ISSUE 179 FEBRUARY 2017 WWW.MOBILEBEAT.COM PLUS: Finding Decoding the YOUR Millennial Bride Way to Weekday Success DON’T MISS IT! EVEN MORE FEATURED PRESENTERS INSIDE Famous Stages ................. www.famousstages.com ........ - Electro-Voice .................... www.electrovoice.com ........... - PLAYLIST Finding YOUR Way to Weekday Success THE WEEKDAY GAME ................................................... 6 Full Time: Key to Unlocking Weekday Gigs? By Rob Johnson FEATURE ..................................................................... 8 The Singing Thing By Steve Sharp WEDDING BEAT ......................................................... 10 Time on Your Side By Staci Nichols ADVERTISERS Blizzard Lighting www.blizzardlighting.com 21 MBLV21 ......................................................................12 By the Numbers Customer Manager Pro www.customermanagerpro.com 17 By Matt Radicelli DigiGames www.digigames.com 7 DJ Intelligence www.djintelligence.com/mb 27 MBLV21 ......................................................................14 DJ Trivia www.djtrivia.com 23 Paul Oakenfold By Ryan Burger Electro-Voice www.electrovoice.com 3 Famous Stages www.famousstages.com 2 MBLV21 ......................................................................16 Frankenstand www.frankenstand.com 35 Sonny Ganguly of Wedding Wire By Ryan Burger Gitomer Learning Academy www.jeffreygitomer.com 23 Innovative LED www.innovativeledsales.com 19 FEATURE ................................................................... 20 JammText http://jammtext.com 15 Decoding the Millennial Bride MBLV21 - Peavey DJ Takeover www.mobilebeatlasvegas.com 37 By Matt Martindale Mobile Beat Cruise www.mobilebeatcruise.com 29 PLAY SOMETHING WE CAN DANCE TO! ....................... 26 Mojo Photobooth www.mojophotobooth.com 15 Building Your Balance of Goodwill Odyssey Innovative Designs www.odysseygear.com 11 By Jay Maxwell PSWCDT Book www.mobilebeat.com/store 27 BRILLIANT DEDUCTIONS ........................................... 28 QSC www.qsc.com 9 Fixing Business “Boo-Boos” - Part 1 RCF www.rcf-usa.com 5 By Mark E. Battersby Snapden www.snapdenphotobooths.com 25 DJ SHOPPER .............................................................. 30 Speed Quizzing USA www.speedquizzingusa.com 17 What’s New at NAMM Stage Spot www.stagespot.com 25 By Dan Walsh and Ryan Burger TECH TALK ................................................................ 32 A Primer on Digital Signal Processing By Robert Lindquist INSIDE THE INDUSTRY .............................................. 34 LA Photo Party By Ryan Burger Publisher Gear Editor Editorial Assistant / EYE CANDY ................................................................ 35 Ryan Burger Jake Feldman Writer Mobile Beat DJ Bands Light Up the Crowd Circulation Manager Rebecca Burger By Ryan Burger Editor-in-Chief Kitty Harr Events Director Emeritus Dan Walsh Michael Buonaccorso THE LAST WORD ........................................................ 36 Use Your Story to Connect TO ADVERTISE IN MOBILE BEAT OR EXHIBIT AT A MOBILE BEAT EVENT, CALL 515-986-3344 x300 OR EMAIL [email protected] By Jason Weldon 4 MOBILE BEAT • FEBRUARY 2017 RCF .................................. www.rcf-usa.com ................... - THE WEEKDAY GAME Full Time: Key to Unlocking Weekday Gigs? By Rob Johnson THE WEEKDAY GAME PRESENTED BY How to Fill Your Calendar with Cash Full Time: Key to Unlocking Weekday Gigs? GOING FULL TIME TO GET THE MOST OUT OF WEEKDAY OPPORTUNITIES By Rob Johnson One of the reasons many people ciently. I set goals as to how much I need he theme of my article is give for NOT going full-time is they have to make and then I work hard enough to T always something regarding insurance and benefits with their full-time bring in that much (or likely more). Midweek money. There is a LOT job. They have a good salary. They like their There are all kinds of opportunities of money to be made during the job. They like the guaranteed income. All out there to increase your bottom line of these might be great and valid reasons week. Obviously you need to with midweek money. Corporates, bars, but they might also be barriers keeping nightclubs, schools, churches, hotels, have the flexible schedule to be you from expanding your potential. I have resorts, restaurants, assisted living facili- able to take on this type of work. been self-employed for over 17 years ties, camps, after school programs, parks now and I have great and recreation programs, malls and trade health insurance and shows are just a few of the opportunities benefits. I like my “job.” for extra work. I have a “guaranteed The work is there. The opportunities income”—I just have to are there. If you are looking at making work hard for myself to the move, or if you have already made guarantee it. I also have the move and are looking for more ideas, the freedom and flex- contact me anytime. I have