generationCURE Annual Events Sponsorship Opportunities for 2017 About amfAR amfAR, The Foundation for AIDS Research, is dedicated to ending the global HIV/AIDS epidemic through innovative research. With the freedom and exibility to respond quickly to emerging areas of scientic promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. Through its $100 million Countdown to a Cure for AIDS initiative, amfAR aims to develop the scientic basis of a cure by the end of 2020. About generationCURE generationCURE is a group of energetic young amfAR supporters committed to ending the AIDS pandemic in their lifetime by helping amfAR raise funds for its cure-focused research programs. Since 2011, generationCURE has raised more than $600,000 for amfAR through events in New York City, Los Angeles, and Washington, D.C. In 2015, generationCURE awarded its rst cure-focused research grant. About Our Supporters generationCURE events attract successful young professionals who “socialize with a conscience,” a highly desirable demographic. Each of our events is attended by 300-450 guests from a wide variety of industries, including fashion, nance, media, law, and entertainment. • 85% of generationCURE supporters are aged 25-35. • 90% of generationCURE supporters have received a bachelor’s degree or higher. • The median income of generationCURE supporters is $75,000. generationCURE by the Numbers Twitter 23,700,000 impressions of #amfAR and #amfARgenCURE 9,613 tweets about #amfAR and #amfARgenCURE Instagram 10,400,000 impressions of #amfAR and #amfARgenCURE 456 posts using #amfAR and #amfARgenCURE Total Social Media Impressions 34.1 million On the Cover: Andreja Pejic, Shantell Martin, Kelly Osbourne, Jay Ellis, and Alina Baikova Brian Kelly, amfAR Trustee Jay Ellis, Troian Bellisario, and National Founding Chairman John Cafarelli Riccardo Pozzoli, generationCURE Ambassador Chiara Ferragni, Alessio Sanzogni Michelle Rodriguez generationCURE Annual Events generationCURE Solstice Each June, amfAR’s generationCURE hosts a festive event to celebrate the summer solstice. generationCURE Solstice attracts more than 300 young professionals who enjoy an open bar and silent auction at some of New York City’s most fashionable hotspots. Notable event chairs and celebrity guests of past Solstice events include Lance Bass, Tyson Beckford, Michelle Harper Shimizu, Jessica Hart, Perez Hilton, Mia Moretti, Andreja Pejic, Sara Sampaio, Kit Williamson, and amfAR Trustee Jay Ellis, Chiara Ferragni, and Kelly Osbourne. generationCURE Holiday Party In 2014, generationCURE hosted its first annual New York City Holiday Party at the ultra-exclusive Top of The Standard rooftop lounge. The 2015 Holiday Party was held in the iconic Oak Room at the Plaza Hotel. The evening’s live entertainment, Joelle & the Pinehurst Trio along with DJs Elle Dee and Alexandra Richards, kept guests dancing well into the night. Event Chairs Jay Ellis and Sara Sampaio joined in the revelry. generationCURE’s 2016 celebration moved downtown to Cadillac House. DJs Samantha Ronson and Jilly Hendrix entertained guests, who also enjoyed a silent auction and open bar provided by Moët Hennessy. Event Chairs Jay Ellis, EJ Johnson, and Serayah burned up the dance floor along with other celebrity guests, including Brad Goreski, Yvonne Orji, and Russell Simmons. The Company We Keep amfAR’s generationCURE events offer corporate sponsors a unique opportunity to broaden their customer base, raise their profile, expand markets, and ensure that their message and brand identity are communicated and represented effectively. generationCURE’s events have already attracted an impressive group of corporate sponsors and supporters, including: The Advocate • ALDO • AriZona Beverages • Avuá Cachaça • Barry’s Bootcamp • Cadillac • Diageo Delta Air Lines • Equinox • Ford Models • HBO • Jonathan Adler • Kenneth Cole Productions Kiehl’s Since 1851 • MAC Cosmetics • Mandarin Oriental, New York • Microsoft • Moët Hennessy New York Magazine • Out Magazine • Redken • The Roxy Hotel Tribeca • SoulCycle • The Standard Hotel