#03/&-&$53*$ #.8J 5)&'6563&0'.0#*-*5: 5IFXPSMEJTJONPUJPO8FBSFJONPUJPO"OENPUJPOBMXBZTNFBOT TPNFUIJOHFYDJUJOHDIBOHF#.8JJTBGBSSFBDIJOHBOEHSPVOECSFBLJOH DPODFQUGPSTVTUBJOBCMFNPCJMJUZ QSFTFOUJOHWJTJPOBSZFMFDUSJDWFIJDMFT BOEOFUXPSLFETFSWJDFT JOTQJSJOHEFTJHOBOEBOFXVOEFSTUBOEJOHPG XIBUQSFNJVNNFBOTѭTUSPOHMZEFGJOFECZTVTUBJOBCJMJUZ/PUUPNPSSPX CVUUPEBZ#.8JѭQSPPGUIBUTVTUBJOBCJMJUZBOEQVSFESJWJOHQMFBTVSF DBODPNQMFNFOUFBDIPUIFSQFSGFDUMZ 5)&/&8#.8J ] 5)&/&8#.8J᠌ 5IF#.8J᠌FYQFSJFODF ᠌ѭ᠆᠉ *//07"5*0/"/%5&$)/0-0(: #.87JTJPO&GᡡDJFOU%ZOBNJDT ᠆᠊ ᠇᠊᠎p&-&$53*$᠇᠉ 7FIJDMFDPODFQU᠆᠌ #.8J$POOFDUFE%SJWF4FSWJDFT ᠇᠊ #.8F%SJWFUFDIOPMPHZ᠇᠆ #.8$POOFDUFE%SJWF%SJWFS"TTJTUBODF ᠇᠌ "MMXIFFMESJWF᠇᠈ 4VTUBJOBCJMJUZ᠈᠎ */%*7*%6"-*5:"/%7&34"5*-*5: *OUSP#.8J᠌EFTJHO᠈᠆ &YUFSJPSDPMPVSTBOEXIFFMT ᠉᠈ #.8J᠌/FTP᠈᠈ 4UBOEBSE PQUJPOBMFRVJQNFOU #.8J᠌$BSQP"NJEP᠈᠊ BOEBDDFTTPSJFT ᠉᠊ #.8J᠌$BSQP*WPSZ8IJUF ᠈᠌ .PCJMJUZ4FSWJDFT ᠉᠋ #.8J᠌)BMP ᠉᠎ 'JOBODJBM4FSWJDFT ᠉᠌ -PVJT7VJUUPOMVHHBHFTFSJFT ᠉᠆ 5FDIOJDBMEBUB ᠉᠍ &26*1.&/50''&"563&%.0%&- 4ZTUFNPVUQVU ᠆᠊᠊L8 ᠇᠊᠆IQ 0WFSBMMSBOHF FWFSZEBZVTF ᠊᠎᠎LN᠅ 8IFFMT ᠆᠎#.8JMJHIUBMMPZXIFFMT8TQPLF᠈᠋᠎XJUINJYFEUZSFT &YUFSJPSDPMPVS 4PQIJTUP(SFZ CSJMMJBOUFGGFDUNFUBMMJDXJUI#.8J#MVFBDDFOU #.8J)BMPJOUFSJPSEFTJHO 4QPSUMFBUIFSTUFFSJOHXIFFMXJUI#.8J#MVFBDDFOU 4QPSUTFBUT XJUIOBUVSBMMFBUIFSJOFYDMVTJWF%BMCFSHJB#SPXOBOEUFYUJMFBDDFOU "NJEPNFUBMMJDJOUFSJPSTVSGBDFT 5BOLXJUIMJUSFDBQBDJUZSFRVJSFE PQUJPOBM (0%*(*5"-8*5)5)&/&8#.8J᠌ "DDFTTFYDJUJOHEJHJUBMDPOUFOUGSPNFWFSZQBHFXJUIB23DPEFѭ NPWJFT QJDUVSFHBMMFSJFTBOENVDINPSF "MMZPVOFFEJTB23DPEFSFBEFS :PVDBOBMTPEJTDPWFSUIFOFX XIJDIZPVDBOTJNQMZDIPPTFBOE #.8J᠌JOEJHJUBMCSPDIVSFGPSNBU EPXOMPBEGSPNUIF"QQ4UPSF4UBSU 4JNQMZEPXOMPBEJUEJSFDUMZUPZPVS UIF23DPEFSFBEFSBOEQMBDFZPVS #.8 UBCMFUGSPNUIF#.8CSPDIVSFBQQ ,"5"-0(& TNBSUQIPOFPSUBCMFUBCPVU᠆᠎DN XIJDIDBOCFGPVOEJOUIF"QQ4UPSF GSPNUIFDPEF *OUFSOFUVTF EFQFOEJOHPOZPVSNPCJMFDPOUSBDU