Idaho Commission for Libraries Make It at the Library Year 2 Workshop #1 Clip Report March 31, 2014 OVERVIEW COMMposition leveraged ICfL’s first “Make It at the Library” Year 2 workshop Feb. 24-25 to garner earned media coverage of the effort throughout Idaho. The agency created a media alert highlighting the visual opportunities presented by the BrickLab and DiscoverE! Kit projects for TV stations. It also retained a professional photographer to capture images of each library’s team to help localize the story in markets throughout the state, and then made them available via Flickr at http://www.flickr.com/photos/commposition/collections/72157641620897525/. COMMposition pitched the story to daily and weekly newspapers statewide via phone and then emailed them links to photos of local library staff at the workshop, photo captions, and an existing press release regarding Year 2 that ICfL had recently disseminated. RESULTS News Media Outlet Date/Time Market Impressions Ad Value KTVB-TV Channel 7 Feb. 25 @ Treasure Valley 44,915 $1,099.19 5:25 p.m. KTVB-TV Channel 7 Feb. 25 @ Treasure Valley 44,915 $4,004.20 5:29 p.m. KTFT-TV Channel 38 Feb. 25 @ Magic Valley 7,955 $465.61 5:25 p.m. KTFT-TV Channel 38 Feb. 25 @ Magic Valley 7,955 $1,696.16 5:29 p.m. KTVB.com Feb. 25 N/A 12,505 TBD NWCN.com Feb. 25 N/A TBD TBD Aberdeen Times March 5 Aberdeen 1,000 $372.00 Idaho State Journal March 9 Pocatello 18,500 $310.77 Boise Weekly March 26 Treasure Valley 32,000 $1,714.00 BoiseWeekly.com March 26 N/A TBD TBD 169,745 $9,661.93 COMMPOSITION PUBLIC RELATIONS MAKE IT AT THE LIBRARY YEAR 2 WORKSHOP #1 CLIP REPORT MARCH 31, 2014 • PAGE 2 OF 3 ANALYSIS • Demand for photography o The Aberdeen Times and Boise Weekly published images captured by photographer Alex Couey. o Curiously the Idaho State Journal did not run one of our supplied photos along with its March 9 story. • Coverage in multiple markets o Earned media placements in three out of the four regions represented by the 11 participating libraries. o Coverage secured in the Treasure Valley (served by Year 1 participants Ada Community Libraries and the Meridian District Library), the Magic Valley (served by Year 1 participant Gooding Public Library and Year 2 participants Buhl Public Library, Jerome Public Library, and Twin Falls Public Library), and Eastern Idaho (served by Year 1 participant Snake River School Community Library and Year 2 participants Aberdeen District Library and Portneuf District Library). o The only glaring omission is North Idaho. • Room for improvement o A couple factors hampered our results beyond Boise. Although we culled the images, in hindsight it would be best to identify the single-best image for each media outlet. We also learned via follow-up calls that most editors were not comfortable with downloading images from Flickr and other photo websites and would prefer the images were emailed directly to them. o Our email fulfillment was lengthy and more complicated than necessary, so we need to simplify our communications. Next time COMMposition will craft a customized photo release consisting of a headline, extended caption, contact info, and one attached photo. o In the future we should leverage any Boise TV coverage by pitching the stories to network affiliates in other markets: – KBOI (CBS) — KIDK in Idaho Falls; KLEW in Lewiston; KREM in Spokane; KMVT in Twin Falls – KTVB (NBC) — KPVI in Pocatello; KHQ in Spokane – KIVI (ABC) and KNIN (FOX) — KIFI (ABC) and KXPI (FOX) in Idaho Falls; KAYU (FOX) and KXLY (ABC) in Spokane o On an ongoing basis, we should encourage participating libraries to forward photography of noteworthy projects resulting from the Make It at the Library program to COMMposition and/or the editors of their local papers. COMMPOSITION PUBLIC RELATIONS MAKE IT AT THE LIBRARY YEAR 2 WORKSHOP #1 CLIP REPORT MARCH 31, 2014 • PAGE 3 OF 3 ANALYSIS • Room for improvement (cont.) o Meanwhile, it is not too late to pitch participating library staff to TV talk shows in their markets: – Boise — KIVI (in studio on “Good Morning Idaho”) and KTVB (live remote during morning newscast; in studio interview at noon and/or 4 p.m.) – Idaho Falls — KIFI’s “Local News 8 This Morning” – Twin Falls — KMVT’s “Rise & Shine” morning show and noon newscast – Spokane — “KHQ Today Show” or KXLY’s “Good Morning Northwest” January 24, 2014 FOR MORE INFORMATION: Erica Compton, [email protected], 208.639.4144 Teresa Lipus, [email protected], 208.334.2150 Tony Harrison, [email protected], 208.880.9814 ***** MEDIA ALERT ***** Maker movement in Idaho libraries expands in year two GREAT Two-dozen librarians from across the state will be assembling BrickLab VISUALS and Discover E! Kit projects in downtown Boise today and tomorrow — more than doubling the maker movement’s presence in Idaho libraries. WHO The Idaho Commission for Libraries (ICfL), staff from 11 public