Case Study TV Programming August 2014 Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.comwww.ipsos.com/mediact/mediact 2 Consumer decision-making in TV channels Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact 3 Pick Me! To diagnose and build stand out and appeal Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact The Blacklist is a newer series but performs well with both viewers and non- viewers. It scores as well as NCIS – the top US ratings series now in its 11th season. 4 Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact When audience share is taken into account, The Blacklist shows high potential for increase while NCIS is saturated. 5 Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact The phenomenon of Where are we going, Dad? - With only one series in, this programme has moved straight to high viewership and share – will it be able to hold onto that position? 6 Perfect Dating Laugh out Loud Life Exchage Palace Empresses in the Palace First Time Potential The Palace: the Lost Daughter Index Scarlet Heart 2 If You Are The One iPartment Dream Show Iam A Singer Economic News Happy Camp Focus Today Where are we going, Dad? News Simulcast Performance Index 8.2 3.5 Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact 7 Love Me! To diagnose and build engagement through emotional response and share of attention Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact High engagement amongst viewers for cult series The Walking Dead. 8 Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact 9 Share Me! To build successful monetisation strategies by building revenue and audience Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact There is high intention to view again, but more could be done to increase audience and monetise. 10 Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact In Summary 11 . The PLSme! model shows how TV shows perform in each of three key strategic areas ▫ Pick Me! Are they being chosen? How much potential do they have? How do they compare with other similar series, successful series or series that have been around for a longer time? ▫ Love Me! Are audiences engaging with the series? Diagnostics and drivers of Love Me! enable you to see if the drivers of engagement are storylines, characters, actors etc. ▫ Share Me! These scores cover key aspects of monetisation potential: ▫ Direct and indirect revenue either through payment or advertising ▫ Direct and indirect audience generation, either through repeat viewing or bringing new audiences through sharing ▫ Diagnostics across these core economic dimensions can direct effort towards, and capitalise on, social media and other opportunities ▫ Tracking TV shows using the PLSme! model enables networks to build a series of norms against which to track the progress of new series against KPIs, and to evaluate and improve current programming. Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com/mediact Thank you [email protected] Strictly Confidential: If you are interested in learning more, please contact e: [email protected] www.ipsos.com www.ipsos.com/mediact/mediact .