PRSRT STD US Postage PAID Permit #1081 Bellmawr, NJ THE PHILADELPHIA REGIONAL BUSINESS/MARKETING NEWS 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 The longest established business-to-business newspaper for company owners and © 2014 Advertising/Communications Times $4.00 Founded July, 1976 Volume #41, Issue #4 executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary December 2014/January 2015 Mailed direct to buyers of business services & products of the United States of America Main Line Times Bldg. Is Gone Forever But The Newspaper Lives On For almost 70 years, the It was completely demol- building at 311 E. Lancaster Ave., ished this autumn. Ardmore, was home to scores of The current staff has been working newspaper personnel. moved to 110 Ardmore Ave., Ar- This is a sample of the ad that ran elsewhere about Hamas, Al-Qaeda and ISIS terrorist’s organizations. They included professional dmore, PA, where the newspa- sales, news, art, circulation and per, and all its divisions, known other occupation men and wom- as Main Line Media, continues to Anti-Terrorist Advertising en necessary to produce the flourish. leading weekly newspaper cov- The former site will be de- ering the Main Line. veloped as an automobile deal- Rejected by SEPTA Officials Now, the former Main Line ership. Times building is gone forever. Slamming the Hamas, Al-Qa- “HAMAS IS ISIS” in New York and Washington, D.C. eda and Isis terror organizations “HAMAS IS AL-QAEDA” — but not here. via its bus and transit station adver- “HAMAS IS BOKO HARAM” According to published re- tising outlets is a no-no at SEPTA. “HAMAS IS CAIR IN AMERICA” ports, SEPTA’s officials rejected SEPTA rejected display post- “JIHAD IS JIHAD” the ads. And so, SEPTA is being ers that brought public attention to Submitted artwork showed sued. the message that “Jihad is Jihad.” a terrorist poised to behead an Litigation by the ad sponsor, The refused advertising copy American. the Southern Property Law Center, read: The advertising was permitted is pending in Federal Court. The SPL Center’s president also founded another group, “Stop Former Main Line Times building has been completely demolished. It was Islamization of America.” built in 1948. Over the years it had been the home of many publications. Phony Subscription Bills SEPTA, according to an area First Amendment expert, will prob- Sent to Inq. Readers ably lose in count based on the Snoopy Hockey Champions It’s bad enough that paid In full-page house ads, sponsoring group’s First Amend- subscriptions to most newspa- readers have been notified ment rights. pers is way, way down… that renewal and new order But now, here in Phila- subscription notices are being delphia, the Inquirer and Dai- mailed that are deceptive. ly News is not even receiving According to the multi-pub- Major some subscriber money — in- lished notices published, tended for them. “The fraudulent notices Afro-American A “Fraud Alert” has been arrive in the mail under differ- Radio Co. put out by both the leading dai- ent company names, such as: lies here. Continued on page 3 Changes Format & Philly’s “Metro” Newspaper Staff Here There were layoffs at Phila- delphia radio station HOT 107.9 Purchases “City Paper” recently. Both will Publish And their former program- Individually ming of contemporary urban mu- The Philadelphia five-day-a- sic has been changed to classic week free tabloid newspaper, Met- hip-hop jams. ro, 30 S. 15th St., (215-717-2695) Locally, nine people lost has purchased the area’s leading their jobs. “alternative weekly,” City Paper. They include the morning “City Paper” had been owned show hosts Laiya St. Clair and by the Rock family for 18 years. Shamara Lever, plus “Good Day Milton Rock is a local business Philadelphia’s” familiar face, owner and philanthropist. Quincy Harris. “Metro” is part of a conglom- The station is the Philadel- Jennifer Clark, associate publisher phia outlet for Radio One, the Jerry Klein, executive VP of Anne Klein Communications Group, Mt. erate which also publishes a of both Metro and City Paper. largest African-American owned Laurel, N.J., and president of the Broadcast Pioneers of Phila., 2013-14, “Metro” in New York, Boston and broadcasting company in the U.S. and wife Anne display their gold medals and the championship trophy “across the globe”. ciate publisher of both Metro and They have 55 stations in the from the 2014 Snoopy Senior World