<p> Social Media SERM Final Project</p><p>Introduction: In recent years, interactive Web sites, social media networks, Internet communications, and cell phone applications have drastically changed the marketing environment. </p><p>Today, you will be researching the entertainer/athlete of your choice to investigate the impact that these changes have had on their lives and /or careers. </p><p>Once you have completed your entertainer/athlete research, you will create a PowerPoint & present the last day of school!</p><p>1. Which entertainer/athlete have you chosen to research?</p><p>Perform a Google search for this individual and attempt to locate at least two articles mentioning how he/she uses social media to advance his/her career. </p><p>2. List the articles (cite the website) & provide a brief summary of each article:</p><p>3. Which forms of social media is this athlete/entertainer currently utilizing? PowerPoint Presentation</p><p>You will be preparing a brief PowerPoint presentation on your entertainer/athlete. </p><p> Slide One – Cover Slide (5 points)</p><p> Slide Two – Agenda Slide (5 points)</p><p> Slide Three – History of the entertainer/athlete. (10 points)</p><p> Slide Four – Social Media Tools Being Utilized. What tools are currently being used by your entertainer/athlete? (10 points)</p><p> Slide Five – Social Media Impact – How has using Social Media impacted their lives and /or careers (15 points)</p><p> Slide Six - Target Market – How does your chosen entertainer/athlete utilize social media to reach a specific market? Why do some target markets choose specific marketing tools? (10 points)</p><p> Slide Seven – Your opinion. Why has social media and networking become so popular? Relate this to your chosen entertainer/athlete. (10 points)  Slide Eight/Nine– Identify the pros and cons of social media. (30 points)</p><p> o How has social media given athletes/entertainers access to their fan base? </p><p> o What can be done to stop negative messages in social media marketing? </p><p> o How can the Internet be a positive or a negative for a team, organization, or an individual in the SER industry? </p><p> Slide Ten – Conclusion Slide (5 points)</p><p> Email completed PowerPoint to [email protected] </p><p>Your completed PowerPoint will be presented the last day of school.</p>