International Horticultural Exhibition Beijing, China 2019 PARTICIPATION GUIDE Beijing International Horticultural Exhibition Coordination Bureau June 2018 Contents The content of this guide is subject to further revision by the Organizer. Section 1 General Information .................................................................... 1 Section 2 Procedure for Participation ....................................................... 16 Section 3 Theme Development ................................................................. 33 Section 4 Admission ................................................................................. 40 Section 5 Construction of Gardens ........................................................... 50 Section 6 Exhibition Arrangement ........................................................... 61 Section 7 Public Services .......................................................................... 74 Section 8 Participation Cost ...................................................................... 89 Section 9 Entry/Exit of Personnel ............................................................. 90 Section 10 Customs Supervision, Inspection and Quarantine .................. 96 Section 11 Accommodation and Logistics ............................................. 110 Section 12 Commercial Activities .......................................................... 122 Section 13 Events and Forums................................................................ 127 Section 14 Competition and Assessment ................................................ 144 Section 15 Publicity and Media Services ............................................... 146 Section 16 Insurance ............................................................................... 147 Section 17 IPR Protection ....................................................................... 155 Section 18 Use of the Expo Logos ......................................................... 161 Section 19 Relevant Legal Documents ................................................... 174 Section 1 General Information 1. Beijing Profile 1.1 Geographical location Beijing is located at longitude between 115°25′ and 117°30′ E and latitude between 39°26′ and 41°03′ N. Surrounded by hills to its west, north and northwest, Beijing has a topography sloping towards the plains of the southeast. Hilly land makes up about two thirds of Beijing’s total area. 1.2 Land area Beijing Municipality covers a total area of around 16,410 square kilometers. 1.3 Climate Beijing has a temperate, subhumid continental monsoon climate with abundant sunlight. Its annual temperature averages 10-13 degrees Celsius, and its average annual precipitation is over 600mm. The four seasons are distinct in Beijing: dry springs and winters, rainy summers, and cool autumns. Beijing has a diversified topography. In its mountainous areas, vertical climate changes are marked enough to support significant plant diversity and therefore satisfy cross-seasonal exhibitions’ requirement for outdoor plantation growth. 1.4 Natural environment Beijing lies at the foot of Yanshan Mountain, the north end of the North China Plain. It borders Shanxi Province and the Inner Mongolian Plateau on its northwest, and the Bohai Sea on its east. From the north border town Mohe to Haikou, the port city of China’s southern territory, Beijing is about in the middle. Beijing is the transport hub and military stronghold connecting the two sides of the Great Wall and the south and north of the Yanshan Mountain. Situated in the temperate subhumid 1 climate zone, Beijing has a monsoon-influenced continental climate with strong seasonality: short springs and autumns and long winters, with an average low of -3.7 degrees Celsius in January and an average high of 25.2 degrees Celsius in July. Annual precipitation is about 506.7 mm. The wind blows from the northwest in winters and from the southeast in summers. 1.5 Industrial composition According to the Statistical Communiqué of Beijing Municipality on Economic and Social Development in 2016 jointly issued by Beijing Municipal Bureau of Statistics and the National Bureau of Statistics Beijing Survey Branch, by the end of 2016, Beijing had a permanent population of 21.729 million, of which 10.338 million live in urban function extension areas, accounting for 47.6% of the total, a drop of 1.4 percentage points from 2015. The population in urban new areas was 7.303 million, representing 33.6% of the total, up by 1.5 percentage points from the previous year. The number of permanent population living in core capital function areas and ecological conservation areas as a percentage of the total population in Beijing was 9.8% and 9% respectively, a drop of 0.2 percentage point and an increase