cartoon digital 6-8 December 2016 Munich (Germany) Creating Entertainment for Connected Screens Top speakers • Market trends • Case studies • Networking www.cartoon-media.eu pitching event for animated transmedia projects cRtOn 3 29 31 May 2017 www.cartoon-media.eu PARTNERS CARTOON DIGITAL IS ORGANISED BY WITH THE SUPPORT OF IN COLLABORATION WITH CARTOON IS SPONSORED BY 3 Ilse Aigner Bavarian State Minister of Economic Affairs and Media, Energy and Technology Deputy Minister-President of Bavaria Dear Cartoon Digital Seminar Attendants, n behalf of the Bavarian Government I warmly welcome you to Cartoon Digital in Munich, Bavaria’s cosmopolitan capital. O It has been a long-standing tradition to host a cartoon program event here in Munich. Munich is just the right venue: the local television stations and producers, special service providers for VFX and animation, the renowned University of Television and Film Munich (HFF) as well as other elite universities and, last but not least, an active and innovative games industry make Munich a first class location for animation film and television productions in Germany. The State of Bavaria with its film funding program run by the FilmFernsehFonds Bayern (FFF Bayern) contributes highly towards maintaining this leading position. The FFF Bayern disburses funding totaling 33 million — 4.7 million € of this funding is specifically allocated to the technically highly demanding and staff-intensive VFX and animation services and to international co-productions. In addition, there is a program that is dedicated to the games industry in Bavaria. This program will be further extended in the following years, and other media innovations will also be funded in future. As our world is increasingly connected, Cartoon Digital this year will address how new media and new uses have transformed the way children engage in programs and brands. We will look into the strategies of animation producers, game companies, digital publishers, global broadcasters as well as VoD and SVoD platforms and how they benefit from these new opportunities. Case studies, new initiatives and hot topics like VR and AR will show a variety of new ideas for animation programs. We are particularly glad about the high caliber line-up of international speakers from Europe, the USA and Mexico. Our common goal is to create an environment in which creative ideas can arise and find their audiences. I hope you all have an interesting and successful experience in attending this seminar! 4 Marc Vandeweyer General Director of CARTOON ver the years Cartoon Digital has always tried to enlighten animation producers on the new developments in the digital world that can impact the writing, production, financing and distribution of their O animated TV series and animation films. And for this last Cartoon Master of the year, we have convened a prestigious line-up of 26 forward-thinking speakers from Europe, the USA and Mexico to explain how animation producers can benefit from providing multiple content to multiple platforms. Embracing the challenges led by the new ways kids consume programmes and expect to be entertained today will feature high on the agenda. We will look in particular at how leading broadcasters are creating new online programmes and also how animation producers are re-focusing their activities to integrate online routes to expand their brands and monetize their content better. The significant offer provided by Video, VoD and SVoD platforms in Europe, the USA and Mexico will also be a focus of this year’s edition with real case studies attached. New synergies, partnerships with publishers, game companies and creative play leaders like LEGO and Ravensburger will offer food for thought whilst Virtual reality and Augmented reality the hot topics of the year will be largely presented. We wish to thank our long-standing partners Creative Europe/MEDIA and Bayerisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie here in Munich for their support to animation professionals. We wish participants a great event where we hope you will acquire new skills, enlarge your networking base and fine-tune your digital projects. 5 INFORMATION Eurostars Grand Central Vi Vadi Hotel Alter Hof Paulaner Im Tal 6 THE VENUE ORGANISATION COMMITTEE Eurostars Grand Central **** Arnulfstr. 35 CARTOON 80636 Munich Marc Vandeweyer Yolanda Alonso T (49) (89) 516 57 40 Joëlle Kesenne Julie Liamin Hélène Mambourg Stéphanie Siegels Fouzia Arrouj Elodie Wattiaux Av. Huart Hamoir 105 1030 Brussels - Belgium T (32) (2) 242 93 53 HOTELS [email protected] www.cartoon-media.eu Eurostars Grand Central **** Arnulfstr. 35 80636 Munich T (49) (89) 516 57 40 Vi Vadi Hotel *** Marsstr. 