<p> Baines et al.: Fundamentals of Marketing Chapter 4: Marketing Environment and Strategy</p><p>Worksheet 4.1</p><p>Chapter Reference Chapter 4: Marketing Environment and Strategy</p><p>Overview This worksheet integrates the three marketing environments by asking you to conduct a PESTLE analysis, a Five Forces analysis, and a BCG Matrix analysis of an automobile model of your choice.</p><p>Learning Outcomes After completing this worksheet you should be able to:</p><p> apply the PESTLE, Five Forces and BCG Matrix frameworks to a model of automobile;  discuss the interaction between the external, performance, and internal environments.</p><p>Worksheet</p><p>PESTLE framework: choose a model of an automobile you are familiar with and apply the PESTLE framework.</p><p>PESTLE Answer</p><p>Political</p><p>Economic</p><p>Socio-cultural</p><p>Technological</p><p>Legal</p><p>© Oxford University Press, 2017. All rights reserved. Baines et al.: Fundamentals of Marketing Chapter 4: Marketing Environment and Strategy</p><p>Ecological</p><p>Porter’s Five Forces: how does the performance environment affect your chosen model of automobile?</p><p>Forces Answer</p><p>New entrants</p><p>Substitutes</p><p>Buyers</p><p>Suppliers</p><p>Competitors</p><p>Now use the Boston Consulting Group Matrix to state where you think your chosen model of automobile is placed. </p><p>Which of the four possibilities is your chosen model of automobile? Why is this the case?</p><p>BCG Matrix What relative share of the market does the What is the rate of market growth? type automobile model have?</p><p>© Oxford University Press, 2017. All rights reserved. Baines et al.: Fundamentals of Marketing Chapter 4: Marketing Environment and Strategy</p><p>© Oxford University Press, 2017. All rights reserved.</p>