networked ibility to do whatever I with thousands of performers over want, whenever I want. the years and can likely give you some I work hard. The harder valuable insight. I also love learning from I work the more money others as everyone has new ideas and I make. I also play hard. ways of doing things. I travel and spend a lot I will be doing a seminar on this in of time with my three Las Vegas at Mobile Beat on Wednesday sons. I didn’t miss any of March 15th at 1 pm. It is sponsored by their sporting or school DigiGames and will have a focus on Trivia activities. You can’t put and GameShows but it will cover much a price on that. more and even open it up to hear ideas The biggest hurdle from those in attendance. DigiGames will in going full-time and also be giving away the Grand Prize of a deciding to work on trip to the MBLV22 in 2018, AND a spot midweek events is on the upcoming Mobile Beat DJ Cruise taking that initial risk; sponsored by DigiGames. (I will be the If you have a full time job it MIGHT be “cutting the cord,” so to speak. I have talked Entertainment Director on the cruise. It’s tough to book these shows. Will you have to many individuals who just couldn’t see going to be a lot of fun!) themselves taking the risk. These same the time to do the events? Will you have Let me know what you think. We can people work 40 or more hours every the time to go out and find these events? If work together to make the industry the week, generating income for someone you do an event during the week at night, best it can be! will you be able to make it to work the next else. I don’t work even close to 40 hours morning? These are all things you need most weeks. I work smarter and more effi- to consider. When I first started booking midweek money shows I had a full time Rob Johnson has hosted trivia parties and game shows for over 17 years. He is the current job and had to work every morning. Once spokesperson for DigiGames and uses their equipment exclusively. He has performed throughout I started to see the potential earnings it the United States, Europe and the Caribbean. Rob is the owner of The Music Man, Inc. and performs was clear to me that my “hobby” would comedy stage hypnosis shows as The Hypno Man. He has also presented his “Midweek Money” soon out-produce my “profession.” That’s seminar at many conferences and conventions, including Mobile Beat, WEDJ, Wedding MBA and when I decided to make my hobby into various ADJA events. If you would like Rob to speak at your local event or demonstrate DigiGames my profession. It was the best decision I gear to your group, contact him at 701-710-1657 or [email protected]. Don’t hesitate to contact ever made for my family. Rob if you are looking for ways to increase your bottom line and put more money in your pocket. 6 MOBILE BEAT • FEBRUARY 2017 DigiGames ....................... www.digigames.com ............. 888-874-8427 FEATURE The Singing Thing By Steve Sharp FEATURE The Singing Thing RECONSIDERING THE WEEKDAY CLASSIC: KARAOKE HOSTING By Steve Sharp Since then, I've done various bar scenarios. The good news is that there are hosting jobs, some cool fill-in work (you a number of great karaoke choices for PC don't get sick of the venue, and they or Mac, most, if not all of which offer free don't get sick of you), and some GREAT demos. corporate work as well. I also network with Other apps that you'll want to know other DJs, marketing karaoke either as a about: rippers that will take CD+G discs stand-alone or add-on, as LOTS of DJs get and turn them into computer-based had no intention of becoming a asked about karaoke, but don't actually MP3+G files, file managers, zipping and karaoke host. I've been in the offer it. This can be a great market, if you unzipping tools, and possibly ones to help I commit to doing it. D.J. business since before anyone you assemble songbooks. Lighting? Some love it, some don't really even thought of it as a KARAOKE CONSIDERATIONS care—this one's up to you. Earlier, I talked business, and have done a lot of If you're looking to expand into karaoke, about differentiating your show from different things, along the way. here are some things you should others; lighting is one way to do that. understand. In 2004, I was brought in to do And what about the legality of Hosting karaoke is pretty different karaoke materials? There are so many product rep work for Hercules brand of from DJing. If you're big on MCing and D.J. controllers, at a time when there were things to consider, they would easily being alpha leader with an ego, hosting fill an entire article. But the two primary very few controllers in the marketplace. karaoke may not be for you. It's far bigger Through this, I got familiar with Virtual D.J. legal methods for karaoke content are: on interaction; great people skills are a streaming karaoke ”rental” services, and One of the most remarkable things about MUST.