<p> Now that you have reviewed things about creating advertisements, you are going to CREATE A MAGAZINE AD FOR A TOY COMPANY</p><p>You are working for the SAS Toy Store. Much like FAO Schwarz Toy store in New York---lots of different types of toys. http://www.fao.com/home/index.jsp if you want to see the real store. http://en.wikipedia.org/wiki/Category:Toy_companies This web site has a long list of different toy companies. Spend a moment reviewing the different companies. Pick a company and then a toy from that company. </p><p>A good ad includes a headline, copy (story about product,), illustration (picture) and logo of company. You are to create an ad for that chosen toy. </p><p>1. Use the computer, clip art, pictures from the web site, word art, anything to help you create your ad. Use lines, borders, autoshapes, explore more autoshapes.</p><p>2. Use color in your ad</p><p>3. Apply different type styles</p><p>4. Include at least two pictures</p><p>5. Include the company name and the name of the toy</p><p>6. Write a slogan (the catch words in an ad that stand out) for the company or the toy you are advertising</p><p>7. Include a story/words about your product—talk about your product’s special features, unique characteristics, etc </p><p>8. You might want to review ads in the magazines or go on line to see an ad your toy company has created. </p><p>9. Include the web site of the toy/company you used at the bottom of the ad. </p><p>10. Remember your name. </p><p>11. Print in color.</p><p>See my “poor” attempt. Yours will definitely be better because I have not included all the criteria listed above. Toy Ad Rubric</p><p>FEATURE POINTS POINTS LOST</p><p>Layout: 0.5” top, bottom, left and right margins 2</p><p>Advertisement covers full page 5</p><p>Use appropriate slogan or catch phrase for the toy or the company 5</p><p>Toy name is included 2</p><p>Use of company logo 2</p><p>Use of primary colors (red, yellow, blue) 5</p><p>Did not just show the product, but also unique features of the product 10</p><p>Includes at least two pictures 6</p><p>Incorporated at least two font styles 4</p><p>Incorporated design techniques (autoshape, borders, lines, word art, etc) 10</p><p>Incorporated the company’s website 2</p><p>Eye appeal of ad—would your ad attract the reader 10</p><p>Spelling/Grammar 2</p><p>Your Score TOTAL POINTS AVAILABLE 65 Starting early makes the rest easy.</p>
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