libraries from throughout the state, and trainers from PCS Edventures with the financial support of the Institute of Museum and Library Services. WHAT The first of three workshops for year two of the ICfL’s “Make It at the Library” project designed to create makerspaces in libraries throughout the Gem State. WHY The ICfL is providing the necessary materials and training to implement creative, STEAM-based programming for tweens and teens that encourage the use of new technologies and tools. (STEAM education is similar to STEM learning but also recognizes the importance of the arts.) WHEN The visually compelling opportunities — when participants will be building BrickLab and Discover E! Kit projects — are: • Monday Feb. 24 from 10:15 a.m. to 11:45 a.m. • Monday Feb. 24 from 1:15 p.m. to 4 p.m. • Tuesday Feb. 25 from 8:30 a.m. to 11:45 a.m. WHERE In the River Room at the ICfL, 325 W. State St. in downtown Boise. RE: ICFL The Idaho Commission for Libraries assists libraries to build the capacity to better serve their clientele through support of statewide databases and online resources, continuing education, consulting, programming, early literacy skills, and building library community. To learn more about the ICfL, visit Libraries.Idaho.Gov. # # # Boise The Idaho Commission for Libraries assists libraries to build the capacity to better serve their clientele. NEWS RELEASE For Immediate Release: February 10, 2014 Information Contacts: Erica Compton, Idaho Commission for Libraries, 208-334-2150 or [email protected] Sue Walker, Idaho Commission for Libraries, 208-334-2150 or [email protected] Teresa Lipus, Idaho Commission for Libraries, 208-334-2150 or [email protected] Maker Movement in Idaho Libraries Expands in Year Two BOISE, ID –“Makerspaces bring people together to collaborate, create, design, and share resources and knowledge,” said Ann Joslin, Idaho’s State Librarian. “By providing materials and tools, instruction in the use of new technology, and an environment that supports the creative process, libraries are powerful equalizers that level the playing field for their users who may not otherwise have access to these hubs of community engagement.” The Idaho Commission for Libraries’ pilot project to implement makerspaces in public libraries across Idaho, “Make It at the Library,” had a successful and exciting first year. In 2013, five libraries including Ada Community Library; Community Library Network, Hayden; Gooding Public Library; Meridian District Library; and Snake River School Community Library, Blackfoot fully embraced “making” and pushed the boundaries of programming with tweens and teens—exceeding expectations and demonstrating innovation and drive in the implementation of the project. The Commission is pleased to announce that the following six libraries from around the state have been invited to participate in the second year of the project: • Aberdeen District Library • Buhl Public Library • East Bonner County District Library, Sandpoint • Jerome Public Library • Portneuf District Library, Chubbuck • Twin Falls Public Library Each of these libraries has committed two staff to participate in the year-long project, which encourages the use of new technologies and provides the necessary materials and training for library staff to implement creative, STEAM-based (science, technology, engineering, arts, mathematics) programming. Tools will include state-of-the-art robotic, 3D printing, e-textile, and engineering resources. Libraries from the first year of the project have also committed one new staff member to participate in the second year in order to expand programming in their libraries. “We welcome these new staff members to the project and look forward to watching the learning, the making, and the creativity start to happen,” said Erica Compton, project coordinator at the Commission. 325 West State Street. Boise, ID 83702 PH 208.334.2150 . TOLL FREE 800.458.3271 . FX 208.334.4016 Commission staff has been asked to share our Make It experiences at a number of events, including two national library conferences, a National Afterschool Alliance webinar, a National WebWise conference, and an international Innovation in U.S. Libraries video conference broadcast into the U.S. Embassy in Paris and relayed to Germany. Visit http://libraries.idaho.gov/presentations to see archives of the presentations. For more information on the project visit http://libraries.idaho.gov/make-it-at-the-library and www.facebook.com/MakeItIdaho. This project has been made possible through funding from the Institute of Museum and Library Services. --end— The Idaho Commission for Libraries (ICFL) assists libraries to build the capacity to better serve their clientele through support of statewide databases and online resources, continuing education, consulting, programming, early literacy skills, and building library community.