1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 1st EMS CONFERENCE PROCEEDINGS BOOK i 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 FOREWORD Experts in Management and Social Scieces, registered with Security Exchange Commission of Pakistan, is delighted to share Conference Proceedings Book of the 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020. Statistics of the conference are provides at end of this book. The Organizing Committee is thankful to all those who participated in the conference till this stage through submission of abstracts and made this event productive. However, this Abstract Book contains only the abstracts of the registered researchers. The Book could be accessed by surfing on the organization website (www:expertms.org). The Committee expresses its delight over the warm participation of the researchers, presenters and paprticipants. We are sure that the kennote speaches, presented papers, and the ensuing discussion during and after each activity in the conference has affected your creativity, interests, and have benefitted all. It is also hoped that each individual presentation has reflected the critical thinking and experiences of the authors/presenters, common audience and experts in the chair in their respective field of research and interest. The Conference Committee expresses its thorough thanks for those who helped the Committee to conduct this event. This event has proved a source of inspiration an an impetus to stimulate the research community across the world to warmly participate in such events in future. Organizing and conducting a research is not an easy task and reflects that a lot of inputs have been put in place to make the event a success. In other words, the event bespeaks the unflinching efforts of a number of researchers and scholars in the field of research. In this regard the Committee is extremely thankful to the guest speakers, both national and international, for sparing their precious time for event. Besides, the Committee also expresses its gratitude for all members (nearly 100 in number) of the Scientific Committees. In a nutshell, the Committee is thankful to all those who made this event possible. THANK YOU ALL! Organizing Committee CEMS-01-2020 ii 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 TABLE OF CONTENTS Foreword……...…………………………………………………...……………..…ii Table of Contents………………………………………………...………………..iii About Experts in Management & Social Sciences……...……………..................v Foreign Guest Speakers…….……,,,………..……………………………………..vi Tourism in the Context of COVID-19 By Prof. Dr. Kamariah Ismail ………………………….…………………...iiv Digital Leadership in Future Landscape By Imran Qureshi, Universiti Teknical Malaysia, Melaka, ………………..….viii Changing Landscape of Management Research: From Structural to Human By Dr. Ghulam Dastgeer, Assistant Professor, Hail University KSA………….....ix Contemporary Issues of Health and Environment By Dr. Subramaniam Karuppannan, Malaysia ………………..……………...xi National Guest Speakers……….……………………………..………………..…xx Using Google Scholar Effectively By Muhammad Shakil, COMSATS Attock Campus ……………………….xiii Why Sustainability? Practical and Academic Perspectives By Dr. Muhammad Zahid, City University of Science and IT, Peshawar…………xiv Conference Organizing Committee……………………………………………..xvi Conference Scientific Committees……………………………………………....xix CONFERENCE DAY-1 SCHEDULE………………………………………………..1 CONFERENCE DAY-2 SCHEDULE………………………………………………12 CONFERENCE REGISTERED ABSTRACTS..…………………………………...18 Accounting Abstracts……………………………………………………………...19 Economics Abstracts...…………...…………….…………………………………22 Educaiton Abstracts………………………….………………………….……..….25 Entrepreneurship Abstracts………………………………………..……………..38 iii 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 Finance Abstracts……………………………………………………………….…43 Health & Physical Sciences Abstracts……………………………………………78 Human Resource Management Abstracts………………………………….….....80 Islamic Studies Abstracts…………………………………………………….…...112 International Relations Abstracts………………………………………………..136 Marketing Abstracts……………………………………………………………...139 Operation Management Abstracts………………………………………….……144 Organizational Behaviour Abstracts………………………………………….….146 Political Science Abstracts…………………………………………………….….148 Sociology/Social Work Abstracts………………………………………………..151 Psychology Abstracts……………………………………………………………..155 Statistics Abstracts………………………………………………………………..165 Tourism and Hospitality Management Abstracts……………………….………167 CONFERENCE STATISTICS……………...……………………..………………..169 iv 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 About Experts in Management and Social Sciences Pvt. Ltd. We are a group of experts working with and for youth in maximizing their academic and research potentials aiming at their social and economic well-being. We prepare young graduates to become good researchers and entrepreneurs through a variety of interventions, like training, seminars, workshops, and conferences. We also assist Ph.D./MS students and researchers in learning new skills and improving their skills in areas related to designing of research projects, data collection and data analysis. Besides, we help organizations (public, private and development sector), through needed and relevant interventions to improving and sustaining their performance at three levels i.e. individual, group and organizational. We also facilitate the organizations in designing and implementing behavioral change initiatives. Mission Our mission is to empower young graduates with right skills, attitudes and tools, to work at their fullest potential aiming at enriching their profession skills to uplift theirs and their families’ social, psychological and economic wellbeing. Vision Our vision is to become the leading and the most effective talent developer and enabler organization in Pakistan. Core Values Our core values are: Creative thinking Happiness Psychological value Diversity and inclusion Learning excellence Our slogan Join our hands to empower the youth for psychologically, economically and socially vibrant and progressing society. v 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 FOREIGN GUEST SPEAKERS vi 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 GUEST SPEAKER I Title: Tourism in the Context of COVID-19 Prof. Dr. Kamariah Ismail Brief Bio-data Prof Dr. Kamariah Ismail has been the Former Deputy Director, Innovation and Commercialization Centre (ICC), UTM, Former Director, UTM Entrepreneurship Centre (UTMTEC). She is currently working as Professor (Commercialisation of Technology/ Technopreneurship /Entrepreneurship /Innovation Management), Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia. vii 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 GUEST SPEAKER II Title: Digital Leadership in Future Landscape Dr. Imran Qureshi Brief Bio-data Dr. Imran Qureshi is working as senior Lecturer at Universiti Teknikal Malaysia Melaka. He has conducted several workshops on Structural Equation Modeling (SEM) using AMOS and SMART PLS, qualitative data analysis using NVIVO. Dr. Qureshi profile consists of more than 80 research publications in renowned journals with cumulative impact factor above 20. He has written several impact factor publications with world renowned publishers like ELSVIER and SPRINGER in the area of Operations Management, Environmental management, sustainability and organizational behavior. viii 1st International Conference (Online) on Issues in Management and Social Sciences in the Context of COVID-19, August 22-23, 2020 GUEST SPEAKER III Title: Changing Landscape of Management Research: From Structural to Human Dr. Ghulam Dastgeer, Abstract The landscape of management research is ever changing. The first phase of the research was structural and system-oriented where much of research work was on development of structures, systems, policies, procedures and practices for effective and efficient management. I.e. principles of Management, Strategic Management, International Management.However, the past, efforts at organizational change focused only on the structural aspects of organizations have systematically failed because they have neglected the reality that change does not happen without individual people changing their thinking, beliefs, and behavior. A second phase of research is Huma-oriented. Where much emphasis is on understanding the link between Management practices and Human dimension (Body, Mind, Heart and Soul). I.e. the behavioral management, neuro management fields are current focus of interest of researchers. Further in future we believe researcher will more focus on other dimensions of human i.e. Heart and Soul and two more filed of research would emerge i.e. Cardio Management and Spiritual Management. Brief Biodata PhD in Human Resource Development, certified Life Coach, licensed practitioner of Neuro Linguistic programming, certified