NBZJODVSDPTUT Experience the new BMW i in this short fi lm. THE POWER OF PROGRESS. Progress accepts no compromise. Progress explores the limits of possibility – and exceeds them. The result, in this case, is a vision of the future that can be seen today in the shape of the new BMW i. This is a thoroughbred sports car that delivers a truly outstanding driving experience. And yet, at the same time, its BMW EfficientDynamics technology, with BMW eDrive and intelligent lightweight construction, means that it also offers fuel economy that can rival that of a small car. Experience one of the most progressive sports cars of its time. The new BMW i. THE NEW BMW i8 10 | 11 MAGNETISM NOT REQUIRED TO FEEL THE FORCE OF ATTRACTION. 5)&/&8#.8J ] */5&--*(&/5-*()58&*()5$0/4536$5*0/ 8IFOJOOPWBUJPOJTZPVSHVJEJOHQSJODJQMF VOQSFDFEFOUFEDSFBUJWJUZCFDPNFTJOFWJUBCMF5IF JOUFMMJHFOUMJHIUXFJHIUDPOTUSVDUJPOPGUIFOFX#.8J᠌XBTDPODFJWFEGSPNUIFWFSZCFHJOOJOH UPNFFUUIFEFNBOETPGBIZCSJETQPSUTDBS*UTJOOPWBUJWF-JGF%SJWFBSDIJUFDUVSFDPNQSJTFT UXPQBSUT FBDIQSFDJTFMZUBJMPSFEUPGJUUIFJSSFTQFDUJWFSFRVJSFNFOUT5IFBMVNJOJVNCPEZѭ PS%SJWFNPEVMFѭDPOUBJOTUIFMJUIJVNJPOIJHIWPMUBHFCBUUFSZBOEBMMUIFPUIFSESJWFUSBJO DPNQPOFOUTGSPOUBOESFBS*OCFUXFFOUIFTFJTUIFQBTTFOHFSDFMM PS-JGFNPEVMF5IJTJT CVJMUJOIJHITUSFOHUIDBSCPO $'31 BNBUFSJBMXJUIJEFBMQSPQFSUJFTGPSUIFJOOPWBUJWFWFIJDMFT GSPN#.8JFYUSFNFTUBCJMJUZ VMUSBMJHIUXFJHIUBOEBEFHSFFPGGMFYJCJMJUZUIBUBMMPXTBO VOQSFDFEFOUFEEFHSFFPGEFTJHOGSFFEPN5IFSFTVMUJTBWFIJDMFUIBUEFMJWFSTVOJRVFESJWJOH QMFBTVSFDPVQMFEXJUIFYDFQUJPOBMFDPOPNZ 108&3'6-"/%&''*$*&/5ѭ#.8F%3*7& 5IJOLJOHBIFBENFBOTHFUUJOHBIFBEѭBOEBMTPDVUUJOHGVFMDPOTVNQUJPO"OFMFDUSJDNPUPS BMJUIJVNJPOIJHIWPMUBHFCBUUFSZBOEBOBEWBODFEFOFSHZNBOBHFNFOUTZTUFNNBLFVQ UIFJOOPWBUJWF#.8F%SJWFUFDIOPMPHZQBDLBHF5IF᠍᠊L8 ᠅᠇᠅IQ FMFDUSJDNPUPSBUUIF GSPOUBYMFEFMJWFSTJUTQFBLUPSRVFPG᠆᠉᠎/NXJUIKVTUBMJHIUUPVDIPGUIFBDDFMFSBUPS5PHFUIFS