New trend in lubricants packaging P.20 Consumer choices lubricants survey P.18 WWW.LUBESAFRICA.COM VOL.4 • JULY-SEPTEMBER 2012 NOT FOR SALE MAIN FEATURE Improving plant maintenance through condition monitoring A guide to oil analysis July-September 2012 | LUBEZINE MAGAZINE 1 PLUS: THE MARKET REPORT P.4 Inside Front Cover Full Page Ad 2 LUBEZINE MAGAZINE | July-September 2012 WWW.L UBE S A FR I C A .COM VOL 4 CONTENTS JULY—SEPTEMBER 2012 NEWS • INDUSTRY UPDATE • NEW PRODUCTS • TECHNOLOGY • COMMENTARY MAIN FEATURE 14 | OIL ANALYSIS — THE FUNDAMENTALS INSIDE REGULARS 7 | COUNTRY FEATURE 2 | Editor’s Desk Uganda lubricants market 4 | The Market Report — a brief overview Eac to remove preferential tariff treatment on MAIN FEATURE 10 | lubes produced within Lubrication and condition monitoring Eac block to improve plant availability Motorol Lubricants Open Shop 14 | MAIN FEATURE In Kenya Puma Energy plans buyout of Oil analysis — The Fundamentals KenolKobil 18 | ADVERTISER’S FEATURE Additives exempted from Consumer choices lubricants survey PVoC standards — GFK 6 | Questions from our readers 20 | PACKAGING FEATURE 28 | Last Word Engine oil performance in New trends in lubricants packaging 8 MAINTENANCE numbers 22 | TECHNOLOGY FEATURE FEATURE Oil degradation Turbochargers 26 | PROFILE and lubrication 28 10 questions for lubricants 24 professionals EQUIPMENT 27 | ADVERTISER’S FEATURE FEATURE Lubrication equipment The ultimate solution in sugar mill for a profitable and lubrication professional workshop July-September 2012 | LUBEZINE MAGAZINE 1 Turn to Turbochargers and lubrication P.8 New trend in lubricants packaging P.20 Consumer choices lubricants survey P.18 WWW.LUBESAFRICA.COM VOL.4 • JULY-SEPTEMBER 2012 NOT FOR SALE EDITOR’SDESK VOL 3 • JANUARY-MARCH 2012 MAIN FEATURE Improving plant maintenance through EDITORIAL condition monitoring A guide to oil analysis One year and July-September 2012 | LUBEZINE MAGAZINE 1 PLUS: THE MARKET REPORT P.4 still counting! Publisher: Lubes Africa Ltd elcome to volume four of Lubezine magazine. This edition is a major landmark Editor: in the young history of the magazine as it Susan Mwangi marks one year since Lubezine came to the Wscene. Thanks to our loyal advertisers and contributors, this Design & Layout: magazine has consistently rolled off the press every quarter Andrew Muchira and continues with its objective of informing the industry on matters technology and new developments in market. Contributors: One year is a long time for a dynamic market like this one. Thanks to our Many things have changed and only those marketers willing to loyal advertisers Andrew Monk change with the shifting dynamics will find the going bearable. To mention but a few of these changes, ownership of major and contributors, Jonathan Njine lubricant marketing companies have changed or are in the this magazine Edwin Kamau process of changing ownership, the emergence of independent Ken Koskei oil marketers has continued with each bringing on board their has consistently James Wakiru range of lubes and thus intensifying the competition, multi- rolled off the Lucy Wanjohi nationals that had earlier exited from the region are keen to press every Joseph Kitui reintroduce their lubricants through distributors, etc. Lubezine has been part and parcel of these changes by being quarter and Joseph Ndung’u one of the most trusted sources of information in the market continues with Richard Mugambi for lubricant end-users, lube marketers and other associated its objective suppliers. Looking ahead, Lubezine is determined to continue Photography: playing a central role in informing and bringing technology of informing Bettercom Media services news to the industry. the industry Lubezine library Preventive maintenance remains the surest way of optimiz- on matters ing plant operations. Fluid condition monitoring constitutes one of the best available tools of continuously monitoring the technology Art Direction: machinery health with an objective of avoiding expensive and new Zeus Media Ltd breakdowns and down times. We extensively look at how and developments in [email protected] why condition monitoring needs to be done. An in-depth look at one way of monitoring the condition of the lubricant in service market. Advertising & through oil analysis is featured. Subscription: In this edition we feature GfK, an international research [email protected] company that has carried out a consumer choice survey on lubricants. The survey was conducted in Kenya’s retail sector www.lubesafrica.com consisting of small to medium sized spare shops, to measure which lubricant grades, brands, packs and prices are prevailing in the market. The research was significant in that it sought to establish end-user preferences at the retail