GGGlobsyn Management ConferConferConfereeencencence Proceedings December 11-12, 2020 Business Resilience in The Post COVID-19 World Role of Integrated Management Editors: Dr. Tanusree Chakraborty & Dr. Sabyasachi Dasgupta Globsyn Business School, Kolkata ISBN Number : 978-93-5407-031-0 Table of Contents Globsyn Management Conference 2020 Patron-in-Chief's Desk ........................................................................................................................................ i Welcome Note.................................................................................................................................................... ii Section I : Marketing 1. A Conceptual Model to Understand Relationship Between Customer Engagement and Emotional Attachment Lopamudra Ghosh & Isita Lahiri ........................................................................................................... 1 2. Brand Management of Fast-Moving Consumer Goods Post COVID-19 Pandemic Swapna Datta Khan ............................................................................................................................... 5 3. Customers’ Attitude and Purchase Intention Towards Private Label Brands and National Brands of Men’s Apparel Rabin Mazumder, Swati Mukherjee & Pritha Ghosh .......................................................................... 10 4. The Role of Blockchain Awareness to Improve Business Resilience in Post COVID-19 World in the Areas of Cryptocurrencies, Payment Gateways, Smart Contracts, Digital Accounting and Regulatory Networking for the Supply Chain Sector of Malaysia Anthony Vaz, Shaheen Mansori, Reynold Tom Fernandez & Premkumar Rajagopal ....................... 17 5. “CSR” Giving Marketing, the Positive Push Madhubanti Das & Abhijit Pandit ....................................................................................................... 26 6. Changing Preferences of Customers’ Choice of Online Apparel Shopping in The Post Pandemic Era in West Bengal Archana Sharma, Gairik Das & Jayjit Chakraborty .......................................................................... 37 7. Concept of Lifestyle and its Interdisciplinary Aspects Shamik Pal ............................................................................................................................................ 40 8. Awareness of Green Marketing and its Influence on Buying Behaviour of Consumer: Special Refernce to Consumer Durables Swati Shaw & Isita Lahiri .................................................................................................................... 44 9. A Study on the Determinants of Compulsive Buying Behaviour Subhamoy Chattopadhyay ................................................................................................................... 48 10. Impact of COVID-19 Pandemic on Music Industry: An Exploration Harsha Sharma, Neha Megotia, Subham Ghose Roy, Surabhi, Tiyasa Samanta & Saurav Shaw..... 50 11. Impact of COVID-19 Pandemic on Women Entrepreneurs: An Indian Study Sanjana Santra, Sayan Kumar Das & Suchona Biswas ...................................................................... 55 Table of Contents Globsyn Management Conference 2020 12. Crisis: An Opportunity or a Threat? Roshni Srivastava, Soumya Halder, Anirban Chakraborty, Swapnil Dutta, Arjun Chakraborty & Debjoity Das ..................................................................................................... 59 13. Corporate Social Responsibility Shalu Pandey, Aishwarya Mishra, Shreya Dutta, Sudeshna Hazra & Soumita Chakraborty ........... 65 14. Impact of COVID-19 on Construction Industry in India Md Minhajul Islam Molla ..................................................................................................................... 70 15. EdTech Industry – Prospect for New Startups in India in the Post COVID-19 Era Uddipan Dey, Niva Sau, Krishnendu Dey, Ritwika Paul, Souvik Bose & Anirudh Chowdhury........ 78 16. Impact of Corporate Social Responsibility on Creating Brand Awareness with Key Stakeholders Akash Sarkar, Arindam Saha, Debasmita Ghatak, Jyotiska Roy Barman, Siddhartha Goswami & Sritam Mukherjee .......................................................................................... 85 17. Consumer's Preferences: A Study on Kirana Store vs Online Store during COVID-19 Pandemic Argho Chakraborty, Angana Ghosh, Md Saimullah & Priyanka Shaw ............................................ 91 18. The Avalanche Process: Generate Revenue with Zero-Cost Advertisement Agni Sankar Chakraborty & Anik Dutta ............................................................................................ 97 Section II : Economics & Finance 19. Determinants of Corporate Governance Disclosure Index of Few Selected Indian Banks Sujoy Kumar Dhar .............................................................................................................................. 100 20. Banking Fraud and The Indian Banking System: Sustainability Issues Ishani Chakraborty, Saboohi Naseem & Debaprasad Chattopadhyay ........................................... 114 21. Lives and Livelihoods of the Marginalised: Exploring the Recovery Mechanism Through Social Protection and Inclusive Growth Framework for COVID-19 Crises Sonal Mobar Roy ................................................................................................................................ 118 22. Rural Non-farm Income as Sustainable Livelihood Strategy for Farming Community: A Study in Selected Villages of West Bengal Rupam Mukherjee ............................................................................................................................... 123 23. Economic Thought for Poverty Eradication During Crisis Like COVID-19 Samrat Ray .......................................................................................................................................... 128 Section III : General Management 24. Financing the Innovation: A Case Based Study on Serum Institute of India Arundhati Banerjee ............................................................................................................................. 132 Table of Contents Globsyn Management Conference 2020 25. Role of Integrated Management Indrajit Sen.......................................................................................................................................... 136 26. Unintended Consequences of Lockdown: COVID-19 and Its Psychological Impact on Students Malika Sharma & Anusree Bose ........................................................................................................ 140 27. Sustainability and Resilience : The World Post COVID-19 and The Role of Technology Rupa Paul & Abhijit Pandit ............................................................................................................... 147 28. A Comparative Study on the Factors Affecting the Selection of TV Channel Packs of DTH/Cable Services Ram Kumar Singh & Shuvendu Dey .................................................................................................. 153 29. Business Resilience for Business Continuity in The Post COVID-19 World Sayoni Halder & Bidisha Saha .......................................................................................................... 159 30. Resilience Strategies of Supreme Sectors of Economy V. Pavithira & N. Dhavaneeswaran ................................................................................................... 164 31. Understanding Competitive Advantage for Companies Being Business Resilient in Times of Pandemic Priyanka Gupta & Pranamya Das ..................................................................................................... 168 32. A Study on the Role of Board of Control for Cricket in India (BCCI) in Managing International Cricket Tournaments During COVID Era Deepa Meel ......................................................................................................................................... 176 33. Evolution of Strategic Indian Defence: In-Depth Analysis of Decisive Impulse Behind a Radical Shift From “Ship to Mouth Economy” to “Self-Reliant Defence Nation” Parul Mehta ........................................................................................................................................ 180 34. Oil Industry: The Great April Crash and Industry Resilience in Pandemic Aditya Tiwari, Nagma Nasreen, Nikita Sharma & Soumya Priyadarshi.......................................... 186 35. Status of Hospitality Industry in the COVID-19 Era Aditi Bhattacharya, Anju Shaw, Manisha Sah, Shreyasi Sil, Swagata Bera & Suman Mondal...... 190 36. Business Resilience of Automotive Industry During Pandemic Abhishek Pradhan, Chandan Jana, Gourav Kumar Shaw, Harsh Singh, Pranamya Das & Swarup Kumar Hazra ............................................................................................ 196 37. Emotional Intelligence and the Investor’s Investment Behavior in the Times of COVID-19 Ankita Bose & Arpan Pal ................................................................................................................... 201 38. Sustainable & Eco-Tourism: A Journey Towards Better Future Shahla Rofiya, Sheuli Banerjee, Priyanka Joarder, Sonia Ghosh & Mritunjay Kumar Sharma .... 209 39. Economic and Emotional Sustainability of Dance During Pandemic Sanchari Chakraborty.......................................................................................................................