XJUIUIFOFXMZEFWFMPQFE᠅᠉MJUSF UISFFDZMJOEFSQFUSPMFOHJOFXJUI#.85XJO1PXFS5VSCP UFDIOPMPHZBOE᠅᠋᠎L8 ᠆᠇᠅IQ BUUIFSFBSBYMF UIFOFX#.8J᠌BDDFMFSBUFTGSPN᠎UP᠅᠎᠎LNI JOKVTU᠈᠈TFDPOET$PNCJOFEGVFMFDPOPNZPGPOMZ᠆᠅MJUSFTQFS᠅᠎᠎LN᠅JTBMTPQPTTJCMF5IBUѳT XIBUIBQQFOTXIFOUIFCFTUPGUXPQPXFSGVMESJWFTZTUFNTKPJOGPSDFTUPDSFBUFBOJOOPWBUJWF QMVHJOIZCSJEѭBOEBESJWJOHFYQFSJFODFOFWFSCFGPSFFYQFSJFODFEJOUIJTGPSN 'VSUIFSJOGPSNBUJPOPOQPXFSBOEGVFMDPOTVNQUJPODBOCFGPVOEPOQBHF THE NEW BMW i8 14 | 15 NUMBERS NOT REQUIRED TO EXPERIENCE THE SPEED. 5)&/&8#.8J ] #3&"5)5",*/(%3*7*/(%:/".*$4 1FSGFDUCBMBODFJTSJHIUIFSF XBJUJOHUPCFEJTDPWFSFEѭBOEFYQFSJFODFE 5IFOFX#.8J᠌JTJEFBMMZCBMBODFE XJUIUIFBYMFMPBETQMJU᠉᠎᠉᠎GSPOU UPSFBS"QBSUJDVMBSMZMPXDFOUSFPGHSBWJUZJODSFBTFTBHJMJUZFWFOGVSUIFS 0VUTJEFUPXO UIFOFX#.8J᠌DBOVOMFBTIJUTGVMMQPXFS XJUIGPVSXIFFM ESJWFQSPQFMMJOHJUSBQJEMZUP᠆᠉᠎LNIBOE EFQFOEJOHPOESJWJOHTUZMF XJUIJO BSBOHFPGNPSFUIBO᠊᠎᠎LN5IFOFX#.8J᠌TXJUDIFTUPBMMFMFDUSJD ESJWFBUUIFUPVDIPGBCVUUPOGPSBUPQTQFFEPG᠅᠆᠎LNIѭTJMFOUMZBOE XJUI[FSPFNJTTJPOT᠆5IJTJTOPPSEJOBSZDBS BTUIFFYUSBPSEJOBSZESJWJOH FYQFSJFODFQSPWFT "&30%:/".*$"&45)&5*$4 5PMFBWFUIFXJOECFIJOE TJNQMZSFMJORVJTIBMMSFTJTUBODF5IFGMVJEMJOFTBOEGMBU TJMIPVFUUFPGUIFOFX#.8J᠌HJWFBEJTUJODUJWFJNQSFTTJPOPGQPXFSGVMGPSXBSE UISVTUFWFOBUBTUBOETUJMM&WFSZUIJOHBCPVUUIJTDBSJTEFTJHOFEGPSBFSPEZOBNJD QFSGFDUJPOQBJSFEXJUIUIFIJHIFTUBFTUIFUJDTUBOEBSET8JUOFTTUIFBMNPTUDMPTFE LJEOFZHSJMMF XIJDIBMMPXTJOPOMZBTNVDIBJSBTSFRVJSFEGPSDPPMJOH PSUIFTXFFQJOH MJOFTPGUIFTJOHVMBSMZEZOBNJDFYUFSJPSEFTJHO PSUIFIBOEMFGSFFѶTDJTTPSѷEPPST 5IFSFBSFBMTPTUSPOHMZFYQSFTTJWF-&%IFBEMJHIUTXJUIFYUFOEFEGFBUVSFTTVDIBT TQFDJBMMJHIUEJTUSJCVUJPOGPSNPUPSXBZESJWJOH5IFTFBSFBEEJUJPOBMMZBWBJMBCMF PO SFRVFTU XJUIMBTFSMJHIUJOH᠅5IJTUFDIOPMPHZIBTCFFOEFWFMPQFECZ#.8UPHJWF BQBSUJDVMBSMZCSJHIU XIJUFMJHIUBOEJODSFBTFESBOHFGPSSFNBSLBCMZFGGFDUJWFSPBE JMMVNJOBUJPO"UUIFTBNFUJNF IPXFWFS