CORPORATE NEWSPAPER OF THE FIRST WORLDWIDE LOGISTICS ALLIANCE № 12 / September 2018 ALEXEY NADZHAR: «DON’T BE AFRAID AND ACT!» 04 ACEX CONFERENCE 2018 NEW ALLIANCE MEMBER CHILD STORIES 08 RESULTS 16 COMPETENCES 25 OF ADULT LEADERS EDITOR’S NOTE DEAR READERS! It is autumn outside and we decided to prolong summer and went to the Black Sea coast where the 4th International ACEX conference took place. It is no secret that it is useful to discuss business in an informal situation, and not just at official meetings. We tried to achieve it planning this conference. We decided as well to try new format besides bilateral negotiations: the format of round tables discussions to tell delegates about the actual topics in logistics. It is for the guests to decide if we succeeded or not. And they have arrived from more than 13 countries of the world, having done a long way in transatlantic flights. The conference arrangements were under way. We prepared gifts for participants, chose the best platforms of the city of Sochi for carrying out a gala dinner and cocktail reception, planned an excursion in unusual places of the Olympic capital in order for guests could feel the most comfortable. English, French, Japanese and other languages of the world filled the conference halls, the participants exchanged ideas, projects and new transport corridors and itineraries were created, the consolidation points were found and new projects were started. The TV-channel Russia 1 included the event into its prime time. The participants took the presents, impressions and new ideas for the business development home. We held a meeting of the Board of Directors, the important event for the further Alliance development strategy, and designated a number of certain steps on joint growth. This issue includes photos from the conference, the most recent news and events in logistics as well as traditional master classes. And as the 1st of September is the Knowledge Day in Russia, we will remember a little about school days. Wish you sunny Indian summer and only good news. Regards, Board Director of the First Worldwide Logistics Alliance ACEX Miroslav Zolotarev 2 WWW.ACEXGROUP.NET CONTENT POINT OF VIEW Alexey Nadzhar: Don’t Be Afraid and Act 4 COVER STORY 4th ACEX Alliance Conference Gathered Together Logisticians from All Over the World 8 PRO - MOTION New ACEX Member in Western Siberia – WORLD Logistics Center 16 RICH CROP New Development Department Promotes ACEX Representatives 18 NEWS IN THE SPHERE New Alliance Members’ Promotions 20 MASTER CLASS Responsible is the One who Сarries 22 OUR FELLOWS Child Stories of Adult Leaders 24 Good Girls of the Marketing Department 28 Editor-in-chief: Design and layout: Inna Vysotskaya Elena Apraksina Translation: editorial staff Editorial staff: September 2018 Aleksandra Pisareva Moscow Region, Khimki, Veronika Levashkevich 30, Kommunalny proezd Elena Baranova [email protected] Newspaper of the First Russian Marina Ilina +7-800-777-22-39 Worldwide Logistics Alliance ACEX www.acexgroup.com POINT OF VIEW ALEXEY NADZHAR: «Don’t be afraid and act!» Alexey Nadzhar, Free Lines Company general director, Atlantic Cargo general director, ACEX member in Moscow. Started his career as a journalist and became the general director of the logistics company. hy did you choose pleasant experience therefore I decid- the sales department. I stayed there logistics and how ed to leave this sphere, in my opinion not for a long period of time as the did you get into dishonest. And I went to work to the logistics market was a growing one this sphere? plant where my relative was working. and I wanted to make my own busi- I didn’t stay there for a long time and I ness. We decided to cooperate with WI started the way in logistics acciden- came to Atlantic Cargo. the colleague from the previous tally but I am not sorry about it. When place of work. I was 20 I wanted to become the jour- Did you have successful career in I had savings in the amount of 7000 nalist and the PR manager. I worked this company? dollars and I owed another 8000 dol- in the “Novaya gazeta” (Russian news- lars from a friend. And my partner paper) for 2 months and I worked at I got the client on the second day disappeared with all my money. But the election campaign at elections of of my work there and in half a year I was lucky as my friend who gave the governor. But there was an un- I have already become the head of me the money proposed to try once 4 WWW.ACEXGROUP.NET POINT OF VIEW more and my first client from