outlets. Any lubricant marketer interested in understanding how this sector is evolv- Subscriptions: Lubezine is free to qualified subscribers who are involved in the lubricants ing will definitely find the research report useful.. industry as manufacturer’s end-users, marketers and suppliers to the oil industry. Lubezine is a quarterly publication of Lubes Africa Ltd. All rights reserved. No part of this publication may be produced or transmitted in any form including photocopy or any storage and retrieval system without prior written permission from the publishers. Joseph Ndung’u 2 LUBEZINE MAGAZINE | July-September 2012 WHO IS READING ! K P.10 LOO A guide to buying lubricants LUBEZINE?EW N The basics of oil additives P.16 Issue 002 October-December www.lubesafrica.com W W W . L U B E S A F R I C A . C O M Issue 002 October-December www.lubesafrica.com Focusing on Africa’s lubrication needs Focusing on Africa’ s lubricatiNOT FonOR SneedALE s BEARING FAILURE BEARING FAILURE anand dlu lburbication BEARrINicatGi oFnAILUR BEARING FAILURE anGulfd Ene lubrgryi cation E Launches Lubanrdicants lubrication Aviation Gulf Energy LubLaunchesricants Lubricants A Aviation viation Lubr Lubricants icants FOCUS ON Kirinyaga Inside Kenya’s lubricants capital Road Januar y-Ma rch 2 012 LUBE ZINE MAGAZINE 1 PLUS: THE MARKET REPORT P.4 ants capital Lubezinelubric is a free magazine to qualified subscribers The readership includes: • Users of lubricants in industrial, transport and aviation sectors. • Lubricants manufacturers and marketers. • Suppliers of lubricants packaging materials. • Suppliers of lubrication equipments. If you wish to communicate to any of the above groups about your products, Lubezine offers the most direct link July-September 2012To | LUBEZINE advertise, MAGAZINE phone Lubezine sales team at: +254 20 2011588 or e-mail: [email protected] 3 See also Oil degradation P.22 THEMARKETREPORT NEWS • BRIEFING • NEW PRODUCTS • TECHNOLOGY TARIFFS EAC to remove preferential tariff treatment on lubes produced within eaC block he East African According to the EAC rules treatment in accordance with heads, production losses and Community trading of origin, products produced the provisions of the EAC other miscellaneous expenses. block comprises of five within the block can be origin. The EAC secretariat With the exception of base Tcountries two of which blend exported to member countries was represented by customs oil and additives cost, all the lubricants. Kenya and Tanzania at preferential tariff treatment. officer in charge of tariffs and other costs were taken to be have fully fledged blending Generally, this means that the valuation, Mr. Ally Alexander. value addition costs. For most plants that produce various products will be exempted The experts visited two blend- products the percentage value grades of lubricants. These from duty payment. ing plants in Tanzania namely addition was ranging from 33% are then exported to other In February of this year, Oryx oil and Petrolube and to 34%. The minimum value EAC member countries like a team comprising custom those in Kenya namely Oilibya stipulated by the commission Burundi, Rwanda and Uganda. experts from Rwanda, Burundi, and Kenya Shell. is 40% value addition. Additionally, some lubricants Tanzania , Uganda and Kenya To determine how much Consequently the team of blended in Kenya are exported concluded a research whose value addition was incurred experts concluded that most to Tanzania and vice versa. objectives was to study the pro- in blending lubricants in the lubricants produced in the The product are also exported duction process and establish region, the costs of the products region do not meet the value to other non-EAC member the extent of transformation were broken down into the cost addition threshold required countries such as Ethiopia, and ascertain if the lubricating of base oils, additives, packag- to qualify for preferential DRC, Djibouti, South Sudan oils produced within the block ing materials , direct labour treatment under the EAC rules and Zambia. qualify for preferential tariff ,cost, direct expenses, over- of origin. NEW PRODUCT Motorol Lubricants Open Shop In Kenya OIL ZONE FZE, one of the leading manufacturing and blending unit of about 120 grades of high lubricants manufacturers based in the year 2004, manufacturing quality lubricants and Specialty in UAE has opened up shop in and marketing the products products. The range includes Kenya where it is trading as under the brand name of automotive, industrial and OILZONE (EAST AFRICA) LTD. MOTOROL lubricants.” We are specialty oils such as printing ink The company markets equipped with state of the art oil and aluminum rolling oil. lubricants under the brand name manufacturing facilities and