6-10 SERVICES 80335 Munich T (49) (89) 54 51 90 Technical supplier Neumann & Müller Wettersteinstraße 1 82024 Taufkirchen/Munich T (49) (89) 500 36 10 [email protected] SOCIAL ACTIVITIES www.neumannmueller.com Welcome Dinner – Tuesday 6 December Alter Hof Alter Hof 3 80331 Munich T (49) (89) 242 43 73 Farewell Dinner – Thursday 8 December Paulaner Im Tal Tal 12 80331 Munich T (49) (89) 219 94 00 7 PROGRAMME TUESDAY 6 DECEMBER 13:00 Lunch with all participants 14:20 Opening words Speakers: Yolanda Alonso (CARTOON) Daniel Curio (Bavarian Ministry of Economic Affairs and Media, Energy and Technology) 14:30 – 15:15 Keynote speech on entertaining kids today Lucy Murphy is Head of Kids Content at Sky. She is overseeing the children’s section of Sky’s on demand library and involved with the development of Sky’s new kids app. She shares the belief that kids matter and that they deserve the very best content provided in the most direct and engaging way. Sky is Europe’s leading entertainment company, serving 21 million customers across 5 countries: UK, Ireland, Germany, Austria and Italy. Speaker: Lucy Murphy (Sky) Moderator: John Lomas-Bullivant 15:15 – 16:15 Crafting together the future of interactive entertainment A new generation of interactive producers working in games and VR is developing writing tools and new economic models to further partnerships with the animation community. Cooperation opportunities will be presented. Speakers: Stefan Kreutzer (Remote Control Productions) Sylvain Joly (apelab) Moderator: Christophe Erbes 16:15 – 16:45 Coffee break 16:45 – 17:30 YouTube welcomes innovation Engaging your audiences to build brands on YouTube requires an innovative approach that content creators need to grasp. The inner workings of YouTube and analytics provided by the platform to ensure successful programming strategies will be described. Speaker: Cédric Petitpas (Google) Moderator: Christophe Erbes 19:30 Welcome Dinner at Alter Hof Restaurant 8 WEDNESDAY 7 DECEMBER 9:00 – 10:15 Exciting innovation and digital developments from kids’ broadcasters Platform launches including app development, games and web content, hybrid and new formats, shortform projects, webisodes… Entertaining kids in this new digital age is reaching new heights as demonstrated by 3 leading broadcasters in the field. Speakers: Rachel Bardill (CBeebies - BBC Children’s) Christine Reinaudo (France Télévisions) Orion Ross (The Walt Disney Company - EMEA) Moderator: Christophe Erbes 10:15 – 10:45 Coffee break 10:45 – 11:30 Ravensburger: Let’s play! In Labs like the In-house “MakeLab”, Ravensburger is exploring and creating new concepts and ways for cross platform, digital play and storytelling. Michael will share insights about context, methods, digital, stories and products. Ravensburger is a leading international player in puzzles, games and activity products, and the leading publisher of children’s and youth books in the German-speaking region. Their “tiptoi” products can be found in almost every second kids’ house in Germany, and the “Spielland” has been voted family-friendliest theme park in Germany. Speaker: Michael Rueger (Ravensburger) Moderator: Christophe Erbes 11:30 – 12:00 Azoomee: A new VoD kids’ platform Azoomee, the new kid on the block in the UK, launched early 2016. The multimedia platform is for primary school-aged kids and its motto is ”Watch, Learn and Play” in a safe environment, devoid of in-app purchases and ad-selling to children. It features curated tutorials, shows and games and should interest animation producers. Azoomee can be downloaded on any mobile device and is also available on all O2 kids tablets in the UK for free. Luca will talk about how content is acquired and what he looks for in the digital space. Speaker: Luca Fiore (Azoomee) Moderator: John Lomas-Bullivant 12:00 – 12:30 TV and Digital: A finer and thiner borderline Figures and trends in consumption on TV vs. Internet and in particular impact of YouTube and SVoD platforms, moves from major entertainment groups to drive audience engagement in a multi-platform context with content more prevalent than ever, growing content into 360° brands… A summary of how multi-content in a multi-platform world is shaping the future of TV. Speaker: Avril Blondelot (Médiametrie / Eurodata TV Worldwide) Moderator: John Lomas-Bullivant 9 12:30 – 13:00 Available Funding under Creative Europe/MEDIA programme How can producers successfully file an application under Creative Europe/MEDIA funding schemes for development,TV programming and video games. Speaker: Ingeborg Degener (Creative Europe Desk München) Moderator: Christophe Erbes 13:00 – 14:25 Lunch 14:30 – 15:15 How digital kids connect with brands: Industry examples (1st part) The digital media landscape is being completely transformed by the centennial generation. With kids’ Internet usage growing exponentially, brands can no longer ignore the vital under-13 audience. This age group has grown up with technology at their fingertips and wields enormous power over their parents’ purchasing decisions. How can brands and content owners safely connect and engage with a generation who are accustomed to so many media touch points? Dylan gives a rare insight into the minds of this fascinating audience and shares some success stories where IP owners have been able to cut through the noise and captivate a new generation of fans.