Starwood Hotels and Resorts • Stuart Weitzman • Tequila Avión • Tito’s Handmade Vodka generationCURE Ambassador Kelly Osbourne and National Founding Chairman John Cafarelli Serayah, EJ Johnson, and Yvonne Orji Sponsorship Opportunities Presenting Sponsor ($40,000) • Inclusion as a Presenting Sponsor in all printed and electronic materials related to the event • Top-level logo inclusion on media wall on the red carpet • Twenty-four tickets to the event • Opportunity for up to two activations at the event (e.g., product placement, fashion tableau, etc.) • Opportunity to contribute to the event’s silent auction • Onstage recognition during program • Prominent mention and boilerplate inclusion in relevant event press releases and tip sheets • Corporate logo displayed on video screens at various points during event (where applicable) • Top-level corporate logo placement on event page on www.amfar.org • Listing on corporate sponsor page on www.amfar.org • Integration into amfAR’s social media plan surrounding the event Signature Sponsor ($25,000) • Inclusion as a Signature Sponsor in all printed and electronic materials related to the event • Logo inclusion on media wall on the red carpet • Ten tickets to the event • Opportunity for one activation at the event (e.g., product placement, fashion tableau, etc.) • Opportunity to contribute to the event’s silent auction • Onstage recognition during program • Mention in relevant event press releases and tip sheets • Corporate logo displayed on video screens at various points during event (where applicable) • Corporate logo placement on event page on www.amfar.org • Listing on corporate sponsor page on www.amfar.org • Integration into amfAR’s social media plan surrounding the event Associate Sponsor ($15,000) • Inclusion as an Associate Sponsor in all printed and electronic materials related to the event • Six tickets to the event • Opportunity to contribute to the event’s silent auction • Onstage recognition during program • Mention in relevant event press releases and tip sheets • Corporate logo displayed on video screens at various points during event (where applicable) • Corporate logo placement on event page on www.amfar.org • Listing on corporate sponsor page on www.amfar.org • Integration into one-two Tweets on amfAR’s Twitter account surrounding the event Series sponsorship opportunities are also available. amfAR Chairman Kenneth Cole and Russell Simmons DJ Samantha Ronson Perez Hilton and Andreja Pejic The Dolls Elle Dee, Alexandra Richards, and guest Dean and Dan Caten amfAR Chairman Kenneth Cole, Simone Missick, Yvonne Orji, amfAR Trustee Jay Ellis, Naturi Naughton, Mia Jordan, and Serayah Joelle and the Pinehurst Trio Mia Moretti, Leandra Medine, and Chelsea Leyland Christian Siriano, Brad Walsh, and guest Mia Moretti and Margot of The Dolls Sara Sampaio Ryan Serhant and Emilia Bechrakis Jessica Hart generationCURE Ambassador Kelly Osbourne generationCURE Solstice amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. Launched in 2014, amfAR’s Countdown to a Cure for AIDS initiative is aimed at developing the scientic basis of a cure by 2020. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacic. TREAT Asia has become a model for regional collaboration on treatment preparedness, education, training, and clinical research. Through its GMT Initiative, amfAR provides nancial and technical support to research teams and community-based advocates to investigate interventions that reduce the spread and impact of HIV among gay men, other men who have sex with men, and transgender individuals (collectively, GMT) in developing countries. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS. Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic. KENNETH COLE Chairman of the Board MATHILDE KRIM, PH.D. Founding Chairman KEVIN ROBERT FROST Chief Executive Officer SHARON STONE Global Campaign Chair MILUTIN GATSBY Global Fundraising Chairman Press Sponsorship Bennah Serfaty Nicole Carlotti [email protected] [email protected] +1 (212) 806-1607 +1 (212) 806-1615 www.amfar.org.