Hockey Tournament. This major There were some layoffs at City Paper. United States. annual tournament was started 39 years ago by cartoonist Charles City Paper, including Nancy San- Both publications will retain Corporate offices are in Sil- Schulz, creator of "Peanuts." The tournament hosted 68 teams in age dusky, the City Paper publisher. their identities and publish sepa- ver Springs, Md. brackets ranging from 40+ to 70+. Jerry was the winning goaltender. The sales director at Metro, rately, from the Metro offices. Jennifer Clark, was named asso- Continued on page 3 SPECIAL EVENTS SOURCES MEETINGS SEMINARS AVAILABLE FOR IDEAS * PRODUCTION ENTERTAINERS * MUSIC OPEN HOUSES PLANNING FULL COORDINATION PUBLICITY PROPS GRAND OPENINGS SPEAKERS OR PER-NEED HELP CONTACT CONTACT CONTACT CONTACT CONTACT Whims Whims Whims Whims Whims for Rent for Rent for Rent for Rent for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com email: [email protected] email: [email protected] email: [email protected] email: [email protected] email: [email protected] Page 2 Advertising/Communications Times December 2014/January 2015 Don’t Get Caught With Your Perks Down By Mike Mallowe My Soapbox employees working harder and can’t really pay them enough. more clear-headed. One of the best ways to at- Just so we are clear about Don’t get me started on em- Office fun days, at ball tract and keep the top talent is one thing: a “perk” is not a “ben- ployers who fail to provide bene- parks, concerts, amusement to place them in a work envi- efit”. A perk is something extra. fits. They will never get any sym- parks, museums, movies and ronment that becomes a sec- A perk is part of your compa- pathy from me. many, many other things can de- ond home; a place where they ny’s “culture”; a benefit is simply The same goes for an em- fine the character of your perks. choose to be, even when they part of your company’s business ployer who thinks that paying A perk can also be a catered don’t have to be here. plan. $10 an hour for back-breaking lunch that no one in the office was That’s synergy. The culture of your organiza- work is a wise and productive expecting; or it might be a Star- That’s how it works. tion reflects your deepest beliefs business decision. That is not bucks coffee machine/dispenser about people. Your business plan what it is; in fact, it is much clos- rather than the Wal-Mart model. just reflects your bank account. er to slave-labor wages. Mike Mallowe Pilfered office supplies are You have to decide which We have self-imposed blind one you are. not perks. Great looking North spots about all this in our coun- when you are encouraged – and Health coverage, along with Face parkas with your company try. And just because employers paid for doing it – to donate a dental and vision, are minimal logo discreetly attached are perks. can get away with doing it does day or part of a day to a charity benefits, or should be, with ev- Cars for key employees can not make it right. like Meals-on-Wheels, preparing ery job in the United States in my be perks. Coordinating a free With any luck, though, some them or delivering them. Other opinion. shuttle service or discount trans- of that – maybe even a lot of it – companies allow their employ- A 401K Plan, or something passes can be much better perks. is beginning to change. ees to work in local schools as like it with a different name, is al- More than anything else, the tutors. The list goes on... so a benefit. The Perk Economy right perks say – “I value you.” Paid for gym memberships, Paid sick time; paid family If that sounds hokey, just Let me give some examples and other forward-thinking leave and scheduled vacation ask yourself, “Do I value my oth- of perks – real perks -- that some health and exercise opportuni- days are also benefits. And there er, monetary assets?” very bright, talented and usually ties are the kinds of perks that should be plenty more where creative people get right now: will, in the long run, keep your Retention they came from. One or two days a month vs. Re-training Where is the future of your organization headed? If you have anything to do with advertising, marketing, pub- lic relations, media or communi- cation the success or failure of that future will probably be de- fined by some application of IT and digital knowledge. Throw in a good, effective sales force and you could have a crystal ball sitting in front of you.