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Baines et al.: Fundamentals of Marketing Chapter 4: Marketing Environment and Strategy

Worksheet 4.1

Chapter Reference Chapter 4: Marketing Environment and Strategy

Overview This worksheet integrates the three marketing environments by asking you to conduct a PESTLE analysis, a Five Forces analysis, and a BCG Matrix analysis of an automobile model of your choice.

Learning Outcomes After completing this worksheet you should be able to:

 apply the PESTLE, Five Forces and BCG Matrix frameworks to a model of automobile;  discuss the interaction between the external, performance, and internal environments.

Worksheet

PESTLE framework: choose a model of an automobile you are familiar with and apply the PESTLE framework.

PESTLE Answer

Political

Economic

Socio-cultural

Technological

Ecological

Porter’s Five Forces: how does the performance environment affect your chosen model of automobile?

Forces Answer

New entrants

Substitutes

Buyers

Suppliers

Competitors

Now use the Boston Consulting Group Matrix to state where you think your chosen model of automobile is placed.

Which of the four possibilities is your chosen model of automobile? Why is this the case?

BCG Matrix What relative share of the market does the What is the rate of market growth? type automobile model have?