a key solution. context of ageing is not an exclusive dimension of • Official Opening of Expo, coping with ageing. In the long term vision, technol- Innovation World & AAL Project Village To cope with this the AAL Joint Programme intro- ogy and usability are complemented explicitly by a • Track A: Market, Economy, Innovation 9 duced two main new and important elements: the third dimension: the market entrance and investments • Track B:Changing the model of new European cooperation scheme of 23 states and in AAL, i.e. emphasizing the AAL innovation. Social innovation through user engagement 13 the still new but vibrant topic of Ambient Assisted innovation should also be consideredupon an invest- • Track C: AAL Joint Programme Topics Living, i.e. Information and Communication Tech- ment issue. and basics 17 nologies (ICT) utilised for an autonomous and better • Track D: AAL in National & life of elderly people. Both elements have strong Eu- To discuss this on as concrete abasis as possible, Regional politics 24 ropean facets. As a result, the European AAL Joint the first AAL Investment FORUM is preceding the • Track E: AAL – The Viking way 26 Programme is an adequate basis for a European AAL Forum. Included are closed private and public • Track F: Technology, Platforms event to expose actual aspects of this topic. matchmakings. In addition, a strong track on Market, Standards,Interoperability 29 Innovation, Economy the AAL Forum is completing • Track G: AAL in research 32 There is the basic strategy of a “triple win” for the these economic views. • Track R: Robotics enabled AAL Joint Programme: creating concrete ICT prod- Assistive Living 34 ucts and services to be used by elderly people for The Danish host has prepared a rich set of activities, a better life at home, in society and at work; taking including an exhibition, an AAL project village, an Speakers XX ageing not as a threat but as a huge opportunity Innovation World and the social eventss. Please use of economic values, creating a strong market; and these excellent opportunities to network with stake- Floorplan XX contributing to the big societal and economic chal- holders and colleagues! lenges of ageing in Europe – “Active Ageing: Smart cope with this framework there are some new ele- Exhibition XX Solutions, New Markets”. ments in the AAL Forum’s programme. I draw your attention to the Danish Welfare Tech Re- gion, an “AAL Valley” of Europe. The Region of South- Innovation World XX A cooperative programme such as the AAL Joint For the first time regional aspects are being developed ern Denmark has based their future growth strategy in Programme holds significant European political because many important AAL responsibilities are with the development and uptake of AAL Technology - or Project Village XX value by its own because of the inherent closeness regions, municipalities and not only on a national Welfare Technology as it is called herelocally known. Odense Exhibition XX of internal cooperation being necessary. As a result, level. Alongside this we also introducinge the new Furthermore, the Danish Ministry of Finance has sup- a yearly programme platform is of high relevance for regional Scandinavian Viking track, There is a Nnew ported the area with a funding programme for market Sponsors XX improving communication between the stakehold- focus on Robotics, ;aAchieving user acceptance and ready solutions, All in all, this is best practice for us all ers, members and their representatives and actors. AAL in Research, including the success of Vienna last of us in Europe. Practical information To this purpose the AAL Forum 2010 has launched year with the Young researchers workshop. Further- I welcome the entire group of distinguished guests a new powerful digital web 2.0 platform with the more, a whole track invites the presentation of new that we are pleased to host at this event, including aim of strengthening ideas and knowledge sharing ideas for relevant categories of AAL topics, which overmore than 200 brilliant speakers addressing the between stakeholders. I invite all to contribute and could be considered in the future for calls or other important topics contained in the programme of the share their ideas and results with this social media activities. Additionally, many typical AAL themes are AAL FORUMorum. We are delighted and thankful to 2.0 tool. presented and will be also discussed in the coming welcome sponsors & business and our supporting years. partners to our exhibition. Your support and collabo- Compared to the event in Vienna the AAL Forum ration helps us to create an even greater AAL Fo- has substantially grown and further developed. To In the long run we have to be prepared for a second rum. We are also grateful for the opportunity to work Continued >> 4 AAL FORUM 2010 AAL FORUM 2010 5 We seriously need to rethink how we can deliver ser- site that everybody can be part of so that we can share vices in new way, to prevent accidents or provide safety knowledge, contribute to, hold discussions, find project Chairman’s and security to an increasingly healthier and more partners and much more. It is already highly active. active older population. We need more than ever to If you’re reading this on real paper then it’s about combine sociology, science, innovation and technology time you created a profile, to meet your friends on the Welcome together in a new way, to develop new products and AAL Forum web site, then you can go on to find new systems which can ensure that we avoid the situation friends on the dance floor in the barns at the Mansion as previously described. We need to rethink how we of Bramstrup, supported by the massive, floor thump- together so closely and actively with the end users can effectively support the jobs and tasks of the people ing tunes pumped up by 69-year old celebrity DJ Ruth organisation Age Platform Europe. in the care sector of the future and reduce public Flowers. Yes, we are ahead of the game! spending. Consequently in doing this we create and I have to especially to give my warmest thanks and open up an ocean of possibilities for smart solutions to If you can’t find your friends at the Congress Centre, congratulations to all who have worked so hard to a new market – for active older persons. don’t worry. If you participate in the world’s largest prepare for this event, in particular the transnational experiment with ambient intelligence during the AAL active AAL Forum Committee, chaired by Claus F. It is my personal opinion that the visionary people that Forum at the premises of the living lab in Odense Con- Nielsen and and co chaired by Reinhard Goebl, and started and supported the Ambient Assisted Living gress Centre, we can track and monitor you and your the National Steering Committee in Denmark, chaired Joint programme, not only started something really friends in real time! You can always find them in the 3D by Henning Thorkild Seiding. important, but also focused on a topic that was com- world of the conference venue inside aalforum.eu or at pletely missing in the framework of innovation efforts in the friend finder service available at the Maersk-Mckin- I deeply appreciate the commitment by Nelly Kroes, Europe. ney Moeller Institute and DELTA team, who is behind Vice President and Commissioner of the European this exciting showcase of AAL in action. Thank you very Commission, for her personal presence and the sup- This is why I am deeply honoured to have had the much for providing us the AAL Forum Butler service. port towards the AAL Joint Programme. I am also very privilege to serve as Chairman of this year’s AAL Forum This was our second action. We expect of course en- honoured to see the commitment on the national level 2010 Programme Committee on behalf of the Ambient trepreneurs, researchers and others making future AAL in Denmark, as personalized by the participation of When you go through the experience of seeing a close Assisted Living Joint Programme, Danish Ministry of projects, that you beat us! - Because we want REAL Claus Hjort Frederiksen, Danish Minister of Finance. older relative suffering from Alzheimer’s fracture his Science, Technology and Innovation, PWT Foundation innovation in the AAL Joint Programme. This showsdemonstrates that powerful forces in the hip three times in one month, then you’d probably start and the Hosts from the City of Odense and Region of government of Denmark are now lined up to meet questioning if we could do things better. The answer is Southern Denmark. It has been both inspiring and fun Our Third action was to establish a World of Innovation the challenges of the demographic change infor our simple. Yes we can. In terms of technologies, some- to work together with the dedicated and hard working in the Expo AAL Project Village.