211 West Chestnut Street West Chester, PA 19380 p 610-430-0305 Contact: Ellie Byrom-Haley President / CCO [email protected] About Gecko Group We are an award-winning team of designers, artists, and strategic thinkers. We specialize in creating unique experiences that engage, educate, and excite your audience through a smart and purposeful approach to design. We bridge the gap between your brand, your space, your story and make meaningful connections with your audience. So let’s connect - after all, smart design is smart business. For more information contact: | [email protected] | 610.430.0305 branding | marketing | exhibits | multimedia | environmental www.geckogroup.com | 610 430 8633 430 610 f | 610 430 0305 430 610 p | 123 211 West Chestnut Street, West Chester, PA 19380 PA Chester, West Street, Chestnut West 211 4 56 789 1 Environmental education center 6 Organization promoting independent living for the disabled 2 Educational publishing company 7 ??? 3 Architectural design firm 8 Software development company 4 Public relations and strategic communications company 9 Art gallery 5 Public radio station’s annual music festival www.geckogroup.com | 610 430 8633 f | 610 430 0305 p | 211 West Chestnut Street, West PA Chester, 19380 Lancaster Farmland Trust | LOGO CONCEPTS PRESENTATION © 2005 Gecko Group Logo Objectives In developing a new identity program, Lancaster Farmland Trust wants to establish an accurate visual representation of their organization that positions the institution as an established, proactive, caring, thoughtful steward of Lancaster County Farmland, and conveys message themes of future, local, and heritage, that research shows will resonate with their various target audience segments. Graphic Approach Logo A: I The overall iconic element plays off the concept of a patchwork quilt incorporating graphic symbols representing land, abundance and farming, that also whisper heritage and hope for future as well. I The style of the iconic element mixed with the font selection has a slightly historical feel, lending to communication of heritage I The upper and lower case script balanced with all upper case serif in the name provide a sense accessibility and invitation as well as strength and establishment I The color selection pairs a warm gray with an earthy orange to, again, convey warmth and accessibility Logo B (version 1): I This 2 color logo expresses strength and progressiveness while very clearly communicating Lancaster County, open space and farming through the icon. I The serif font is classic giving a sense of strength and heritage with a little movement added in through the treatment in the “R” in Trust, speaking to the proactiveness of the organization. I The recommended colors include a deeper chocolatey-gray paired with a spring-like green. In application across components, a mixed palette of alternate colors paired with the deep gray tone could be explored. Logo B (version 2): I This variation on the logo is a little more contemporary treatment of the same concepts as above. I The use of the shortened version of the name in a combination of upper and lower case serif, especially leading with lower case, makes this version a little more casual in tone. Logo C I This logo icon is inspired more by the land and the future than the heritage and place, instead allowing the name to communicate that I The “hand-drawn” quality of the line work also provides a less formal, authoritative position, and a more neighborly/ casual feel I The color combination marries the warm, chocolatey gray color with a bright, golden orange underscoring the caring, thoughtful, hope for the future that the organization represents. I The use of the shortened version of the name in a combination of upper and lower case serif, especially leading with lower case, once again, makes this version a little more casual in tone. project Brand Communications Campaign client Lancaster Farmland Trust services Strategic Planning, Brand Analysis & Positioning, Logo, Stationery, Marketing & Development Collateral, Web Site Working from a cllient supplied brand audit report, Gecko Group developed a strategic position platform from which to develop logo design concepts that visually embodies the core strengths of the institution that resonates with their current and prospective constituents in multiple audience segments. The new brand identity was then translated across various marketing collateral components inlcuding brochures, flyers, a newsletter template, as well as a new, more dynamic and content rich web site design that is currently in development and programming. project Web Site www.lancasterfarmlandtrust.org client Lancaster Farmland Trust services Corporate Identity Development Information Design Site Architecture & Design Animation & Programming Web site design concept and development for a premier non-profit land preservation organization presenting visitors with multiple access points on the home page based on visitor interest, readily accessible quick facts, and access to image galleries and other user targeted interest pages giving visitors reason to log in frequently. se p r roj cl vices ient ect for anenvir marketingcollateral,and entry signage Identity, Printing Management Sign Design&Fabrication Fundraising Materials Newsletter Template Stationery Logo Design Education The SchuylkillCenterforEnvironmental Branding &MarketingCampaign onmental educationinstitution. 