Presenting Karbonn A new generation of mobile phones that redefines life in every way. Loaded with features, looks, quality, technology, service and more, it is the perfect harmony of style and function. Discover Karbonn. Live your life. About Us Welcome to the Karbonn World In the telecom arena, technology and innovation have created a multitude of opportunities. Today, as the world opens up to new avenues in communication, the consumer is becoming equally demanding - expecting the latest trends, faster. To ring in new changes designed to truly delight the consumer, two Indian telecom majors have joined forces to trigger the revolution - UTL and Jaina. The UTL Group is a multi division telecom group with an annual turnover of Rs 1600 crore and over 2000 employees. Headquartered in Bangalore, it is a leading Indian telecom powerhouse with interests that span across manufacturing, services and distribution. The credentials are endless: leading suppliers of landline telephones and electronic exchanges in India; leading supplier of telecom equipment to cellular operators; build- and-operate state-wide area networks for several state governments; business relations with reputed international and national telecom brands as principal, vendor or business partner; closely linked with the mobile phone revolution in the country - promoted JTM, (erstwhile mobile operator for Karnataka, Andhra Pradesh and Punjab); successfully represented reputed mobile phone brands like Alcatel, Nokia, Samsung and Virgin in the country, either as regional or national distribution partners. The Jaina Group is a reputed distribution house with interests in telecom and consumer durables. Headquartered in Delhi, the company has represented, with distinction, prominent brands such as Nokia, Samsung, Siemens, Panasonic and Philips (LCD devices) as regional or national distribution partners. Currently the national distribution partners of HTC and Motorola (operator business), Jaina is also the preferred distribution partner of Microsoft.UTL and Jaina now present Karbonn: phones that feature the absolute latest trends in mobile telephony, at incredible prices. A perfect match, where the blend of strengths in technology, people, infrastructure and marketing deliver fantastic value to the discerning Indian consumer.Expect more from Karbonn - from high quality products tested in India and abroad to a solid post-sales service network (apart from the numerous firsts in the industry). Complement this with a continuously updated product range - and you have a true winner in your hands. Get the best. Get Karbonn. DISTRIBUTION Karbonn Mobiles in India The latest buzz in town - Karbonn mobiles is the fruition of two Indian telecom majors - UTL and Jaina. These together present to you Karbonn mobiles - the ultimate mobile communications device available to the discerning user today. Karbon Mobiles has on its portfolio some of the leading designs and technologically advanced phones that match up to international standards. To tell you more about the people behind Karbon mobiles, UTL is a multi-division telecom group, which has an annual turnover of Rs 1600 crore and over 2000 employees. Headquartered in Bangalore, it is a leading Indian telecom powerhouse. Besides Karbonn mobiles, the interests of this group span over many industries such as manufacturing, services and distribution. It has a varied list of credentials such as being leading suppliers of landline telephones and exchanges in the country, leading supplier of telecom equipment to cellular operators and business relations with reputed international as well as national telecom brands in the country. The second group behind Karbon mobiles - Jaina is a reputed distribution house that has interests in telecom along with consumer durables. This company is headquartered in Delhi and has the distinction of operating along with prominent brands such as Nokia, Samsung, Siemens, Panasonic, and Philips. It is the national distribution partner of Microsoft along with HTC along with Motorola. Together, they have come out with the brilliant and snazzy Karbonn mobile phones. Karbonn mobile phones feature the latest trends in mobile telephony and that too at unbelievable prices. Karbon mobiles offer the best value for the money they charge as they are bundled with the latest technology and the great user friendly features Karbonn Mobiles is a Telecommunication firm which was founded in March 2009. It is a joint venture Mobile manufacturing company between the Bangalore based United Telelinks Limited (A group of Telecom Major, United Telecoms Limited) and Noida based Jaina Marketing & Associates. The company's total investment in Indian consumer market is over $5 million and expects to gain Rs. 1000 Crore revenue in the current fiscal year.