of 0.2 percentage point respectively over the numbers of 2015. The Statistical Communiqué also reveals a continuous improvement in Beijing’s economic structure. Last year, Beijing’s industrial composition involving the primary, secondary and tertiary industries was adjusted to 0.5: 19.2: 80.3 from 0.6: 19.7: 79.7 in 2015. The share of tertiary industry was raised by a notable 0.6 percentage point. With a steadily growing economy, employment situation stayed basically stable. According to statistics, in 2016, about 428,000 urban jobs were created, an increase of 2,000 from the previous year; but the registered urban unemployment rate at the end of 2016 was 1.41%, up by 0.02 percentage point than the end of the previous year. Since the beginning of the 21st century, Beijing’s economy has maintained a steady growth. Secondary and tertiary industries have become the mainstay of Beijing’s regional economy. The output value of tertiary industry in 2016 reached 763.9 billion yuan, contributing to 80.3% of the local GDP that year. The tertiary industry is shifting from a 2 conventional service industry to a modern service industry, and then towards a more information and knowledge based direction. In recent years, the modern service industry has witnessed great vigor and vitality. The finance industry, information transmission, computer service and software industry, and the manufacturing industry have become the three major supporting industries for Beijing’s modern service sector. Although the adjustment of Beijing’s industrial structure has shown initial results, and the hi-tech industry and modern service industry have taken shape, as the capital of China, Beijing’s political, cultural and diplomatic functions still lag behind other international metropolises. Its administrative service sector, exhibition and convention sector, logistics and tourism sector all need to be strengthened. Existing literature has summarized three characteristics of Beijing’s industrial structure transformation and its impact: first, with an advanced industrial structure second only to that of Shanghai, Beijing has basically completed its industrialization drive; second, Beijing’s industrial structure evolved quickly and now remains steady at a relatively advanced level; third, Beijing’s industrial structure transformation mainly occurs with resources being transferred from the primary and secondary industries to the tertiary industry, whereas nationwide, the transformation is mainly from the primary industry to the secondary and tertiary industries. Beijing has a strong economy with a regional GDP of 24.48993 trillion yuan in 2016 and local fiscal revenue exceeding 508.13 billion yuan. 1.6 Transportation Beijing is the first Chinese city to build and operate urban rail transit systems. In the past 40 years since the first rail line was built in Beijing, the capital’s rail transit system has contributed immensely to the development of the city and the daily commuting of the residents. In 2016, the total volume of cargo transported by rail reached 240.981 million tons, up by 3.7% year on year; the cargo turnover was 67.12 billion ton-kilometers, up by 7.6%. Passenger transport volume totaled 692.876 million, down by 1.1%; passenger traffic turnover was 188.84 billion person-kilometers, up by 8.1%. 3 1.7 The horticulture industry In 2015, Beijing’s cultivated area of flowers and plants reached 3,984.03 hectares with a sales volume of 720.38 million yuan. Annual output of potted flowers (for sale) was 131.88 million pots, and that of cut flowers, 28.422 million. There had been 196 flower growing enterprises, 22 flower markets and 9,285 florists. 1.8 The tourism industry With the continued improvement of economic and social fundamentals of Beijing and China, Beijing’s tourism industry keeps developing steadily, receiving 280 million tourists from home and abroad in 2016, an increase of 4.7% year on year, with a total revenue of 468.3 billion yuan, up by 8.4%. Throughout 2016, Beijing received a total of 4.165 million inbound tourists, down by 0.8%. They included 3.548 million foreign tourists, down by 0.8%, and 618,000 tourists from Hong Kong, Macao and Taiwan, down by 1.0%. Foreign exchange revenue from tourism reached 5.07 billion US dollars, an increase of 10.1%. The total revenue from inbound and outbound tourism added up to 502.1 billion yuan, an increase of 9.0%. The number of outbound tourists through travel agencies was 5.713 million, up by 7.2%. Tourism keeps merging with the primary, secondary and tertiary industries, and has formed new business models and products such as agritourism, agroecology, industrial tourism, tech tourism, sports tourism and cultural tourism, thus extending the industrial chain and optimizing the industrial