211 West Chestnut Street, West Chester, PA 19380 | p 610 430 0305 | f 610 430 8633 | www.geckogroup.com om group.c ecko .g www | 610 430 8633 f | 610 430 0305 p | 9380 A 1 er, P t es t Ch es t, W ee tr t S u tn es visit us online at t Ch www.heritagepa.net 211 Wes history • natur e • community • c ulture Allegheny Ridge Heritage Area • Delaware and Lehigh National Heritage Corridor • Endless Mountains Heritage Region • Lackawanna Heritage Valley • Lancaster-York Heritage Region • Lincoln Highway Heritage Corridor • Lumber Heritage Region National Road Heritage Corridor • Oil Region National Heritage Area • PA Route 6 Heritage Corridor • Rivers of Steel National Heritage Area • Schuylkill River National & State Heritage Area • Pennsylvania project Branding and Communications Materials client HeritagePA services Brand Positioning Naming Logo Development Graphic Design The brand platform, new name, logo and tradeshow materials are already completed for this ongoing project. The web site, additional communications collateral materials and a standards guide are also underway for PA’s Association of State and National Heritage Areas. Benjamin_samples_RFP:Layout 1 11/25/08 3:34 PM Page 3 www.geckogroup.com | 610 430 8633 f | 610 430 0305 p | 211 West Chestnut Street, West PA Chester, 19380 project Resort Branding & Marketing client Villa Castellamonte services Logo Design Stationery Direct Mail Web Site Design & Programming Printing Management Identity and marketing campaign materials for a luxury villa complex in the Dominican Republic. www.geckogroup.com | 610 430 8633 f | 610 430 0305 p | 211 West Chestnut Street, West PA Chester, 19380 project Visitor Guide and Orientation Map client City of Baltimore services Design & Layout Copywriting Design and layout for visitor guide and orientation map that integrates with web site and interpretive kiosk for The Star Spangled Trails in Baltimore, Maryland Multimedia_RFP:Layout 1 1/28/15 11:49 AM Page 9 www.geckogroup.com | 610 430 8633 f | 610 430 0305 p | 211 West Chestnut Street, West PA Chester, 19380 project Web Site www.starspangledtrails.org client City of Baltimore services Site Architecture Site Design Animation Programming Design and development of web site and web portal client administration pages promoting the network of historical trails located in and around Baltimore, Maryland. se p r roj cl vices ient ect Longwood Gar Continuing EducationCourseCatalog color publicationforaninternationally r Evolved CourseCatalogdesignandformat tosuccessfulfullyear full Strategic Consulting Graphic Design dens enowned horticulture garden. enowned horticulture 211 West Chestnut Street, West Chester, PA 19380 | p 610 430 0305 | f 610 430 8633 | www.geckogroup.com www.geckogroup.com | 610 430 8633 f | 610 430 0305 p | 211 West Chestnut Street, Chester, PA 19380 project Legacy of Play™ Capital Campaign client Please Touch Museum Philadelphia, PA services Logo Design Print Collateral Premium Design Advertising Campaign Donor Recognition Design & Fabrication/Installation Project Management through Printing This creative campaign layered contemporary photos with historic ones to communicate the lasting importance of play in children’s development. It utilized traditional print media as well as radio spots and mass transit advertising to raise awareness. The Legacy of Play™ capital campaign is targeted to raise $30M. www.geckogroup.com | 610 430 8633 f | 610 430 0305 p | 211 West Chestnut Street, West PA Chester, 19380 project Web Site www.heritagepa.net client HeritagePA services Corporate Identity Development Information Design Site Architecture & Design This web site incorporated a new identity which Gecko designed for HeritagePA. Twelve heritage areas are highlighted in the site on individual portal pages as well as on a large interactive map. www.geckogroup.com | 610 430 8633 f | 610 430 0305 p | 211 West Chestnut Street, West PA Chester, 19380 project Direct Mail for a Loyalty Program Software Company client Smart Button services Graphic Design Copy Writing Printing Letter Shop and Mailing Services om group.c ecko .g www