Atlan- RISK AND REWARD… tic Cargo asked to make the service for him, still I was only intermediary. They knew about it, I never hid this Alexey Nadzhar: information. Later other clients came. I had savings in the amount of 7000 dollars and I owed another 8000 dollars from a friend. And my partner disappeared with all my money. You entered the Alliance in 2013, then there was a break and then you came back. What is the bene- fit of the alliance. The head of Atlantic Cargo entered the Alliance at that moment, but we never finished our membership, it was just a break of communication. This year we became official members. There are interesting projects that we accomplish in the Alliance. There is a big potential for development. What is the specificity of your company business? Why did you choose such a direction? some of them since 2007. It is im- We are making the digital logistics Our specificity is the consolidated portant to find experts with experi- platform. The idea is to accelerate the cargo transportation. Delivery from ence in this field. process of information transfer and China is one of the largest fields that processing to reduce costs, make is very popular. It is very specific and You are the head of two compa- the best offer price-quality. We start we know how to do a good service. nies. One of them works with the to test the platform for freight for- We have a great experience. dealers and the other is created for warders in October. It is called cargo. clients. Why? ru. As a result we want to integrate How did you gain your experi- sub-contractors in one system. ence? We bought Atlantic Cargo Service in 2014. There is no sense to have What goal in business do you In 2003 we opened Free Lines two brands working in one sphere have? Company, at first we specialized in that is why we position the compa- Europe. We were engaged in China nies in different ways. There is differ- business in 2005, since 2007 we have ent sales system in the companies. started to develop the direction ac- The tariffs are different as well. tively. We went to China, watched as everything worked, looked for part- What are the actual projects that ners. Still we have cooperated with you are working at now? ALEXEY NADZHAR SUCCESS SECRET. DON’T BE AFRAID AND ACT! 5 POINT OF VIEW Huge risk leads to huge reward. You agree? THE CRISIS WAS IN THE COUNTRY, DOLLAR I’d better say we try new things. This COSTED 100 RUBLES. is a better characteristics about us. WE HAVE MADE THE We are open to new projects, don’t stay at one place. But “measure sev- DECISION NOT TO SAVE en times, cut once” is as well applica- BUT TO INVEST ON THE ble. All the projects and risks are cal- CONTRARY IN SALES culated. DEPARTMENT AND ADVERTISING. Could you remember the most unnecessary risk and the most cal- culated risk in your life? Acquisition of the Atlantic Cargo company was one of the most un- I want to make the revolution We started to use this tool of cli- successful investments, it was nec- in the logistics market. The con- ents’ search long ago as we created essary to invest more, than planned, solidated cargo flow has big mar- the company. We saw good effec- the efficiency has decreased. We -ar gin because of the use of mul- tiveness from this sales channel. The en’t strong in merges yet, but we tiple resources? That is why we prices were lower as the competi- want to use this option further in de- want to simplify processes and re- tion was not so high. Today the bud- velopment of the business. duce costs improving the quality get for the advertisement became Speaking about justified risks, I re- at the same time. We want to be- higher. Why do we use this platform? member 2015, crisis in the country, come leading operators at some All people are in the network, so we dollar costed 100 rubles. We have markets. need to be there as well. We give made the decision not to save but advertisement in the internet and to invest on the contrary in sales de- How do you attract clients? I seo-promotion. We are in the top partment and advertising. As a result heard you prefer information tech- of Yandex according to the request the second half of 2015 had the level nologies and sources like Yandex. “transportations from Turkey” with- of 2014, and 2016 has shown a gain direct, for example. Why? out any advertisement. in 25% in comparison with 2015. We calculated that many companies will be just closed and reduce their ex- IF I SEE THE POTENTIAL OF A PERSON I DEVELOP HIM. penses, and their clients will go to us.