INTERNATIONAL CONFERENCE OF MOSLEM SOCIETY ISSN 2622-5840, Volume 3, 2019, Pages 305-316 DOI: https://doi.org/10.24090/icms.2019.2363 Proceeding of 3rd International Conference on Empowering Moslem Society in the 4.0 Industry Era Management of Social Media as One of The Arabic Language Learning Media in The Millennial Era Siti Muflikhah State Institute on Islamic Studies Purwokerto, Indonesia [email protected] Abstract: Social media is an online media that is used as a tool of communication and social interaction through the internet. Someone can easily connect with other people, both those that have been known before and not yet known, either through written messages or talking directly, listening to the voice, and even video calls. From social media, one can get the latest information quickly and easily, in the form of news, images, and videos. In this millennial era, the ease of social media makes most people feel the need and motivation to use it. For education, social media can also be used as one of the learning media. Social media goals include self-actualization, forming communities, establishing personal relationships, and marketing media. And the characteristics of social media include user participation, openness, conversation, and connectivity. Learning media, in general, is a tool for teaching and learning. Everything can be used to stimulate thoughts, feelings, attention and abilities or skills of students so that it can encourage the learning process. Examples of learning media are audio media and graphics or visual media. In Arabic language lessons, the use of social media, as one of the learning media, is very supportive and very appropriate to increase learning or development outside of school hours. Management of social media can be used to add lessons about the conversation, search for vocabulary, and translate some texts. Other social media can be used to practice oral and written conversations, reading practices, and others. Keywords: social media, learning media, management A. Introduction System (2003: 5), education is a Education is a human need that must conscious and planned effort to create a be fulfilled in this millennial era. learning atmosphere and learning process Education possessed by someone can be so that students actively develop their used as a person's soul or character. If potential to have power religious spiritual, viewed from the environment of its self-control, personality, intelligence, implementation, education can be carried noble character, and skills needed by him, out within the family, school, and society, nation and state. community. In relation to education in Education changes in many ways schools, according to the Republic of from time to time. In the early days of the Indonesia Law Number 20 of 2003 development of science, classical concerning the National Education scientists were natural learners who Management of Social Media as One of The Arabic Language Learning Media ... Siti Muflikhah taught autodidactically with iqra, reading promotion for these employees. Activities the phenomena observed in the universe. that are being or have been carried out They had huge curiosity, studying science can be shared through social media, and through experiment, experience and many even deliberately live while carrying scripture as a guide. They went to the out an activity related to their work to teachers to dig deeper, discuss and debate showcase the excitement and greatness of their thoughts and discoveries. Their the activity. And this social media is also greatness is still recognized until today's very appropriate to be used as a modern era and even its discoveries make promotional event for business people and a huge contribution to the civilization of other agencies that need mass. mankind (Safar, 2018, p. 77). Social media is also often used as a The rapid development of the place to show off culinary. It's good just to millennial era, especially in the show off food, places to eat, crowded with development of science and technology, friends, or for culinary entrepreneurs, requires the world of education to be able social media is very appropriate to to keep up with the times at present. The showcase very interesting mainstay rapid development of science and menus that are more targeted so can technology in this modern era certainly make social media users who see it has an impact on the development of become curious. From this strong education held in schools. In connection curiosity, social media users will come to with this, learning media is one of the the place to eat or restaurant. concrete manifestations of the Beautiful panoramas of a village are phenomenon of the development of often exhibited through social media. science and technology. The use of Both the local tourism entrepreneurs learning media can clarify the posted photos of the beauty of the presentation of messages and information panorama as well as the tourist visitors so as to facilitate and improve learning who proudly showed that the users of processes and outcomes. Therefore, the social media had arrived there and use of instructional media in a learning enjoyed the beauty of the panorama with process is very necessary because, in happy styles, making other social media addition to being useful for students, users curious and encouraged to visit learning media can also facilitate teachers anyway. in providing learning material. For the world of education, social One means that can be used as a media can be used as a learning medium, medium of education is social media. In both in the classroom and at home. this millennial era, most people Teachers can manage certain social media everywhere in the hemisphere know and to support teaching and learning use social media for daily needs, both for activities, such as through Facebook, da'wah, inviting other humans to be WhatsApp, and Instagram, which are closer to God, in the form of religious currently used by students. Especially for stories, sharing photos of religious language subjects, social media is very activities, reminding of a memorial or suitable to be used to demonstrate important moment in religion, etc., there students' abilities in writing such as are also those who use social media for making a short story or experience story the benefit of their work, be it office work, for the Indonesian language lessons, field work or business activities. Social demonstrating foreign language media is used as a venue for branding and conversations (Arabic, English, Mandarin, 306 Management of Social Media as One of The Arabic Language Learning Media ... Siti Muflikhah etc.) through videos, and also for other The definition of social media subjects besides the language can use according to Carr and Hayes is: this social media. Learning by utilizing a. Digital technology that social media like this is certainly very emphasizes user-generated interesting for students and brings its content or interaction. own motivation for students to b. Characteristics of the media. immediately implement it. By using social c. Social networks such as media like this as a learning medium, it Facebook, Twitter, can improve students' enthusiasm, which Instagram, and others are in turn will produce better grades for examples of interaction students as expected by the teacher. models. Social media is an internet-based B. Social Media media that allows users the 1. Definition opportunity to interact and present Social media is an online media, themselves, both instantaneously and with its users being able to easily delayed, with a wide or no audience participate, share and create content that drives values from user- including blogs, social networks, generated content and perceptions of wikis, forums, and the virtual world. interaction with others (Erani, 2018: Blogs, social networks, and wikis are 167). the most commonly used forms of Philip Kotler and Kevin Lane social media in the community in the Keller (2016) say Social media is a whole world (Aspari, 2016 :11). medium used by consumers to share Social Media is social interaction text, images, sound, and video between humans in producing, information both with other people sharing and exchanging information, and companies and vice versa. this includes ideas and various Michael Cross (2013) argues Social content in virtual communities media is a term that describes the (Ahlqvist Toni; Back; A .; Halonen, M various technologies used to tie .; Heinonen, S (2008). "Social media people into collaboration, exchange road maps exploring the futures information, and interact through triggered by social media ". Quoted via web-based message content. Because Wikipedia 2014). Social media is also the internet is constantly evolving, interpreted as a group of Internet- various kinds of technology and based applications built on the basis features available to users are always of ideology and web technology changing. This makes social media version 2.0 that allows the creation of more hypernymic than a specific interactive websites (Kaplan Andreas reference to various uses or designs. M., Haenlein Michael (2010) "User of M.L. Kent (2013) said, Social media is the world, unite! The challenges and all., forms of interactive communica- opportunities in social media ". tion media that allow for two-way Quoted via Wikipedia 2014 (Sulianta, interactions and feedback 2015: 5-6). (https://pakarkomunikasi.com › Jenis- Social Media is a means, method, jenis Komunikasi › Komunikasi tool, or container to support harmony digital). in socializing (Alim, 2018: 110). From some of the meanings above, it can be concluded that social 307 Management of Social Media as One of The Arabic Language Learning Media ... Siti Muflikhah media is online based media as a the community that is generally means of socializing and communica- formed on the basis of equality, ting for its users in cyberspace whether beliefs or hobbies for (internet). example; Social media is also 2. Characteristics built on the same basis. We can The characteristics of social see this in social media today.