JUDPOTVNFTPOMZBGSBDUJPOPGUIFFOFSHZ VTFECZDPOWFOUJPOBMIFBEMJHIUT&WFOBDVSTPSZHMBODFSFWFBMTBDPNQFMMJOHWJTJPO PGUIFGVUVSFѭUPEBZ %VFUPCFDPNFBWBJMBCMFGSPN 4VCKFDUUPUIFVTFPGQPXFSGSPNQFSDFOUSFHFOFSBUJWFTPVSDFT THE NEW BMW i8 18 | 19 EMBELLISHMENT NOT REQUIRED TO ELECTRIFY. THE NEW BMW i8 20 | 21 SMALL PRINT NOT REQUIRED TO UNDERSTAND GOOD SENSE. 5)&/&8#.8J ] &9$&15*0/"-."5&3*"-4 8IFOJOOPWBUJPOJTBDPSFQSJODJQMF JUDBOCFGPVOEFWFSZXIFSFZPVMPPL8JUI UIFOFX#.8J᠌ UIJTJTBQQBSFOUGSPNBDBTVBMHMBODFBUUIFEJTUJODUJWFTDJTTPS EPPSTUISPVHIUPTDSVUJOZPGFWFOUIFTNBMMFTUEFUBJM*OEFFE FBDIJOEJWJEVBMQJFDF PGNBUFSJBMVTFEJTGBSBIFBEPGJUTUJNF5IFDBSCPOGJCSFSFJOGPSDFEQMBTUJDPGUIF QBTTFOHFSDFMM GPSJOTUBODF IBTTVQFSCTBGFUZQSPQFSUJFTBOE XFJHIJOHBCPVU ᠉᠎QFSDFOUMFTTUIBOTUFFM BMTPNBLFTUIFOFX#.8J᠌FYDFQUJPOBMMZFGGJDJFOU 5IFMFBUIFSJOUIFDBSJTUBOOFEXJUIPMJWFMFBGFYUSBDU DPNCJOJOHTVTUBJOBCJMJUZ XJUIBOFYRVJTJUFGFFMUIBUSFOEFSTUIFIJHIRVBMJUZJNNFEJBUFMZUBOHJCMF5IVT UIFQSPHSFTTJWFDIBSBDUFSPGUIFOFX#.8J᠌FNFSHFTBOFXPOFWFSZESJWFBOE FOHBHFTBMMUIFTFOTFT *//07"5*7&*/5&3*03 "OFYUFSJPSEFTJHOFEUPQFSGFDUJPOJTBDPNQFMMJOHJOUFSJPSJOFWFSZXBZ5IFJOTJEF PGUIFOFX#.8J᠌UBLFTJUTDVFGSPNUIFGMVJE EZOBNJDFYUFSJPSXJUIBSFQSJTF PGUIFMBZFSFETVSGBDFTUIBUVOEFSQJOUIFVOJRVFTUZMFPGUIJTDBS&WFSZGFBUVSFJO UIFDPDLQJUJTTZTUFNBUJDBMMZGPDVTFEPOUIFESJWFS BMMPXJOHUPUBMJNNFSTJPOJO UIFJOUFOTFMZSFXBSEJOHFYQFSJFODFCFIJOEUIFXIFFM5IFGVMMZEJHJUBM UISFF EJNFOTJPOBM$POUSPM%JTQMBZ GPSFYBNQMF QSFTFOUTFWFSZUIJOHUIFESJWFSOFFETUP LOPXѭTVDIBTTQFFE SBOHF DIBSHFTUBUVTBOESPVUFѭJOIJHISFTPMVUJPODMBSJUZ "UUIFTBNFUJNF UIFOFXMZEFWFMPQFE$POOFDUFE%SJWF4FSWJDFTFOTVSFGMBXMFTT DPOOFDUJWJUZXJUIUIFPVUTJEFXPSMEBUBMMUJNFTѭEFNPOTUSBUJOH ZFUBHBJO IPX UIFOFX#.8J᠌JTWFOUVSJOHJOUPOFXBOEVODIBSUFEUFDIOPMPHJDBMUFSSJUPSZ THE NEW BMW i8 24 | 25 YOU ONLY REQUIRE ONE THING: THE POWER OF PROGRESS. 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