1. Which Entertainer/Athlete Have You Chosen to Research?

Social Media SERM Final Project

Introduction: In recent years, interactive Web sites, social media networks, Internet communications, and cell phone applications have drastically changed the marketing environment.

Today, you will be researching the entertainer/athlete of your choice to investigate the impact that these changes have had on their lives and /or careers.

Once you have completed your entertainer/athlete research, you will create a PowerPoint & present the last day of school!

1. Which entertainer/athlete have you chosen to research?

Perform a Google search for this individual and attempt to locate at least two articles mentioning how he/she uses social media to advance his/her career.

2. List the articles (cite the website) & provide a brief summary of each article:

3. Which forms of social media is this athlete/entertainer currently utilizing? PowerPoint Presentation

You will be preparing a brief PowerPoint presentation on your entertainer/athlete.

 Slide One – Cover Slide (5 points)

 Slide Two – Agenda Slide (5 points)

 Slide Three – History of the entertainer/athlete. (10 points)

 Slide Four – Social Media Tools Being Utilized. What tools are currently being used by your entertainer/athlete? (10 points)

 Slide Five – Social Media Impact – How has using Social Media impacted their lives and /or careers (15 points)

 Slide Six - Target Market – How does your chosen entertainer/athlete utilize social media to reach a specific market? Why do some target markets choose specific marketing tools? (10 points)

 Slide Seven – Your opinion. Why has social media and networking become so popular? Relate this to your chosen entertainer/athlete. (10 points)  Slide Eight/Nine– Identify the pros and cons of social media. (30 points)

o How has social media given athletes/entertainers access to their fan base?

o What can be done to stop negative messages in social media marketing?

o How can the Internet be a positive or a negative for a team, organization, or an individual in the SER industry?

 Slide Ten – Conclusion Slide (5 points)

 Email completed PowerPoint to [email protected]

Your completed PowerPoint will be presented the last day of school.