[1] The company has tied up with leading semiconductor companies worldwide for their handsets and targets mainly the budget conscious consumers. The company currently has around 500 Service centers all over India with around 150 dedicated exclusively for Karbonn. Market Presence The company has its wide presence all across Indian states. Apart from India, the company handsets are also exported to South Asia, Africa and Middle East countries. Product Ranges The company prominently launches the Dual SIM and Dual Processor based handsets to the consumer market. It currently produces wide ranges and form factors of CDMA, GSM and WCDMA products catering to all sections of Telecom users. Apart from Dual GSM based phones, the company has launched GSM + CDMA phones as well, thereby merging the two mobile technologies in a single handset. Official Sponsorship The company has made its market presence huge by sponsoring and partnering with some of the prestigious Cricket game leagues such as Airtel Championship Leagues, Indian Premier League matches. The company was associated with the Cape Cobras during the Champions League Twenty20 matches held in 2010. Apart from cricket game, the company has also recently associated with Indian Entertainment industry by being the lead sponsorer and associate of 17th Annual Star Screen Awards and also Mirchi Music Awards ceremonies. Karbonn Mobiles in India is the result of the merger between the two Indian telecom majors known as UTL and Jaina. Karbonn is known for introducing new generation handsets that redefines the life. The cell phones of Karbonn are loaded with looks, quality, features and technology and prove to be the perfect combination of function and style. UTL is the first the first telecom major in Karbonn mobiles which is a multi division group with more than 2000 employees and Rs.1600 crores of annual turnover. The headquarters of UTL is located at Bangalore and along with Karbonn mobiles the interest of this company is spread in various other areas likes services, manufacturing ad distribution. Another partner in Karbonn mobiles is Jaina which is a reputed and known distribution house that has interest in telecom and consumer durables. The Headquarters of Jaina is located at Delhi and the company has been operating with other prominent brands like Samsung, Siemens, Nokia and others. The mobiles of Karbonn are known for their excellent features and impressive designs which are available at unbelievable low prices. Karbonn Mobiles Logo Parent Company Karbonn Mobiles Category Mobile phone Handsets Sector Telecommunication Tagline/ Slogan Spread a smile USP Moderate functions at low price STP Segment Low-Medium range Basic Phones market Target Group Low income consumers, Tier-2 cities, Villages Replacing the Biggies like Nokia, Samsung from the low end phones market. Positioning As a second phone SWOT Strength 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 1.Poor after-sales support 2.Many consumers in this group still trust Nokia 3.Build Quality is inferior, Tacky looks, Low resolution and small screens, Higher Radiation levels, Complex Weakness 4.User interface for not so tech-savvy consumers , Unreliable 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available Opportunity 3.Can be used as simple second phones 1.Threat from low price well known brands Threats 2.Other lower end phones brands Competition 1.Nokia Low-end Dual SIM phones 2.Lava phones 3.Samsung Guru Series 4.Micromax Competitors 5.Lemon mobiles India Calling Indian firms are muscling into the mobile phone market with a combination of fancy features and super-cheap prices, says Aarti Dua Would you like a mobile phone that acts as a universal remote for your television? Or perhaps you’d want one that can detect fake currency? Or one that also works on a battery? On the other hand, now that you’ve tried a dual SIM mobile (where you can have one SIM or phone number for incoming calls and use the other for cheap outgoing calls), perhaps you’re ready to try a triple SIM one. Or how about a convergence mobile-cum-tablet device instead? The Indian mobile handset market is abuzz with these and more innovative offerings. And ringing in these products are a host of Indian mobile handset makers from Micromax Informatics — it’s now the third largest player in the mobile phone market — Karbonn and Spice to Lava, Intex and Zen. Pradeep Jain (standing) and Sudhir Hasija are ringing in high-decibel The players have caught the pulse of the Indian mobile user by catering to growth at Karbonn Mobiles indigenous needs like long battery life. Moreover, they’ve won over the price- Pix: Jagan Negi sensitive Indian customer on price too — these handsets can cost one-tenth the price of multinational brands. Not surprisingly, they’re giving strong competition to the likes of Nokia, Samsung and LG. “To be honest, we didn’t expect to achieve this in such short time,” admits Vikas Jain, business director, Micromax. If you live in a big metro, you probably weren’t aware of brands like Micromax and Karbonn a year ago.